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Judi Sheppard Missett on the cover of the smart business magazine

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First Thought of Starting a company- 1969

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First Thought of Starting a company- 1969

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Judi Sheppard Missett began to teach her first class in Chicago that was hard disciplined and required lots of skill and techniques. Everyone hated her class and dropped out and said they didn’t like the way she taught. When she moved to San Diego in 1971, she started a new class with easy steps and a lot of encouragement. For her first class, she had 15 people. By the second she had 30 and by the third she had 60. Her students really enjoyed her class and people kept bringing friends to her lessons so it grew in size quickly and rapidly. After her 3rd lesson, Judi realized she wanted to make a business teaching classes of dancing to jazz and exercising.

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Judi was Teaching 35 classes a week in community center’s and YMCAs around San Diego. She was teaching way too many classes and in every class she was yelling over the loud music. This had made her develop nodules on her vocal cords so she went to her doctor and he warned if she didn’t slow down, she would lose her voice entirely. This was a big changing point in her career, and it was a starting point of her company. It is what help her get the idea of hiring other instructors and that is what grew her company to what it is today.

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The New Yorker posts people participating in Jazzercise

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Factor of Production: Entrepreneurship   Judi Introduces the Jazzercise Name to the World - 1994

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Factor of Production: Entrepreneurship   Judi Introduces the Jazzercise Name to the World - 1994

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Judi realized she could make a company on her new dance that she called ‘Jazzercise’. Jazzercise is a mix between dancing to jazz music and expertise. She noticed that in the 1960s and 1970s  people weren’t outside exercising and she wanted to change that. She came up with a Jazzercise to make people want to exercise because it was a fun way to stay in fit and everyone of all ages could participate.

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Factor of Production: Labor  Judi Trains other Instructors - 1977

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Factor of Production: Labor  Judi Trains other Instructors - 1977

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Jazzercise kept getting more and more popular and by 1977, Judy Misset was teaching 20 classes a week with almost 1000 students. At this point, she had to start turning people away because it was all she could handle. When Judy started developing the nodules on her vocal cords, she had to think of another way to keep running her business but not slow down her progress. She began by training five students who had been with Jazzercise since Judy Missetts’ arrival in California.

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Factor of Production: Land  Finding Space to Run Classes - 1977 to 1980

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Factor of Production: Land  Finding Space to Run Classes - 1977 to 1980

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After Judy missing and trained her five students, they had to start renting spaces and teaching the Jazzercise classes around San Francisco. All of the spaces were almost immediately successful and over the course of the next year, she trained five more teachers. By 1980, Messitt had trained over 1000 instructors and almost all of them had rented a space with one or more other instructors.

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Factor of Production: Capital   Judi Increases the Income For Her Company -1982

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Factor of Production: Capital   Judi Increases the Income For Her Company -1982

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There was no money needed to start up her business because she was given a space to teach her classes at the place that she worked. She was also able to teach at the YMCAs and community centers around San Diego at no cost. In 1980, she went on national television on the Dinah Shore Show and wore a leotard with the Jazzercise logo on it. She war it because she wanted to promote the connection between her and her company. After that, people wanted ti buy Jazzercise apparel so they started selling that too. In the same year she also had trained over 1000 instructors and each instructor agreed to give Judi 30% of all their sales. By the end of 1980, Jazzercise inc. had brought in $1.9 million in profit just that year! In 1981, Judi Missett wrong a book called Jazzercise: A Fun Way to Fitness. She ended up selling around 400,000 copies which brought in a lot more revenue (the specific number was unconfirmed). Each successful Jazzercise instructor was able to being the owner $75k each year. She had multiple sources of income at the end on 1982.

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Jazzercise is still very popular and even still growing in size more than a half century later. The average client stays with the industry for 7 years and that is astonishing in an industry where people keep dropping out. They stay relevant by staying relevant and playing music that is popular amongst everyone. Its customers remain loyal and Jazzercise now offers more than 32,000 classes every week in 25 countries. All of its instructors go through a certification process, and the vast majority were inspired to teach after taking classes themselves. People stick with Jazzercise for so long because it is a fun and efficient way to lose calories and it is a judgement free zone. Today, Jazzercise is a $95 million business with 8,500 franchisees around the world.