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The learner will read this resource on building community and client engagement to build their network and clientele. After reading the resource the learner will post to a discussion board two ways that they could build their community by networking. They will then read the post of their peers and comment on three peers on how effective the strategies they shared are and how they can relate it to their engagement of their clientele.

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5 Ways Real Estate Agents Can Improve Client Engagement

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How can real estate agents stand out among the competition and improve their engagement with clients? Here are five ways to get started.

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The learner will explore different social media platforms and how they can improve engagement with various types of clientele. The learner will implement what they learned in the video by choosing one new social media platform and applying the knowledge that they obtained from watching the video on marketing to help them build their social media related to their real estate career. The learner will be required to develop the social media platform with a profile picture, clear name, clear description, and three posts that will generate social media interest.

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7 Social Media Marketing Ideas for Real Estate Agents

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Learners will read this article about client engagement through marketing. They will then select one method of marketing and create a plan of how they can implement it in their real estate career. Learners will track the increase of engagement through implementing the marketing strategies over a period of two weeks to see the impact on their social media platforms.

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There is only one truth in real estate marketing: it's constantly changing. If you're trying to keep up, you will always be second-guessing yourself. Will the marketing you used last year still work in 2022?

To find out, we worked with some of the best agents and coaches in the country to find out how they are blending old-school and new-school marketing ideas to build their brands this year. So turn off your phone, grab a cup of coffee, and dig into the best real estate marketing ideas for 2022.

2. Give Your Social Media Accounts a Boost (Without Hiring a Marketing Manager)

If you're a busy agent, spending hours each day creating content for social media is probably not a good use of your time. In 2022, smart agents are using services like Artur'In to give their social accounts a boost from the pros while they concentrate on selling houses.

For a flat monthly fee, they will post engaging local, branded photo and video content to your Facebook, Instagram, LinkedIn, and Twitter accounts. They will also design and run Facebook ads for you with MLS integration. It's like having a dedicated marketing team for less than what you probably spend on lunch every day.
Visit Artur'In [Related article: 23 Real Estate Social Media Marketing Tips From Top Agents]
4. Become the 'Digital Mayor' of Your Farm Area
Sean Moudry, Colorado Real Estate Broker, Coach, Author & Close Contributor
"If you're trying to farm your neighborhood online in 2022, becoming the 'digital mayor' on social media can bring big wins. The only problem is that this can take years of hard work, and the competition is fierce. Parkbench makes this process much faster and much easier.

"Here's how: Parkbench creates a hyperlocal website just for you that helps build relationships with small businesses and local influencers to generate referrals. Then they provide expert training so you can start generating referrals quickly. The best part? They only allow one real estate agent per area, so you can become the 'digital mayor' without the competition."
Visit Parkbench
5. Turn Your Social Proof Up to 11 Using HARO
Emile L'Eplattenier, Managing Editor, The Close
Over the past few years, I've been quoted as a real estate expert in The New York Times, Yahoo, Realtor Magazine, Fox News, US News & World Report, and many more. Does that mean I know more about the real estate industry than you do? Well ... maybe, but that's not why I get quoted so often. Instead, I know what kinds of quotes journalists need, and I know how to reach them with those quotes when they need them. You can do this just as easily.

HARO (Help a Reporter Out) is a service that journalists use to source quotes from experts. If you want to get quoted and turn your brand's social proof up to 11, sign up for HARO and start pitching reporters. You won't land every quote, but you only need a few good ones to add an "In the Press" section to your website and listing pitches.
Michael LaFido, Real Estate Coach, Luxury Consultant
As the founder of the Luxury Listing Specialist designation, Michael LaFido definitely practices what he preaches in his bestselling book and luxury real estate marketing courses.

That's because he doesn't just write about marketing luxury real estate, he works in the trenches, crafting marketing strategies for luxury properties in his native Chicago and beyond.

Most recently, LaFido leveraged his relationship with a local exotic car club to create an event that brought 80 high-net worth individuals in 40 Ferraris, Lamborghinis, and other supercars to his $9 million listing-the mansion featured in the hit series "Empire."
[Related article: 10 Easy Ways to Break Into the Luxury Market (If You're Not Rich)] Tristan Ahumada, Los Angeles Realtor, Founder, Lab Coat Agents
One lesson many agents learn too late is that not all marketing tools are created equal. Sure, you can make Canva or HubSpot work for a while, but at the end of the day, tools built for agents, by agents, will give you a better return on investment (ROI).

Lab Coat Agents Marketing Center is a great example. It's the first marketing software created by and for real estate agents. We created it so that agents can get hundreds of gorgeous, easy-to-edit templates for everything from door hangers, to social media posts, to email templates-right out of the box. Everything is designed specifically for real estate agents.
Logan Link, Marin County Realtor, The Logan & Bernard Group
Coffee & Contracts is another marketing platform founded by realtors that has lovely templates for social media, including meme templates.

"To today's buyers, falling in love with a property is less about square footage and fixtures-HGTV has taught us all that we can do things like update a kitchen. Now, it's all about how the home and neighborhood will make them feel; what daily life could be like in this new place.

"Videos catch people's attention and do a great job conveying emotion-especially short films that display well on social media. We tried this out recently and received a fantastic response, and put even more focus toward the concept."
[Related article: 11 Real Estate Videos Smart Agents Are Using + Examples] Sean Moudry, Colorado Real Estate Broker, Coach, Author & Close Contributor
Check out the videos Logan and her team are using to market a lifestyle here.

"Since most leads make purchasing decisions based on emotion rather than facts, finding your 'why' should be on your list of marketing goals for 2022. If you want leads to resonate with your brand, your marketing needs to resonate with their values and ideals. After all, who will get excited to work with someone who's just in it for the money?
[Related article: How to Create an Inspiring Mission, Vision & Values for Your Brokerage]
"So take the time to really think through why you became a real estate agent and integrate it into your brand and marketing. Maybe you were excited about the idea of helping people build generational wealth. Or maybe you wanted to help build your community. Whatever the answer is, I guarantee it will help you find lifetime customers better than 'I want to make lots of money.'"
Chris Linsell, Real Estate Coach & Close Writer
12. Fine Tune Your Marketing Messages With Predictive Analytics
Visit SmartZip [Related article: Is SmartZip the Future of Real Estate Prospecting?]
"Want to know which homeowners are the most likely to sell their homes in the next 12 months before they start reaching out to agents so you can market to them? With SmartZip, you can. Leveraging over 250 data points across the internet and from your local MLS, SmartZip uses a predictive algorithm to identify who is most likely to list their home for sale-giving you the superpower of knowing which homeowners you should reach out to in your farm area."
Emile L'Eplattenier, Managing Editor, The Close
14. Keep Former Clients Engaged With Experiential Marketing

As any experienced agent will tell you, five minutes of in-person engagement is worth hours of engagement online. That's why many top-producing agents today are offering their former clients exclusive offline experiences like dinners, wine tastings, educational seminars, or charity drives. In the marketing industry, this is called "experiential marketing," and it is one of the hottest trends of the year for Fortune 1000 marketers.
[Related article: Can Experiential Marketing Save The Real Estate Industry...Again?]
How hot is it? Well, one study showed that a whopping 98% of consumers created content like pictures or videos at live events, and 100% of those people shared that content on social media.
[Related article: This Strategy Gets Open Rates 242% Higher Than Email...] Beverly Ruffner, Real Estate Coach & Close Contributor
Here's the thing. Changes to the Facebook New Feed mean more agents are going to try their hand at buying ads on Facebook. That means more expensive ads. Even if they don't go up, learning the latest techniques to generate leads from your Facebook advertising is a smart move. One way to get noticed in the coming sea of Facebook ads from real estate agents is to try Facebook Messenger ads.

"One of the trickiest parts of effective marketing is ensuring that all of your hires, whether they be admins, transaction coordinators, or inside sales agents (ISAs), are a reflection of your personal brand. Since your brand will seep into your marketing messages, whether you like it or not, you need to ensure that everyone who works for and with you reflects your core values. After all, for many leads, your ISAs will be the first point of contact for your business. What do their attitudes and actions say about you?
[Related article: How to Hire ISAs That Can Convert: 5 Tips From The Conversion Queen] Dan Smith, Real Estate Author, Speaker & Strategist
"The short answer is EVERYTHING. So make sure to hire for personality and core values first, and skills second. Remember, you can always teach them new skills, but you can't teach them to share your core values!"

"Video. Video. Video. Messaging in video or through apps to make still photos appear video-like and with captions. Over 80% of videos will be watched without sound in 2022, and captions are a MUST!"
Emile L'Eplattenier, Managing Editor, The Close
19. Don't Ignore the Giants

With 200+ million monthly visitors, ALL of your leads are going to be on Zillow at some point during their search, and many will never leave. That means marketing your services as a buyer's agent or listing agent on Zillow is still crucial for success in 2022.
[Related article: Is Zillow Premier Agent Worth the Cost?] Brian Beatty, Realtor, The Brian Beatty Team
Yes, it may be trendy to hate Zillow, but at the end of the day, leads are leads. Getting in front of them early and often is more important than likes on Facebook groups.

"About 60% of our business comes from proactively calling expired and canceled listings. Another 28 deals came from circle prospecting just listed or just sold homes in our targeted area. Now that we're starting to face a market shift, more and more inexperienced or unqualified agents will start to drop the ball, leaving plenty of sellable homes expired or canceled off the market.

"This is an enormous opportunity for us to earn the business of the expired or canceled prospect and, using our marketing plan, sell their homes faster and for more money than most other agents.
[Related article: 15 Best Expired Listing Scripts & Objection Handlers 2021] Rose Sklar, Coldwell Banker Residential Real Estate in Florida
"However, traditional cold calling methods and hand dialing numbers one-by-one is a thing of the past around here. Using our systems and software, our inside sales agents make a minimum of 1,000 dials per day. If you have the systems and processes as well as the phone sales skills, 2021 is the year of the new and improved cold call."

"Team up with your local magazines to work on a monthly real estate column. Always create relevant content highlighting your 'Micro' community. Become the 'go-to' person and community expert. After it is published, share the link on all of your social media platforms using a link tree tool in your profile and posts. This allows your content to live longer than the initial feed."
Rebecca Blacker, Associate Broker, Warburg Realty, Manhattan
25. Collaborate With an Influencer to Push Social Engagement
Marilyn Blume, Warburg Realty, Manhattan
"Collaborating with an influencer is the new celebrity marketing. Influencers have thousands and millions of followers who are engaged with them every single day. Just as influencers promote products, they can promote real estate agents by getting the agent's name and expertise out to a wider audience."

"Get involved in an organization that you are passionate about, which will continually expose you to new people. Follow up and meet each person (when possible) to get to know them better and learn how to help them by introducing them to someone new. Think of how you can help someone; people remember acts of kindness and will pay it forward."
Chris Linsell, Real Estate Coach & Close Writer
29. Use This Buyer Presentation That Turns Leads Into Clients in 15 Minutes
[Related article: This Buyer Presentation Converts Leads to Clients in 15 Minutes]
"While most agents work hard on their listing presentations, most just kind of wing it with buyers. This can be a huge mistake! Today's buyers are almost as picky as sellers when it comes to choosing an agent. They are more informed, more savvy, and take more time to research agents than ever before. That's why creating and practicing an effective buyer presentation is the key to getting more buyers this year and beyond. You can learn how to create one and download my 15-minute buyer presentation for free below."

Your Turn

Have any killer real estate marketing ideas that you think our readers need to know about? Let us know in the comments.

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29 Real Estate Marketing Ideas & Trends That Will Dominate 2022 - The Close

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There is only one truth in real estate marketing: it's constantly changing. If you're trying to keep up, you will always be second-guessing yourself. Will the marketing you used last year still work in 2022?

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The learner will read the article commenting through the platform of Perusall. Students will comment on the article three times by saying how they could apply the various strategies in their career and how they can increase their confidence. They will then comment to two peers on how effective their ideas are for implementation and if they could apply it to their career as well.

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Real Estate Marketing: An Experiential Learning Approach (Burton & Rutherford, 2007)

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The learner will watch the video on how to create a business Facebook page to be able to market themselves to clients and potential clients. After watching, the learner will create a business Facebook page or edit their business Facebook page to use the strategies discussed in the video. The learner will be required to create the business Facebook page, have a title and description, upload a professional profile photo and cover photo, and make two engaging posts to boost the success of their real estate career.

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How to Setup Your Real Estate Facebook Page For Success | Keeping Current Matters

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The learner will read the article about developing their marketing strategies followed by developing a plan of how they can do this with a listing their already have, a potential listing, or a listing that they want to have in the future. The learner will create a step by step plan of what they intend to do to create a strong marketing strategy for their listing chosen.

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Council Post: 15 Smart Ways To Improve Real Estate Processes And Consumer Engagement

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Real estate professionals are necessary resources for guiding buyers and sellers through the process.

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The learner will read the article on the best practices they can use to start their real estate career. The learner will look up two resources related to SEO of real estate. Followed by making a list of the SEO terms they saw and how those terms relate to their intended clientele and real estate market. The learner will post this into a discussion board and comment on 3 peers posts by replying about similar and different SEO terms they found and how they can use them related to themselves.

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A Beginner’s Guide to North Carolina Real Estate Marketing

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Are you new to the real estate business? Here are some guidelines that you can use to kick off your North Carolina real estate marketing efforts.