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The Guest Movie theatrical Poster is designed to communicate who the production personnel is, the stars, and the distributors. From first glance audiences will assume the film to be of a action/thriller genre because of the connotation of weapons in movies. In this poster the male figure is holding a gun, he is walking through a heavily set mise en scene which seems to be of an abandoned, sand/desert nature. This enhances the thought of the film being a thriller. The colours are very dark in this poster. The clouds in the sky are dark and remind audiences of a horror genre, but the tag line included above the mid shot of the male says in white bold serif text "Be Careful Who You Let In." - this immediately captures the audiences attention as it is contrasting from the dark background and leaves them thinking why? This therefore will entice a larger audience to find out. B-List actors are used in this film and are still displayed, however the male figure who is clearly the protagonist is very manly and handsome, he looks straight into the audiences eye with a daring, mysterious look. This typical gaze will attract a female audience. All of the type face on the lower part of the film poster is in san-serif and stands out again as it is white against a dark mis en scene. However the title of the movie is in large bold serif text and differs from the rest of the film poster typeface because it is red. This makes the audience focus more on the title and large image rather than the information on the release date, website etc... This posters USP is in quite large writing they tell the audience that the film was made by a director who has previously had success in this genre with another film, therefore the fans of this film are likely to watch The Guest as they perhaps want to see more of this director work.

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This Portrait official theatrical movie poster is bare and simplistic in its design. It contains a head shot of the main actress who is staring straight into the audiences eye with her edited red coloured eyes, this is a typical feature found in film posters. However, it seems to work with the theme of the movie but also contrasts with the mainly grey/white skin of the actress and the background. The image has been edited to enhance the brightness which again contrasts but highlights the dark winged effect make-up around the actresses eyes, her dark lips, hair and metallic crown. With her hair slick back, it reminds the audience of a ballerina, this connotation allows the audience to understand the main theme of the movie; dance/swan lake. The actress pictured is multi-award winning Natalie Portman who is extremely famous, using an A-List celebrity as the main image will draw in attention from a potential audience who like her work or are fans. They also lure in audiences by applying the awards the movie has won at well known film festivals, this increases the credibility of the movie and therefore is likely to bring wider audiences, this could be seen as the movies USP. For the typeface the poster has plain serif font which is accessible and easy for audiences to read, its coloured a blood red, which is a connotation to the genre of thriller or horror. They include many details of this release including the date 'This Fall', the title in large black text - 'Black Swan',  the production company, the distributer, other famous actors who are apart of this film such as 'Mila Kunis'. They add in website details in very small font but indeed follow all the codes and conventions of typical movie posters.