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Case Study: Learners will read the case study and answer the following SWOT analysis questions based off the case study learned as a homework assessment and further understanding through this interactive online assessment.

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Case Study: Learners will read the case study and answer the following SWOT analysis questions based off the case study learned as a homework assessment and further understanding through this interactive online assessment.

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The Sweet Dreams Hotel – Queenstown

The Sweet Dreams Hotel is a 40-unit, no-frills operation in the less scenic part of Queenstown.  The owner, Mr Smith, firmly believes that there is a need for his style of low-cost family accommodation amid the luxury and beauty of the area.  His rooms are large, family-style rooms (there is no television, for example).  Although there is plenty of room for future expansion, the grounds are fairly bare with a bit of landscaping, but mostly grass.

Mr Smith can serve breakfast to the rooms and provides tea-making facilities.  There are now alot of good restaurants and take-aways in the area.  Mr. Smith’s prices are less than half of what similar hotels charge and only a fraction of what the big five-star properties are charging.  And, really, he isn’t all that far away from the mountains, shops and other attractions.

The problem is occupancy. He has some regulars who come every holiday period (and have been doing so for the four years he has owned the property).  Overall, occupancy is about 50% year round and he knows from the local tourist office that the other properties average around 68% occupancy year round.  New developments could mean trouble.  This lack of occupancy can be quite frustrating for Mr Smith.  Cars pull in, drive around the parking areas, then drive away.

Currently Mr Smith does very little advertising in local district guides and the holiday papers, mainly because he really thinks word-of-mouth is the best form of advertising.  He is a member of the local tourist committee, but too busy to go to meetings.  However, he does receive the local statistics and knows the average stay in the area is 3.8 nights, and that local families and couples and increasingly overseas visitors are his potential customers.

He’s not desperate yet, but he’s getting worried and disillusioned.  He thought he would be overrun with guests, but that hasn’t happened.

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What are the strengths of The Sweet Dreams Hotel?

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What are the strengths of The Sweet Dreams Hotel?

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What are the weaknesses of The Sweet Dreams Hotel? 

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What are the weaknesses of The Sweet Dreams Hotel? 

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What are the threats of the sweet dreams hotel?

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What are the threats of the sweet dreams hotel?

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What are the opportunities of The Sweet Dreams Hotel?

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What are the opportunities of The Sweet Dreams Hotel?

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SWOT is Strength, Weakness, Opportunity and Threat

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Some weaknesses, there is no televisions.

and the rooms are not occupied at all times.

Strengths of the hotel is good pricing and it is not far from main tourist attractions.

There is an opportunity for the hotel to attract more quests if it can be advertised more.

The hotel can lose income if customers should reduce .

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IT defines the Goals of the business  what the company or business wants to achieve and what will be the threats to avoid the company from achieving the goals and also help overcome these obsticles

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SWOT analysis can be used as a business study to strategize it's strength, weakness, opportunity and threats

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The strengths of Sweet Dreams hotel would be its location and low cost

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They have great opportunities of expansion like making the rooms more hom. Should Mr Smith start making use of different means of advertising, like the local news paper, online ads etc. the opportunity is there for new customers.

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Threats to the business would be new developments which will be direct competition to the Sweet Dreams Hotel as well as not getting more clients

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looking at the threats, Sweet Dreams Hotel can become a competitor with products and services in the market, upgrading as there is space on the property for new infrastructure that can also be an attraction which the Hotel can still keep the target market for the low - income market.

this will create increase in customers and creating more income for the Hotel.

having more income the Hotel can always upgrade as time progresses, keeping in mind that the customers always

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SWOT is when you analyse the Strength, Weaknesses, Opportunities and Threats

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Weaknesses are there is no television, too little advertising, no restaurant and occupancy is low

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Strengths are large rooms, has regulars, affordable price

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Threats are new developments that may take away some of his business

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Opportunities may include add a restaurant and improving the landscape and doing more advertising and fitting TVs in the rooms when the business picks up

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This is boring

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SWOT is Strength Weakness Opportunity Threat

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strenghts is great service to the customers.

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Threats to the hotel that new development in surrounding area which will be comptition

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Mam, I dont understand what I need to do

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The great opportunities is to put a swimming pool in for kids and playrooms.Maybe putting small shops in the hotel like clothing shops or even small resturants that will make people enjoying the hotels more.

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What is the point of this