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Walter Dexel, Graphic Designer- 1927 Munich, Bavaria, Germany

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The connection between typography and all other fields of creativity, especially architecture, has been accept in all progressive periods.

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The connection between typography and all other fields of creativity, especially architecture, has been accept in all progressive periods.

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It is impossible for both the old and the new typography to continue to exist together, as some think they can.

"When comparing type to architecture, it is absured to build villas like rococo palaces, or gothic castles."

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"The value of an object is not measured by it's origin, rather it's approach to perfection of form."

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"The value of an object is not measured by it's origin, rather it's approach to perfection of form."

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"The new age has created an entirely new visual world, and has guided us to the primary elements of human expression: geometric shape and pure exact form. 

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"The new age has created an entirely new visual world, and has guided us to the primary elements of human expression: geometric shape and pure exact form. 

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WHERE NO TRADITION EXISTED, TNERE WAS THE LEAST AMOUNT O RESTRAINT IN DESIGN

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WHERE NO TRADITION EXISTED, TNERE WAS THE LEAST AMOUNT O RESTRAINT IN DESIGN

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In the past reinvention and reinnovation were rejected to adhere to tradition. Why change it if it's already good? Luckily this notion begins being rejected; allowing advancements in the sciences, engineering and arts. This allows for the standardization, mechanization and mass production of many objects we take for granted today.

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In the early 20th century, rapid technological advancement is embraced by society.