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As well as having more money stored post WWII, people wanted to start a family. This began in the United States and gained influence through Europe.

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Pop culture:     Rise of consumerism in Europe

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Pop culture:     Rise of consumerism in Europe

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After WWII, consumerism played a major role in many lives across the world. In the United States, people had money saved up from the war and wanted a way to spend it. This created one of the biggest consumer product booms in history. People were buying all sorts of things including the new technologies that were created. This transferred directly to Europe as the consumerist mindset was ideal for them as well.

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Some more examples of imports are the automobile, jazz, radio, and motion picture.

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Phones, radios, TV: this allowed communication to travel much faster and propaganda to be more widespread. It also allowed mass culture to spread more easily.

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Some of the imports from the United States into Europe were computers, ATMs, superglue, medical penicillin, space technologies, nescafe, radar, ballpoint pen, jet engines, and photocopying.