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3 Tips for Successful Direct Mail Marketing

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3 Tips for Successful Direct Mail Marketing

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An effective direct mail campaign can produce big results if it's executed properly.

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3 Tips for Successful Direct Mail Marketing

An effective direct mail campaign can produce big results if it's executed properly. And with the digital world becoming incredibly saturated, there's never been a better time to explore offline marketing channels. Read below for three crucial tips needed for a successful direct mail campaign:

Just like any marketing technique, the idea here is to grab the attention of potential customers. With this in mind, your ad should be based around a call to action-this could be a limited time discount, an invitation to a contest, an advertisement for a new line of products, or a reward to customers for responding.

While there's certainly still a place for physical marketing, the world is increasingly shifting towards digital. As a result, you shouldn't miss out on the opportunity to promote your website, email, and social media profiles on your direct mail ad. This is especially important since many consumers will prefer the convenience of following up online rather than with a more traditional mean, like calling a phone number.

When you mail with Money Mailer, you gain the ability to pin-point neighborhoods with consumers who are most likely to become your customers. Want to target local consumers who spend the most on food away from home? We can mail to them. Want to target local consumers who spend the most on housekeeping services? We can mail to them too.

Source:
http://cascadebusnews.com/direct-mail-marketing-5-tips-for-success/

The weather's warm, the sun is shining and consumers need a reason to give you their business this season.

Here are some examples to boost your Spring sales:

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3 Tips for Successful Direct Mail Marketing

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3 Tips for Successful Direct Mail Marketing An effective direct mail campaign can produce big results if it's executed properly. And with the digital world becoming incredibly saturated, there's never been a better time to explore offline marketing channels.

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Money Mailer® is your local marketing expert.

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72% of consumers say they prefer email marketing offers and 38% say they want to hear from their favorite brands more often.

We're a a known leader in the U.S. direct marketing industry, one of the largest traditional forms of advertising with over $44 Billion spent by advertisers in 2017 and with 93% of consumers using paper coupons in 2018+ (Source: Valassis 2018)

Through integrated shared mail and interactive solutions, Money Mailer® helps businesses accurately target households in the U.S. and deliver powerful messages through an integrated suite of marketing solutions which include direct mail, mobile, email, social media and online offers at MoneyMailer.com.

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Money Mailer® is your local marketing expert.

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Money Mailer ® is a recognized leader in the direct marketing industry with over 39 years of experience delivering savings to local households. Our readers look forward to receiving our red, white and blue, over-sized window envelope and they know they can find exciting deals to their favorite neighborhood businesses.

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