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A sound Library are a collection of digital sound recordings. These are also known as samples and are used by composers, performers, arrangers and producers of music. These sounds are then loaded into a sampler and edited to then used to create music. Sound libraries offer range a range of free sounds, however some you may have to pay to use for projects such as radio advertisements. For example on the website 'ProSoundEffects' they can offer you sounds starting from $119.

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The production process starts with the sales team discussing ideas and agreeing on a brief with the client. The process then goes on to the creative writer, writing the script and including music and voiceover choices. Next, the script get passed back to the client to get their approval to see if they like what they have been given. Then, the creative producer makes the advert for the client. After the advert has been made it gets passed too the client for signing off. After all of this process is complete the advert is scheduled through trafficking department and Aird onto the radio station.

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A production house provides facilities that a local station would provide but on a bigger scale to be able to make a radio advert.
One example of a production house is 'Clocktower Creative'. They create radio adverts for your business and offer to create a polished production that fits with the image of your business.
Another example of a production house would be 'Radio Works'. This is the largest independent Radio and digital audio advertising agency. Radio Works plan and buy audio advertising and can cater for large or small budgets. they provide solutions, make talented voice over artists deliver your audio and track the whole campaign process. This company is also constantly discovering new ways to enhance your campaigns whilst staying up to date with the latest industry developments.
The final example of a Production house is 'Radio Air time Media'. This company is a London based UK radio advertising agency specialising in planning and buying targeted airtime, helping you reach your listening audience. Radio air time media provide free script writing services to create the perfect advertising message to use in the commercial radio spot. This company also gives the opportunity to endorse radio station competitions and events.

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An example of a radio station that create their own adverts would be 'Salford city radio'. Small radio stations advertise for small companies to make them known to the area and have local businesses grow.
The costs for advertising with Salford city radio would be, for 'on air advertisement' with a 30 second spot would cost from £200-£300. for a 12 month annual commercial contact would cost £1,200, this would consist of 3 spots per day (£1.11 per spot). Salford city radio also offer a website home page banner which is your logo with a click link directly to your site/social media. For 90 days it would cost £80 (88p per day) and for 180 days it would be £120 (65p per day). Salford city radio also offer other options to how you would want your business advertised ranging from £225-£600, whether that be a 10 second sting or a verbal mention.

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An example of a studio that you could record a radio advert in would be 'Audio Always', a recording studio based in media city. This recording studio provides the rooms and equipment to be able to record adverts and any other projects that require recording equipment. Audio always offer equipment such as:
Microphones Neumann U87, Neumann TLM 103, Sennheiser MKH60 and Sanken COS-11D

Computers and Software Apple iMacs, iPads, ProTools (updating latest version) and Adobe Audition

Monitoring Genelec speakers, Sony MDR 7506 headphones and LG LCD visual monitoring

Connectivity Prodys Prontonet ISDN, Zephyr Xstream ISDN, Source Connect Pro, ipDTL, Skype and Facetime
Plugins Waves Gold and Izotope RX

Other EdiPrompt and EdiCue

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Copywriter.
A radio copywriter writes the scripts for the adverts. An experienced copywriter usually have a background in radio production and often serve as both writer and producer, looking for exceptional voice over talent, studio production and distribution of radio adverts. Most radio advert script are written by employees of production studios.
Recording engineer.
A recording engineer is recording, mixing and reproducing sound. Recording engineers have experience and training in production and manipulation of sound. Recording engineers balance science and art, drawing on fields such as electronics, acoustics, psychoacoustics and music.
Radio Producers.
A radio producer is responsible for the audio content of broadcasts via radio, the internet and mobile platforms. As a producer they manage and work with broadcasting assistants, presenters and DJ's, engineers and IT staff. Some of the responsibilities that radio producers have are, generating and researching ideas for programmes and pitching for commissions, selecting music appropriate to the programme, the audience and the station and producing pre-production briefings for presenters, reporters, technical staff and other contributors.
Sound Technician.
A sound technician is responsible for assembling, operating and maintaining the technical equipment used to record things such as a radio advert, amplify, enhance, mix or reproduce sound. Sound technicians are required I different industries such as, advertising, broadcasting, audio recordings, film and live performances such as theatre, music and dance. Sound technicians responsibilities will vary depending on what they are working in. Production, the recording of sound on set or on location. Post-production, the balancing, mixing, editing and enhancing of pre- recorded audio.