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Trend-spotting
Tips and tactics:
-Be curious and obsess about everything.
-Ask yourself why new things are happening, and leaven answer unquestioned.
-Look for patterns. What are the links between the new ideas, attitudes, and behaviour?

Perceptual Mapping & Product Positioning
-Help define the unique selling proposition of a product or find an opportunity for a new product.

-Two dimensional plot of one product attribute against another product attribute.

-By locating competitive and substitute products on the perceptual map, students can show how a product is different from other products.

Homework:

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Empathise

Observe View users and their behaviour

in the context of their lives.

Engage. Interact with and interview users through both scheduled and short ‘intercept’ encounters.

Immerse. Experience what your user experiences.

PERSONA

Design for just one person!!!!!!

-Logic will tell you to make it as broad in its functionality as possible to accommodate the most people.

-However, Logic is wrong! You will have forgetter success by designing for a single person

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Define
crafting a problem statement, to help guide us to achieve our goal.  "Framing the right problem is the only way to find the right solution"

Value Proposition
This section is to counter check whether or not our proposed product will help nullify the customer's pains and at the same time introduce some customer gains.

Problem statement
Street performers needs a speaker that allows them to keep their performance area neat as their current speakers will have wires everywhere making it untidy and unsafe.

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HMW
this week we are coming up with ideas that will tackle our current problems. to do that we will craft questions that start with how might we.

Ideation
coming up with design ideas, it need not make very much sense at this stage, we are just throwing the first things that come to mind.

Some examples of our ideas
- Modular speakers
- chain speakers
- speaker shoes
- speakers with lights

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P. O .C  (proof of concept)
We made collages of concepts that we intend to use for our speaker. for example we want to make our speakers modular thus we include photos of modular speakers that are already in the market. next we intend to use a single charging base to charge all of our modular speakers at one go.