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Lush believes that fresh is important. They have their own lands they acquire their raw material from. This is one of the reasons why Lush is set apart from other companies in the cosmetics industry.

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Our Values are in Our Products: LUSH Ethical Buying

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Lush's biggest and most direct competitors are, The body Shop and Aubrey Organics. Both hold the same values as Lush, striving to be as Green and Natural with their ingredients. Additional detail about these competitors is added below.

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In this document, it is outlined how consumer trends have changed during recent years. Companies are now changing selling tactics to appeal to the consumers through Digital Disruption, Influencer Marketing, User generated content, Localisation and Experiential Marketing. Explained in detail below.

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This document shows the dominant economic features of the Cosmetics industry. Such as the Value chain, effects of the GDP and economy and the strategies they use in different economies.

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Dominant Economic features of Cosmetics industry

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This document outlines the external factors that act upon the cosmetics industry.

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 7. More info on Global Market definition 

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 7. More info on Global Market definition 

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The worldwide cosmetics and perfume industry currently generates an estimated annual turnover of US$170 billion (according to Eurostaf – May 2007). Europe is the leading market, representing approximately €63 billion.

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This statistic shows the annual growth rate of the global cosmetics market from 2004 to 2018. In 2018, the global cosmetics market grew by an estimated 5.5 percent compared to the previous sales year.

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For the production, China is the largest production region contributing to nearly 23%-25% market share. They provide a wide range of services for many famous brands with lower processing cost.
Due to the higher price and gross margin of high-end products compared with the low-end products, in the next few years, companies will invest much more on R&D and transfer to high-end product field.

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USA sales account for 13%-14% of total market share, EU growing at a good pace owing to large population and high economic growth rate occupies the 20% market share of the global consumption value.

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According to marketresearch.com, the U.S cosmetic market is estimated to have generated a revenue close to $62 billion in 2016. ... Such statistics clearly reveal that there is plenty of business opportunities in the cosmetic industry. This also shows that your small cosmetic business can start making profit shortly.

consumers (ages 18-24) are the heaviest buyers

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This statistic depicts the breakdown of the cosmetic market worldwide from 2011 to 2018, by geographic zone. In 2016, North America made up 24 percent of the global cosmetic market. In 2015, the total global cosmetic market was worth approximately 203