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McDonald's is trying to use Natural Appeal by attempting to perceive healthy to the viewer, showing a salad in front of all of their other food options.

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This is an example of emotional appeal because the commercial essentially guilt trips the viewer to feel obligated to donate to UNICEF if they want this baby to be able to eat.

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This is an example of a celebrity endorsement because it has Zendaya, a famous actor showing off IDOLE'S new product.

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This is a Coca Cola add depicting Wit and Humor by having a polar bear say that the drink is always cool. He would know what cool is like being from the Arctic.