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The poster is very patriotic, showing Wilson holding the American flag. The slogan is stating that WIlson will make decisions that make sure to put the country first. Leaving the people at ease, for the sake of their country.

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This button appeals more to the socialist voters. The voters who believe in being controlled by the community as a whole. The buttons slogan includes the noun ¨workers¨ referring to the hard workers and the citizens in general.

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The slogan appeals to voters with a more laid back perspective on the election. The slogan shows the affinity they have towards Truman.

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This button appeals to the democratic voters. The slogan reflects Kennedy´s new ideas and plans. Stating to pull the first big lever, to start something new.

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The slogan on the poster has a pathos feel to it. It targets the feelings of the voters with saying,¨"In your heart you know he´s right.¨

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The button shows a slogan that says ¨The American¨, which can appeal to the more conservative voters, which are patriotic. They show pride in being American, so roosevelt's button is showing that side.

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This photo appeals to voters who want a president who shows that they are in charge and powerful. This photo shows Mckinley leading, with an AMerican flag. The slogan ¨Mckinley was Right¨ is in favor of him and catch the voters eye.