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The best practices for marketing to Millennials include: Optimized Mobile & Multi-Platforms, Personalization, Social Media Presence, Authenticity in Advertising, and utilizing Informational Blogs. 62% of Millennials agree that daily and frequent use of Social Media via Brand Engagement makes them more likely to become loyal customers.

http://appliedpsychologydegree.usc.edu/resources/infographics/psychology-of-successfully-marketing-to-millennials/

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5 infographics that capture the changing millennial lifestyle

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5 infographics that capture the changing millennial lifestyle

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https://www.visioncritical.com/millennial-infographics/

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The reason why millennials are moving fast is partly because of the mobile revolution. The rise of mobile has meant that they can stay connected wherever they happen to be. Marketers can no longer assume millennials are in their homes when they access their websites.
http://www.forbes.com/sites/ajagrawal/2016/08/03/6-things-to-know-about-marketing-to-millennials/#4207b96f6310

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Lifestyle Drives Consumption
Older Millennials are the core consumers of the U.S. energy drinks/shots market, with 64% consuming energy drinks. While the same percentage of 18-26 year olds also consume energy drinks, older Millennials are increasing their consumption. Nearly one third of older Millennials (29%) consumed more energy drinks within the past three months compared to 22% who consumed less. This outpaces consumers age 18-26, of which only 16% reported consuming more and 27% said they drank less. Additionally, older Millennials strongly agree that energy drinks/shots are good substitutes for alternative caffeine beverages, including coffee (65%) and carbonated soft drinks (64%).

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Be relevant and engaging.

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Older Millennials prove to be a core customer for these energy boosting beverages.
http://www.cstoredecisions.com/2015/06/01/millennials-drive-energy-drink-consumption/

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Millennials will shift from conspicuous to conscious consumption guided by values: Social, environmental, and ethical values will guide Millennials' purchase decisions, a characteristic already seen in their rent-rather-than-buy attitudes. Why buy a car when Zipcar will get you where you want to go without the hassles of car payments and maintenance? Why buy an expensive dress you'll only wear once, when
http://www.furninfo.com/Furniture%20Industry%20News/2780

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Marketing through mobile devices is important in general, but given that 85 percent of millennials in the U.S. own smartphones, it’s essential when you’re targeting this generation.
https://www.entrepreneur.com/article/246199

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How to Market:
1. Listen to the conversation

2. Create accounts in FaceBook and MySpace and other Social Media

3. Communicate on a personal level

4. Focus on consistent messaging

5. Be creative

http://www.businessknowhow.com/marketing/millennials.htm

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http://www.pewsocialtrends.org/2014/03/07/millennials-in-adulthood/
A third of older Millennials have a four year college degree (or more) and are now considered the best educated cohort of young adults in American history. This level of educational attainment is highly correlated with economic success.

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https://blog.hubspot.com/marketing/marketing-to-millennials#sm.000011mdf9rvpe5ur0w23dk9ejg5a

Aunthentic content empowers millennials. Outbound marketing methods such as magazine ads and direct mail campaigns are dying off. Ebooks, whitepapers and otherforms of inbound marketing are what millennials look for. Ads created with their interests in mind, not pushy. Millennials value good content; content marketing is still strong. 42% of millennials are interested in helping companies with creating new products or services. They would rather rent and share than buy.

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http://www.businessknowhow.com/marketing/millennials.htm

Millenials are socially different then any other age group because of them growing up with technology surrounding them every where they look.

When it comes to work, Millennials seem to expect structure.

Millennials are in need of mentoring and they'll respond well to the personal attention.

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Snacking is more than snacking – it is the new way of eating.

In fact, more than 50 percent of all eating occasions each day are considered snacking and 94 percent of all Americans snack at least once per day, according to Mintel. This is driving significant growth in the CPG space, representing billions of potential dollars for brands.
http://www.millennialmarketing.com/2017/02/new-research-the-snack-hack-what-you-need-to-know-about-modern-consumer-snacking-culture/

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http://www.millennialmarketing.com/2017/02/social-media-for-a-new-generation/

Millennials use "likes" as a form of currency. Social media has caused a different level of social pressure.