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Link to Jessie J Video that influenced me

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Link to Jessie J Video that influenced me

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https://www.youtube.com/watch?v=aSZVYZTze74

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Both have record label logos, the same front cover as the digipak and the website.

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My advertisement followed the coventions regular advertisements. For example, I included the front cover of my digipak on it. I also had my website and record logo companies. Alongside that, I had tour dates, ratings and reviews on it. I included the artists name and stated the release date of the album. It also has where you can purchase this album. I was mostly influenced by previous work that was shown to me. Jessie J's advertisement for her album had one block colour which was black. So I followed Jessie J's advertisement and had one colour, which the same yellow found in the music video and digipak.

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I was mostly influenced by the original music video by Jessie J. For example, the first shot of the Jessie J music video is an establishing shot of a mansion, so I decided to use an establishing shot of London Bridge. Another example, is that Jessie J music video has a close up of her face when it says 'Look into my eyes', and in my music video there is a close up of the artists' eyes. In the Jessie J video, there is a part where she says 'the words that flowing out' and the text appears to come out her mouth. I decided to replicate that as well but I had more of a motif because I didn't just use it for that one part. I edited multiple parts where the text comes out of the artist's mouth. The lyrics coming out of the artists mouth shows that I followed Andrew Goodwin's theory that the music video is somewhat based around the lyrics.

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For the music video, although I followed some of the Goodwin's theory, I also challenged his theory because he believed pop videos usually don't have a narrative. However, I decided to have a narrative in the music video. I also challenged Laura Mulvey's theory which was that music video are made from the point of view of a heterosexual male. For majority of the music video, the focus is on the female artist. You only get a glimpse of the male character when there is shot of the female looking at a video on her phone. The female isn't looked at as a sexual icon and isn't dressed in a revealing way that would invoke those sexual and desirable connotations. The front cover of the digipak also makes the artist seem dominant and in charge as she assumes a powerful stance whilst looking down towards the camera, therefore, creating a low camera angle. It makes the audience assume a lower footing as the artist is at a higher angle. Another convention I challenged is that pop videos are always bright and colourful. The music video does both as the artist's costume and hair choices makes it colourful. However, for the flashback scenes and narrative scenes I used colour grading to generate a moody and dark tone. In contrast, to her bright mise-en-scene with her yellow jacket, she also wears a black jacket and covers her hair with her hood which makes it more mysterious and I feel like to contrasts to most pop music videos.

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For the music video, I used a mixture of theories. For example, I used the Carol Vernallis theory. In the music video, there is an unfinished narrative as the male character send a text, asking if he can meet with the female character and all the audience gets to see is the female character walking off to go meet him. However, you don't get to know what happens between the two character. There is also a balance between the narrative and the performance. I also used Andrew Goodwin's theory which is where the singer is used both as the narrator and the character. The artist also broke the fourth wall by looking into the camera thus acknowledging the fact that people are watching her. I followed the pop genre convention of being bright and colourful which is evident in the artists mise-en-scene. The costumes she wore, such as, the bright yellow jacket and the hair that she had, which was a bright green colour. She wears a red jacket and an all white outfit. The locations were also lit well and we had bright backdrops

For the ancillary texts, the main ideas I followed were examples that fit with my genre, which is pop. I feel like my ancillary products followed most of the conventions of other digipaks and advertisements. For example, the front cover of the digipak had a central image of the artist and had both the artist's name, which was written in a larger font, and the album name, which was written in a slightly smaller font. The back of the digipak included the institutional information such as the record companies and the copyright information. It has the necessary logos such as the record company logos and the copyright logo. The inside panels had a detailed version of the tracklist including the song length and who produced which tracks. The inside panels also have images of the artist. On the left hand side, it has a close up of the artists eyes which creates synergy between the digipak and the music video because it is the same shot another scene which featured in the music video. On the right side, it has where the CD will be placed which is the same colour yellow as the jacket that appears in the music video, again creating synergy. I followed an idea of the digipak for an artist called Lo Fang. He had one main block for the digipak and a central image for the front cover. His one was a black colour but I decided to make my digipak blue because I feel like it fits with the genre of pop. Also, blue backdrops features a lot in my music video, so I feel it matches with the colour scheme. The spine of digipak has the artist name, album name, serial number and record company logo