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Some shots will seem more important ( intentionally) by the way it is framed and shot

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Some shots will seem more important ( intentionally) by the way it is framed and shot

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The key objects and themes will be repeated

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The key objects and themes will be repeated

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Varnallis suggests that the diegeisis will be revealed gradually 

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Varnallis suggests that the diegeisis will be revealed gradually 

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Diegeisis means the setting of the music video

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Diegeisis means the setting of the music video

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Tory Lanez "I Told You" Album Out Now iTunes: http://smarturl.it/IToldYou Apple Music: http://smarturl.it/IToldYou.ap Google Play:http://smarturl.it/IToldYou.gp Amazon: http://smarturl.it/IToldYou.amz Spotify: http://smarturl.it/IToldYou.sp Music video by Tory Lanez performing B.L.O.W.. (C) 2015 Mad Love/Interscope Records http://vevo.ly/9PnbNi

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Establishing shot ( of warehouse) in Tory Lanez's "B.L.O.W"

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Establishing shot ( of warehouse) in Tory Lanez's "B.L.O.W"

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 One of many close-ups of Artist ( Tory lanez in "B.L.O.W"

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 One of many close-ups of Artist ( Tory lanez in "B.L.O.W"

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Close-ups used to get audience closer to artist. This is very common

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Camera should move in time with the lyrics or beat of song playing

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Establishing shots are essential in a music video. It sets the scene and mood of the music video.

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The GIF on the right shows graphic matches,jump cuts and speed changes align the lyrics of the song " say nada".

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.Jump Cuts
.Slow Motions/ speed increases
.Breaks of the 18O Degree rule
.Cutting to Lyrics
.Graphic matches ( graphic of object said seen as animation, stylised subtitles etc)

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The editing style for every music would be different to emphasise what is necessary for that specific artist or song.

though this is true, a music video will almost always use multiple base tracks, regardless of genre.Especially when cutting to the beat.

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Continuity editing is broken.

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Naughty Boy - La la la ft. Sam Smith (Official Video)

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A music video that supports this is: "la la " by Naughty boy (which shows  a alternative view of the wizard of Oz story):

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Music videos are not able to have a full narrative because of it conventional length and as such only shows sections of the story. There is likely to be a lot of jump cuts. This is called "montage style"

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Carol believes that majority of music videos are visuals of the lyrics that is playing in the background.

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Carol Vernallis is a well known music video theorist who has 4 main topics of her research. Narrative, Editing, Camera and framing, Diegesis. These are ways in which she believes a music video is created.