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Effective ways to communicate and spread a brand?

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Effective ways to communicate and spread a brand?

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Advertising on TV.

Billboards.

Direct marketing (salesperson, tele-marketers)

Public relations and social media

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Colors of the logo go a long way of how consumers think of the brand

The reputation of the brands spokespeople, it will highly affect how the brand as a whole is perceived.

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Effective branding can lead to drawing more consumers.

Branding of unknown patented projects can draw attention to it.

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Coca-cola (est. worth 188 billion dollars)

Nike (est. worth 75 billion dollars)

Adidas (est. worth 17 billion euros)

McDonalds (est. worth 62 billion dollars

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First off, what IS a brand, and how did it originate?

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First off, what IS a brand, and how did it originate?

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Brands were first used to show possession of Kettles.

The word derives from old Nors language word "brandr" meaning to burn.

Around 1900, a businessman, James Walter Thompson, introduced the idea of Trademark.