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If i were to buy one of these products, sold from an online retailer, I would pick the second choice. This is because the book states, "Even when prices are low, shipping costs can offset those savings, especially for last-minute shoppers forced to select over night or two-day shipping" (Direct and Indirect Costs pg11.) The price of shipping on this product does not offset the second offer's pricing because it is still the cheapest of the three.
Another reason I would buy the 2nd offer is because in the Finance book it says, "International sites may list the prices of items at their currency rate, so what seems like a good deal may be anything but" (Direct and Indirect Costs pg12.) The good thing about this product is that it is not coming in internationally so we would not run into this problem when buying it.
Last reason I would choose this product out of the 3 is because under product conditions it says that the condition is "Like New" this is a better condition than the other 2.

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This is the indirect costs from the 3 retailers

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This is the indirect costs from the 3 retailers

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The shipping price is indirect because it can change throughout the purchasing process. These prices listed are the standard shipping costs, if they were quick shipping, they could be more expensive.

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This is the direct costs of the 3 retailers

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This is the direct costs of the 3 retailers

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Each of these costs will not change throughout the purchasing process

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Direct costs can be traced directly to a cost object such as a product or a department. In other words, direct costs do not have to be allocated to a product, department, or other cost object.

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The definition of Indirect costs in the section Direct and Indirect Costs of the book states, " But additional fees and service charges, called indirect costs, that can quickly accumulate also are a part of online shopping" (Direct and Indirect Costs pg11.)

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buying an Iphone Online