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Ford’s goal in the new campaign is to introduce the 2018 Ford F-Series truck fleet to the market while relocating some of their production to Mexico.

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Ford is not moving its entire manufacturing to Mexico, it is relocating the small car division of its manufacturing to Mexico....

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Currently, FORD is facing a potential crisis of consumer confidence.

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The public relations campaign proposed calls for the organization to work with tools and tactics such as bloggers, social media, and other news media.

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Between political changes of the US Presidency, manufacturing changes, international production, and external supplies - there are several considerations Ford must take into account.