# data[].attributes.body
As companies like Nike, Reebok and Adidas competed, they changed the way sneakers looked, adding wild colors and doing away with laces.

# data[].attributes.body
1984, the basketball rookie Michael Jordan signed a contract to wear a Nike shoe called Air Jordans—the most famous sneaker ever made.

# data[].attributes.body
In 1982 The Reebok Freestyle was one of the first athletic shoes geared directly to women, and also foreshadowed the broader trend toward weekend-warrior wear.

# data[].attributes.body
Adi’s brother Rudi started up another famous sports shoe company: Puma.

# data[].attributes.headline
Sneakers went international in 1924. That’s when a German man named Adi Dassler created a sneaker that he named after himself: Adidas.

# data[].attributes.subject
Sneakers went international in 1924. That’s when a German man named Adi Dassler created a sneaker that he named after himself: Adidas.

# data[].attributes.attachment_link.title
The Converse Rubber Shoe Company’s non-skid All Star sneakers, from 1923. American Federation of Arts.

# data[].attributes.body
In 1917, The Converse Rubber Shoe Company produced the first shoe made just for basketball, called Converse All-Stars.

# data[].attributes.body
In 1892, the U.S. Rubber Company presented with more comfortable rubber shoes called KEDS.

# data[].attributes.body
The story of sneakers kicks off in the 19th century, with the development of vulcanization.
Within 50 years, this new process was being used to create a soft, silent sole for athletic shoes.

The first rubber-soled shoes emerged in Brazil and were called plimsolls.