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Moving towards a photo / video online

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Target Audience

Facebook: The Earth (essentially everyone)

Twitter: Younger generation, especially young news-seekers

Instagram: Also younger generation — originally more female, but now leveling out

MySpace: Younger (below-26), edgier site focused primarily on pop culture

Main Functions

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One year after snapchat was launched, Mark Zuckerberg, the owner of Facebook saw potential in snapchat and tried to buy the app for $3 billion but Speigel turned the offer down.

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Comparing Instagram and Twitter and Facebook

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Comparing Instagram and Twitter and Facebook

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Social media helps billions of people worldwide stay connected, and Facebook, Inc. (NASDAQ: FB), Twitter, Inc. (NYSE: TWTR) and Instagram, owned by Facebook, are among the most successful brands, each appealing to different demographics. With over 1 billion users worldwide, Facebook tends to appeal to adults, with 47% of its users over the age of 35. Twitter has over 271 million active users who tend to be younger, with 35% between the ages of 18 and 29. Of Instagram's 200 million active users, 53% are between the ages of 18 and 29.

Earth Is Facebook's Target Market

Since a substantial portion of the world's population is actively using Facebook, "Who isn't Facebook's target market?" may be an easier question to answer. As of 2015, 72% of online American adults use Facebook. The site is especially popular among online women, 77% of whom are users of the site. In addition, 82% of online adults between 18 to 29 use Facebook, along with 79% of those 30 to 49, 64% of those 50 to 64 and 48% of those 65 and older. While its user base is dominated by those over 25, Facebook still has over 50 million users under the age of 25.

Facebook is more popular with middle-aged adults than other social networks. In the U.S., the average monthly active user of Facebook was 40 years old in 2014. Facebook is popular among those in rural, suburban and urban areas, and those at every income level and education background. There is also not much of a difference in usage among different ethnic backgrounds. Facebook has the most engaged users; 70% log on daily, including 43% who do so several times a day. The bottom line is, basically everyone who uses the Internet as a means of communication is on Facebook regularly.

Younger Users Depend on Twitter for News

No other medium in recent history has changed the way in which news is distributed more than Twitter. The microblogging site allows users to keep up with events in a real-time news feed and charges advertisers to promote their targeted messages. Of Twitter's 271 million active users in 2014, 95 million were between the ages of 18 and 29. The site is also popular with older adults, with 54 million users between the ages of 30 and 59, and 44 million over the age of 50.

Internet users living in urban areas are more likely than their suburban or rural counterparts to use Twitter. Three out of 10 online urban residents use the site compared with 21% of suburbanites and 15% of those living in rural areas. The majority of regular Twitter users are male, while females tend to gravitate toward Facebook and Instagram. Twitter is more popular than other sites with the more affluent. The percentage of users with college educations and incomes over $50,000 is much higher than those of Facebook or Instagram. Twitter users are also quite diverse, with 20% of online Caucasians and 28% of online blacks and Hispanics being regular visitors.

Young People Cannot Survive Without Instagram

While the number of online American adults using Instagram doubled from 2012 to 2015, the photo- and video-sharing network has become completely entrenched in the lifestyles of younger Internet users. The migration of youth from Facebook to photo-sharing social networking sites such as Instagram explains why 53% of its 200 million active users are between the ages of 18 and 29, most of whom are on the platform daily.

Over half of American teens and people in their early 20s are on Instagram, and it is even more heavily used among higher-income youth. Americans in this demographic rely heavily on mobile devices, and posts to Instagram can only be made using one, adding to its popularity. In its infancy, Instagram was heavily skewed toward female users. As of 2015, many more males have come on board and make up nearly 50% of daily Instagram users.

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Twitter Vs. Facebook Vs. Instagram: Who Is the Target Audience? (TWTR, FB)

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Social media helps billions of people worldwide stay connected, and Facebook, Inc. (NASDAQ: FB), Twitter, Inc. (NYSE: TWTR) and Instagram, owned by Facebook, are among the most successful brands, each appealing to different demographics. With over 1 billion users worldwide, Facebook tends to appeal to adults, with 47% of its users over the age of 35.

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Monetization of the website led to emphasis on hitting ad revenue goals. This meant that managers made the decision to place more ads on each page. Ultimately this led to a poor user experience and gave users a reason to switch over to the up and coming social media site, Facebook.

In the end, MySpaces fall has everything to do with bad management that didn't listen to it's audience.

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Comparison chart

Facebook

Twitter

current rating is 3.81/5

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(833 ratings)

current rating is 4.01/5

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(645 ratings)

Features

Facebook features include Friends, Fans, Wall, News Feed, Fan Pages, Groups, Apps, Live Chat, Likes, Photos, Videos, Text, Polls, Links, Status, Pokes, Gifts, Games, Messaging, Classified section, upload and download options for photos

Tweet, Retweet, Direct Messaging, Follow People & Trending Topics, Links, Photos, Videos

History

Facebook was launched by Mark Zuckerberg, along with his college roommates, in February 2005. It was initially only intended for Harvard students, but eventually expanded to include students at other Boston colleges, Ivy League universities, and Stanford. The site gradually added support for other universities, before also becoming available to high school students. In September 2006, it became available to any users over 13. On May 17th 2012, the company went public. It was valued at $104 billion. Facebook's user base is still growing rapidly. A chart showing its growth can be found here: http://www.benphoster.com/facebook-user-growth-chart-2004-2010/

Twitter was founded on March 21st 2006 by Jack Dorsey and was launched on July 5th 2006. Twitter tends to be fairly secretive about its number of users, but it had explosive growth between 2009 and 2011, with 2 million tweets a day in January 2009, 32 million tweets a day in January 2010, 90 million tweets a day in September 2010 and 200 million tweets a day in July 2011.

Uses

Facebook is used by members for a variety of purposes. It is mainly used by individuals who wish to stay connected with, or reconnect with, people that they know offline. As well as maintaining a personal profile and posting messages on their "wall," users can upload photo albums and videos, share links, write long notes, send private messages to friends, text and video chat, and play games.

Twitter allows users to post 140 character messages, or tweets, and follow the messages of other users on their Twitter feed. It is mainly used to communicate with other individuals with similar interests, regardless of whether users know one another off Twitter, and to follow updates from celebrities. Users can upload photos, share links and send private messages to people they follow.

The video below compares the pros and cons of Twitter, Facebook, and Google+.

Privacy

Facebook allows users to select from various privacy settings, from a completely visible profile to one that is not even searchable except by acknowledged friends. Users can change the privacy setting on each individual post, from public, friends only, private, or "custom."

Twitter has two privacy settings: public and private. Private messages can only be read by people that are followed by the user. Individual messages cannot have different privacy settings.

Advertising

Facebook features ads. These adverts are often catered to the user, based on the preferences expressed in their profile. Facebook sells user info that has been uploaded to the profile to other corporations.

Twitter does not feature ads. Twitter may sell user information to other corporations.

Integration

Twitter and Facebook can be integrated. Tweets can be posted to Facebook automatically using the Twitter app.

Many other websites can be integrated with Facebook, including GoodReads and Wordpress. Facebook can also be integrated into other websites, and Facebook login details can be used to access some other sites.

Twitter widgets can be added to a website or blog and can be integrated with Instagram. Some websites allow users to sign in using Twitter.

Financial History

Facebook received a $500,000 angel investment from Peter Thiel in 2004. In April 2005, Accel Partners made a $12.7 million venture capital investment, after which Facebook was valued at $98 million. Facebook also received $27.5 million in funding from various investors in 2006, leading to a value of around $500 million. In 2007, Microsoft purchased a 1.6% share for $240 million, leading to a total implied value of $15 billion. Facebook is currently valued at $104 billion.

Twitter was originally developed by the podcasting company Odeo. It has raised over $155 million in venture capital since 2006. Its third round of funding, in February 2009, raised $35 million, while in October 2009 the private-equity firm Insight Venture Partners invested $100 million in the site. In 2011, Twitter was valued at around $10 billion.

Controversies

Facebook has been involved in several controversies, particularly involving privacy concerns. Facebook prevented users from permanently deleting their accounts until 2010 and has been criticized for changing user's privacy settings, making more information publically visible or available to data mining, without their explicit consent. The site has been repeatedly criticized for removing photos uploaded by breastfeeding mothers and deleting their accounts.

The company Twitter has not been involved in any major controversies itself, but the site has been the focus of several legal cases recently. In July 2012, a British teenager was arrested after sending abusive tweets to Olympic diver Tom Daley, and earlier in 2012, a student was jailed for inciting racial hatred after tweeting abuse at Fabrice Muamba.

Recent News

References

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Facebook vs Twitter comparison. People say that Facebook is for connecting with the people you went to school with and Twitter is for people you wished you had gone to school with. While Facebook is a multi-purpose social networking platform, allowing users to chat, post photos and notes...

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Popularisation of trends, has enabled the increasing active use and wide spread knowledge of Instagram.
#SELFIE
#TBT
#WCW

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Founded: 2004

Dec 2016: 1.86 billion monthly users

Notable Features: Very diverse and all consuming! Picture/Video sharing, Live Video, Friends Lists, Private and Public messaging, business pages, “mentions”, “likes” (now a range of "reactions", professional services (business reviews, opening times, bookings/contacts, “groups”, “events” with calendar syncinc, ecommerce (“buy” function), nonprofit crowdfunding (“donate” function), face recognition technology, 360 degree photo posts,

Revenue largely generated through advertising

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Snapchat, which was formerly a "sex-ting" app has gained popularity among the younger generation as parents started to join the Facebook app. Barely over four years old, over a million people use the snapchat app. The app was founded by Evan Spiegel and his friends at Stanford University

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It separated itself from the other social networking sites:

Shorter/more digestible than Facebook, Instagram, etc.

140 character limit gave Twitter a uniqueness perhaps more appealing to the younger generations

Democratized fame

Current

One of the primary sources of news in today's society

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Make no mistake that Twitter continues to grow as a platform for online communication. Here are seven reasons why it's so successful.

1) Text based

Twitter can be scanned easily and quickly. No video and audio posting except through third party providers. Both video and audio require real time viewing and listening. Text can be decoded at the pace of the reader.

2) Short

140 characters are manageable. Limits are good for creativity and brevity. If you want to be a better writer - put limits on yourself. Limits are perfect for "to the point communication"

3) Public

There is something about knowing your twitter post can be viewed by anyone on the planet that encourages most folks to write differently.

4) Social and informal

Twitter has really changed how we see and use our social graph. We are more at ease with complete strangers. I will friend anyone on Twitter that I think is interesting. However, I probably wouldn't make that same person my Facebook friend. Twitter allows for informality.

5) Current

Twitter IS the current conversation. It isn't "old news."

6) Instant

When you click update - your followers see your post immediately.

7) Democratization of fame

Take away all the above and when it really comes down to it - Twitter has democratized fame.

It could be argued that the history of the United States is the history of democratizing everything.

We have democratized publishing (desktop computers & blogs). We have democratized wealth (home loans, E-Trade and house ownership). We have democratized education (online degrees). We have democratized transportation (the automobile & cheap jet travel). We have democratized lifestyle (just visit Ikea or glance around the supermarket in the produce aisle).

And with Twitter we have democratized fame. Internet celebrity is now within everyone's grasp.

Agree? Why do you think Twitter is popular?

And If you are new to Twitter, read some of our articles and resources to help you use the service.

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Joel Mark Witt is the Publisher of Folk Media and author of 21 Days To Twitter Leadership and How To Use Social Media To Find A Better Job. He is a producer, author, and speaker who consults with businesses and nonprofits on how to use social media in marketing and communications. Get more from Joel on Twitter or Google Buzz.

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Make no mistake that Twitter continues to grow as a platform for online communication. Here are seven reasons why it's so successful. Twitter can be scanned easily and quickly. No video and audio posting except through third party providers. Both video and audio require real time viewing and listening.

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Twitter's first real spike in popularity came during the South by Southwest Interactive conference, during which the number of tweets per day rose from 20,000 to 60,000. By February 2010, Twitter users were posting 50 million tweets per day and had become the third-most popular social media site on the Internet.

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The online presence of choice for the next generation.

Since Instagrams 2010 debut it has rapidly grown a huge active user base of 600 million.

The first photo sharing app that also allows the addition of filters to shared photos, and now its hard to imagine sharing a photo without the trustworthy 'Valencia' filter'.

Facebook acquired Instagram in 2012 and
2013 saw it over take, its parent company, growing by 23% compared to the slight 3% of Facebook.

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Twitter was created in March 2006 by Jack Dorsey, Noah Glass, Biz Stone and Evan Williams and launched in July 2006. It was founded by the podcasting company, Odeo.

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Founded | August 1, 2003; 13 years ago

Paved the way for mass socialization on the internet.

At its December 2008 peak, Myspace attracted 75.9 million monthly unique visitors in the U.S., according to ComScore (SCOR).

"It was a portal where people discovered new  friends and music and movies—it was practically where young people lived."(Bllomberg