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For our website, we were asked to consider how people could buy our CD from our website as they can watch our music video on our website. Therefore, I added an iTunes button below where our CD front cover is. I added a link to take you to iTunes but the link takes you to the artists Flumes songs instead. We were also asked to change the wording on the about page, however this was all we needed to consider at this point. Therefore, the feedback was very positive and we used synergy to connect social media to our ancillary tasks.

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We also received feedback for our website as we made a lot of small amendments before it was finally done. The comments were positive although we had to consider a few minor things to change such as the way things were worded. However these were easy to fix and not time consuming at all.

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The feedback we received for the CD ancillary task was also positive. People we asked enjoyed the continuity of the girly theme we have especially with the colour pink which ties our video, CD and website together. The colour pink also emphasizes how our target audience is more female orientated but it generally not aimed at a specific gender. We received feedback through out the process of making the CD pack. For example, making the font bigger, fixing this was easy as it made our cover stand out a lot more and look stronger.  We were also asked to consider changing the title on the interview page from 'Foxgloves interview' to 'Foxgloves in their own words' as this sounded more professional, however we went against the norm here as CD inserts do not usually have interviews, but we wanted our audience to connect and relate to us more. We were asked to move the bar code on the back cover to be positioned to the right than the left because professional media products place the bar code on the right . Overall, the feedback was very positive and supportive through out our coursework.

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We also received some feedback during the process of making our CD cover and CD insert by peers in order to make our CD cover more appealing and to match a professional media product.

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Using our audience feedback, I can clearly link to audience theory such as Hall's Reception theory which states that media texts are consumed by the audience in three separate reactions: dominated, negotiated and op-positional. I believe that a lot of our audience receives the intended meaning we put forward as directors. The view shared by me, my group and our audience is that it is okay to be who you are and shouldn't feel isolated within yourself. The fact that our audience accepts this view suggests we do have an active audience who are involved in society and see the changes in real media texts and are more socially liberal. Also there is a shaky shot which shows Niamh becoming unstable and vulnerable as she is trying to identify with her self but is struggling due to her heterosexual relationship. I do not feel that anyone took a op positional or negotiated view because no one has came up with a different meaning other than the fact that they didn't quite understand the ending. Applying Blumler and Katz uses and gratification theory, personal identity is an outstanding factor as our audience may see the girl in the video as perhaps a role model for coming to terms with her sexuality. People may not have the confidence to do so if they are in the same position as she is. This may aspire them to be confident about their
sexuality. Also surveillance because although different sexuality are widely accepted within society now, there are still things to be learnt about it.
Through putting this message out in our video, people will perhaps
be more aware of this sensitive topic area.

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Overall, I think the feedback for our music video is very positive. Many people expressed how they liked the narrative and how the shots corresponds with this. They commented on how good the lip syncing was and also how Niamh the protagonist acted in a very believable way. People also said they liked the visually pleasing effects of the animation of the wave and the ghost effect to emphasize that the protagonist was drunk, perhaps made the viewer feel drunk themselves. After letting the music video be viewed before it was at its final version, the feedback we received was helpful. This feedback allowed us to reflect on how others would view the narrative and the ideas they put forward such as adding quicker cuts to match the beat of the song when the boy and girl are arguing to help build up the climax. On reflection, if we were to make the music video again I would have changed the ending following the postmodernism option by creating two endings and letting the viewer pick the ending. I would have included more shots of Rae (the other girl) to make the narrative a bit more clearer as some people said they didn't understand the ending.

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I got this audience feedback from not only members of our media class but also from two teachers. We received ratings generally in the bracket of 4-5 stars, so it is evident that our product does address our target audience. The feedback is useful as the comments are very positive which tells us all the things people like about our music video. However, there aren't as many comments in what we could have improved or how any theorists could be applied to our text.

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How we have used audience feedback throughout our project

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How we have used audience feedback throughout our project

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At the beginning of the year, our class did a feedback lesson as to what people in our class thought of our ideas for our music videos. For this, we used a 360 degree camera and gained some valuable feedback. We prepared some questions to ask the group which later influenced the planning of our texts. We firstly explained our idea to the group which the general comment was that they liked how our idea was more sophisticated and addresses an issue that many people may be going through. Therefore, we decided to stick with this idea of portraying the main protagonist as finding her identity of being gay as the people in our class are our target audience. We then asked how our idea could be improved, there wasn't much but it was generally to make sure that we portrayed LGBT factor in a sensitive way. I think we have followed this piece of feedback as there is no negative connotations of being gay in our music video and we have portrayed being gay in a symbolic way by using the LGBT flag. We haven't fallen into any stereotypes as the main singer looks like an ordinary girl which could be applied the Richard Dyers star theory as well. We also wasn't sure how the music video should end so we thought this was the perfect time to ask our target audience what they thought. Their suggestions consisted of: the protagonist could be shown with the girl at the end so she is openly gay. This supports the idea of normalization because most people want a happy ending in media texts, this could support people who are LGBT. However someone else suggested that if our video ended on a sad note, then people in society may realize that something is wrong and need to do something to change this so this creates awareness. Also there were suggestions for a postmodernism approach by leaving both endings in, or letting the viewer choose the ending by uploading two versions onto YouTube. Although I do like the last suggestion, we didn't really have enough time to create two endings through out our project, therefore we created a compromise. We decided to go for an ambiguous ending so the viewer could infer their own meaning from the ending as it isn't clear from the bath scene whether the protagonist is now with the girl, whether she is just clearing her head or perhaps death.

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It could be argued that we do have a secondary audience because our music video addresses the issue of coming out as gay and how people identify themselves. Therefore our music video may be used to educate older generations using Blumler and Katz: uses and gratification theory specifically focusing on 'surveillance'. Due to the nature of our music video, the underlying message may open up some discussion points between parents as for example their teenager may be going through a similar situation so the music video could teach the parents that it is okay for their teenager to be who they are and that their parents should support them.  Our music video may also change some peoples opinions about LGBT rights as some people are not as socially liberal as others. People that fit into this category may not be  necessarily older, however this is more common because it isn't until recently that gay people have been showed a lot in real media products, so they may not be as familiar with this new portrayal.I received some audience feedback from my mum who watched the video, which I thought was useful as she fits into our secondary audience. At first, she didn't quite understand the meaning of our music video, however once I explained to her what the LGBT flag meant, she understood the story line a lot clearer and the underlying message we are trying to get across. However, when people of our actual target audience (teenagers) were shown our music video, they understood the story line a lot quicker due to the LGBT flag that features in the music  video because of perhaps social media making it clear to us what connotations a  LGBT flag has. Therefore, this shows a clear generation difference that needs to be addressed so that people who are older are as familiar with this issue of being gay as much as young people are.

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Our music video does apply more to a mass audience because we're trying to get across a meaningful message as well as make the video visually pleasing. Our message is that it is okay to be who you are and that you shouldn't feel isolated within yourself. The topic of being gay has increasingly become more known in the media, therefore we have tried to portray a girl leaving a straight relationship to be with a girl in a symbolic way by using the LGBT flag in our music video. We used the song by Flume 'Say It' because it is a popular song in the charts, therefore it is easier for use to attract a mass audience by coupling our message with an already popular song. We definitely want our audience to be active because our video addresses a sensitive topic, so we want our audience to engage in what is going on and take something away with them from watching it. Equally, Hall's Reception Theory will apply here, whether the audience will accept the preferred message, partly accept/reject it, or not agree with it. However, we hope they agree with the message, we are trying to deal with the topic in a fun but sensitive way.

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Our target audience is aimed at the general group of 15-24, it is mainly aimed at teenagers. The genre of the song is mainly pop and teenagers listen to chart music, more than people of other ages do. Also the main singer in the song is within this age in this bracket, so this is more appropriate. However, the music video is more female orientated because the main singer in the music video is a female. This will show her point of view and how she perceives things, opposed to a males point of view. A male does feature in our music video though so perhaps males can relate to our music video as well. According to Young's and Rubicam's four consumers theory: our audience would probably fit into the mainstream category. They make up 40% of the population and like to feel they belong to a group. Which our video will do in the way that the girl wants to fit in, but feels restricted because she isn't happy and wants to be confident in her sexuality. Ethically, I believe my media text would apply across all that could consume it, I do not believe that ethnicity is a defining factor of my audience. Some of our typical audience interests may include: going out on a weekend with friends, but they also like to stay home and spend time by themselves. They may also like the outdoors and going on adventures eg festivals/ going to the beach with their family/boyfriend. They may like makeup and doing their hair/ buying new clothes.

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Question 3: What have you learned from your audience feedback? 

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Question 3: What have you learned from your audience feedback? 

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We asked a few people for some audience feedback about our music video. I then considered my responses and how I would act on them if we were to film our music video again.