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Week 2, April 7th 2017-- Wartime bandwagon ad

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Week 2, April 7th 2017-- Wartime bandwagon ad

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This ad is a World War II ad convincing women to join the war on the homefront. The woman in this ad says that together, we can do it and win the war.

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Week 2, April 7th 2017-- Dwight D. Eisenhower for President Bandwagon ad

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Week 2, April 7th 2017-- Dwight D. Eisenhower for President Bandwagon ad

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This ad is a cartoon of a group of people marching for the presidential campaign of Dwight D. Eisenhower in 1956. This ad makes it seem like everybody likes 'Ike' Eisenhower, and that we should all bring him to the White House together, so that we do not fail or country by electing someone else.

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Week 2, April 7th, 2017-- Nike Ad, Lebron James

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Week 2, April 7th, 2017-- Nike Ad, Lebron James

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This Nike ad features LeBron James, a championship winning basketball player, wnding up for a slam dunk with the caption " Will to Win" with a nike checkmark. This ad is supposed to show that Nike gear gives an athlete the push they need to win a big game.

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Very recently, Pepsi had released an advertisement (posted beside) which featured 2 different types of advertising. These two types are star power and bandwagon. This ad features Kendall Jenner, a celebrity who is modelling in the streets when a nearby protest is marching by, and she joins in with a can of Pepsi, along with some other bystanders who are also drinking Pepsi. The protest marches along and stops at a blockade of policemen, when Kendall hands her can of Pepsi to the officer. The officer turns to the officer beside him and gives him a nod of "you should also get one".

This ad has faced international backlash from all types of people for a number of things. Typically, police officers are much more vigilant and authoritative and would most likely ask Kendall to step back if she were to approach them, not take the can of pepsi and drink it. In some cases, walking towards one of these officers with already a heighten fight or flight response could end up with whoever is approaching them arrested or subdued. The other issue is that the protest doesn't seem to have any meaning, and therefore devaluing the right to protest. Despite the backlash, Pepsi stock prices soared on the release of this ad. Pepsi has since taken down the original ad, and issued an apology.