# data[].attributes.body
Carol Vernaillis studied editing and camerawork and how they're used effectively. Her main points from her observations are:

- The normal rules of editing are broken in order to draw attention to what is on the screen
- Edits are usually obvious to draw attention to themselves, special effects and various transitions including jump cuts are used
- Master shot (Base track) is used to give the video a certain structure
- The camera may move in time with the music

From watching some music videos myself I've also discovered that Slow motion is frequently used also.

# data[].attributes.body
For the next three columns I will be analysing 3 videos in which show these different conventions.

In all three music videos, the conventions are used in similar ways

# data[].attributes.body
In Uptown Funk, slow motion is used often drawing attention towards the performance Bruno Mars is doing. In addition, there are various obvious editing skills such as spins, superimpositions and flickers. The song also ends on a flicker to give off a exciting visual effect.

# data[].attributes.body
In comparison to Uptown Funk, slow motion was heavily used to emphasise the artist, giving their audience a pleasing visual experience.

# data[].attributes.body
From the beginning of this music video, jump cuts are used quite effectively.

# data[].attributes.attachment_link.title
the one moment - flipbook + slow motion effect