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店铺在商业区，仓库在居民区附近

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quality保证

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网页技术问题
online service
online experience
data analysis
reduce inventory cost
warehouse cost

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The benefits of the O2O model are as follows:

Reduced staffing costs

Reallocation of staff to other areas of the business

Reduction in rent costs

Meeting the demands set by consumers for greater convenience while shopping

Allows for more residential zoning in cities

Reduces the cost of supply chain as distances between warehouses/DC/retail fronts are reduced.

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1. 信息共享
-店铺信息-服务评价，店铺位置，周边服务，热门店铺
-商品信息-评价，图，比价
-流行趋势
2. 客户群体共享
3. 减少店铺成本-低库存，实体店以体验休闲为主

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1.电商业务合作
2.物流业务合作-仓库物流对接
-门店自提门店送货
3.完善售后服务
阿里策略： integrated online-offline platform for both customers and merchants

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工具：
1. 线上线下比价
2.支付工具：支付宝
3. 淘宝地图：找优惠，找周围店铺