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all the physical elements used to project an image to customers

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visual and artistic aspects of presenting a product to a target group

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A general idea or thought about something

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smooth or rough; the look of the surfaces on display

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moving a viewer's attention from one part of the display to another

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several small items with one large one

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large items with large items; small with small; large on one side, large on the other

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relationship between and among objects in a display

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an area in the display that attracts attention first, above all else

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three colors equally spaced on the color wheel

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located next to each other on color wheel and share same undertones; analogous colors

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found opposite each other on color wheel; used to create high contrast

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interactive point-of-purchase displays

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consumer sales promotion devices; manufactured units that hold, display, or dispense products

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main installations in a store; permanent or movable store furnishings that hold and display merchandise

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ways that store uses floor space to facilitate and promote sales and serve customers

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architectural canopy that extends over a store's entrance

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a chart in which complementary colors (or their names) are arranged on opposite sides of a circle

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a store's sign, logo, marquee, banners, awnings, windows, and the exterior design, ambiance and landscaping

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animation; use to accentuate, no overpower the merchandise