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It showed that by making the top price a lot it made the medium price seem cheap.

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Trying to raise the price of the second item you are trying to sell, that is the exact same thing / a bit different than the first, and trying to get people to buy the first item since it is failing will not work. Or maybe it will either way.

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Create multiple models with different pricing. The majority will try to take the middle option

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I've been duped for this too, it happened when I bought my iPhone.

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It is crazy what mindset people use when buying products. They want the products but want to "save money" so they buy the cheaper/older version. Just to have that feeling of saving money

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Its pretty weird that I fall for this every time even though I understand what is happening.

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def odd/even fam

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Its more of a mental game than it is actually paying for it.

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Its more of a mental game than it is actually paying for it.

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Odd/Even was used in this video

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Although 2.79 is basically 3$ we still see it as a bargain

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I think that they showed very well how Odd even pricing makes companies money

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Its about different ways businesses can make their prices seem better

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Trying to make people think that they are saving money is a sure fire way to make money.

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It is all about short cuts to the wallet of the customer.