# data[].attributes.headline
Generation Y craves feedback and guidance

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Generation Y craves feedback and guidance

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 Generation Y were born into an emerging world of technology

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 Generation Y were born into an emerging world of technology

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Teamwork is high on the agenda of Generation Y.

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Teamwork is high on the agenda of Generation Y.

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Millennials are confident, ambitious, and achievement-oriented 

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Millennials are confident, ambitious, and achievement-oriented 

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Millennials are confident, ambitious, and achievement-oriented

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Generation Y workers are always looking for something new and better

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Generation Y workers are always looking for something new and better

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Generation Y approach their superiors as equals more than previous generations did

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Generation Y approach their superiors as equals more than previous generations did

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The millennial generation prefer flexible working schedules and a more rounded work/life balance

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The millennial generation prefer flexible working schedules and a more rounded work/life balance

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Sending a Generation Y an email, a tweet or a Facebook message will receive an instant reply whereas a phone call may take a little longer for a return

# data[].attributes.subject
Sending a Generation Y an email, a tweet or a Facebook message will receive an instant reply whereas a phone call may take a little longer for a return

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Generation Y prefer to communicate more quickly and effectively via email, social networks or text messaging as opposed to traditional means of communication

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Generation Y prefer to communicate more quickly and effectively via email, social networks or text messaging as opposed to traditional means of communication

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Generation Y makes up the fastest growing segment of the workforce

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Generation Y makes up the fastest growing segment of the workforce

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Generation Y want to work for companies who are embracing these new means of communication

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Generation Y want to work for companies who are embracing these new means of communication

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Generation Y is always thought up as lazy, which isn't always true. 

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Generation Y is always thought up as lazy, which isn't always true. 

# data[].attributes.headline
This could help a marketer by giving him ideas/ways to market to this certain generation. It could help them with product ideas that would appeal to this group. It will be helpful for the pricing by comparing it to other similar products. Also you could figure out pricing by researching the price people would be willing to pay. This information helps to find a place to promote the product by finding where this generation spends most of their time. For example a product could be an app or new website that is appealing to this generation. It could also be an accessory to a major product, or a new major product that they use. 

# data[].attributes.subject
This could help a marketer by giving him ideas/ways to market to this certain generation. It could help them with product ideas that would appeal to this group. It will be helpful for the pricing by comparing it to other similar products. Also you could figure out pricing by researching the price people would be willing to pay. This information helps to find a place to promote the product by finding where this generation spends most of their time. For example a product could be an app or new website that is appealing to this generation. It could also be an accessory to a major product, or a new major product that they use. 