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M3 -  You have reviewed your self-evaluation making changes to frequent beneficial effect

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P4 – You have commented appropriately on your television advertisement production work with some use of correct subject terminology.

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M3 -  You have produced an imaginative television advertisement to a good technical standard, with only occasional assistance.

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M5 -  You have employed appropriate forms of address in your media production pitch to communicate your ideas effectively.

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M4 - You have deployed and managed appropriate technology to pitch your media production proposal effectively and with imagination.

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M2 – You have presented a detailed media production report which conveys information and explains your conclusions with clarity

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M2 – You have successfully originated and developed an imaginative idea for a television advertisement, with only occasional assistance.

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M1 - You have used appropriate techniques to extract relevant information from written sources with some precision.

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Information extracted from written sources 

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Information extracted from written sources 

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Information extracted from written sources 

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Information extracted from written sources 

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M1 – You have successfully explained the structure and techniques of television advertising with detailed illustrative examples and have general good use of subject terminology.

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Uploaded by Tairrie Harper on 2018-02-13.

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legal and ethical issues : code of practice 

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legal and ethical issues : code of practice 

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I have read through the misleading code and i have found that there is nothing in my advert that would break this code.For example it says that adverts should not be materially mislead and that they must not mislead by hiding information or presenting it in an unclear manner.Also that adverts must not exaggerate the capability of performance of a product service. My advert has nothing in it that would exaggerate what it can do. for example it doesn't show anyone having super human energy and speed from drinking the product.
I also read through the harm and offence code and i couldn't find anything in the advert that would mean me breaking this code. For example it says that adverts must not condone or encourage harmful discriminatory behaviour or treatment. It also says that it should not condone or encourage violence, crime disorder or anti social behaviour. My advert does not break this code because all we see is the main character doing normal day to day activities. There is no form of violence included or nothing to be seen as racist.

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Unlike monster , red bull has several adverts and events that it does. For example Red Bull Air Race and Red Bull Cliff Diving. Monster does have quite a few different flavours but red bull only has one flavour.

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Monster energy's target audience is male as they are more likely to drink it then females. It will probably between the ages of 14 and 30 as they are the most likely to buy them if they need energy. It is aimed at any ethnicity because anyone can drink it. It will be aimed at lower class or middle class as they are more likely to need an energy boost. There target audience might also be people who are interested\do  sport.

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The only technical constraint i have with making my advert is that i wanted to use a drone but it isn't possible because the college doesn't have one and it would cost too much to hire one out.

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- Camera
-reflector
- props
-studio

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Hiring a studio :  £1414
Camera: £329 -£949
reflector : £29.99
props: £7.40

Total cost: 2400.39

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Monster is well known for their logo which is a green M. This is because it is even though there are different colours for each flavour of monster green was probably used its there original flavour.It is probably also their most popular flavour. The shape of the M is meant to look like a monsters claw relating to the name of the drink. The brands main colours are black and green. although they have two other flavours that have a different coloured can. Adverts for the drink normally have a realistic narrative.

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Idea 1:
Pros - It will be really easy to achieve the make up look because its really simple. This means that this wouldn't take up too much time when filming.
- I haven't seen any adverts similar to this one so it will stand out.

Cons -  During the scenes that  are outside the weather could effect the quality of the clip.
- People might not know what the advert is for till the end of the advert.

Idea 2:
Pros-  The lighting will remain the same because it will all be filmed in the same setting and the its in the studio so there isn't any chance of the light suddenly changing and ruining the shot.
- The storyline is quite basic but still effective. This will meen its easy to follow for the audience.

Cons - It might take a while to film because the studio might not always be available to book out when i need to.
- Even though the main colour is black to make them think of monster it could give the wrong mood to the audience. It could come off as a really serious or sad.

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In the majority of the monster energy adverts they are based around some kind of sport .e.g. skateboarding. The storylines of these adverts are very basic and dont include any speaking. The characters are usually only male and if there is any females there is only one or two and they aren't really dressed girly.

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for my VFX class! had to do an ad for a drink of some sorts, chose monster cause its unhealthy and tasty :D Cast: Zoey Cen, Ronald Villar, Paul Hernandez, Anthony S. music is All the Right Moves by OneRepublic

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Ideas mind map

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2017 Coco Pops Croc Prints & Granola Advert

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in the old coco pops advert the animation isn't very good quality and is very basic. You can tell in the new coco pops advert that it is a lot higher in quality and it looks more 3D, there is more detail and it is more impressive.

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demographics is:
age
gender
race
ethnicity
employment status

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psychographics is:
personality
values
attitudes
interests
lifestyles

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advertisers use demographics (age,gender,race,ethnicity and employment status) so that they can work out their target audience and what they need to do to appeal to the target audience.

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standard occupational classification is used by federal statistical agencies to classify workers into occupational categories for the purpose of collecting, calculating or disseminating data.

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A rate card is something that contains prices and descriptions for various ad placement options available from a media outlet. It can also include  deadlines, demographics, policies, additional fees and artwork requirements.

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JICPOP allows companies to have an insight into the data that they have collected and helps them decide when they should air an advertisement

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Sources of information , research information packs

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Sources of information , research information packs

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BARB deliver the official viewing figures for UK television audiences.They commission companies such as ipsos MORI , RSMB and kantar media to collect data that represents the viewing behaviour of the UK's 26 million TV households. An advantage is that they are able to see which shows are popular and doing well. A disadvantage is that some TV shows might be cut if their viewing is really low

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Audience measurement measures the amount of people which are in an audience. usually in television viewership and radio listenership. Sometimes it is used for finding out who is listening /viewing rather than how many people. The benefit of doing this is that you are able to improve your targeted marketing to subscribers

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The reason people carry out face to face interviews is because it is important to see the person instead of over the phone or through email. This is because  you  get an idea of what sort of person they  are and you able to read their facial expressions and body language this is a benefit of this type of interview because the person has nothing to hide behind.Another benefit of face to face interview is that the company can know there target audience and what they want. A disadvantage of face to face interviews is that they can be very time consuming if your interviewing more than one person that day.

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It is OFCOM's job to regulate the TV and radio sectors OFCOM make sure that people who live in the UK get the best from there communications services  and protected from scams. One of the ways OFCOM takes action is by fining people who do go by there rules. Ofcom fined Three £250,000 for failing to comply with Ofcom's rules on handling customer complaints.

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ASA are responsible for making sure that adverts made around the UK are suitable for being shown on TV and that they have stuck to the advertising rules.They have to make sure the adverts are not offensive .Their basic principles are that the advertisements should be: legal , honest , truthful and decent.They must be prepared with a sense of responsibility to the consumers and to the society. Also that they are in line with the principles of fair competition generally accepted. ASA take action by having adverts that do not meet their principles withdrawn or changed without having to wait for a complaint.An example of an advert that has been withdrawn is the anti bullying advert were the girl sewing her mouth shut. This will have been withdrawn because it was to graphic and alarming. A lot of people would have found it disturbing. it could be very upsetting to most people.

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Adventures In Imagination: M&S Food - TV Ad 2014

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See discoveries and twists on seasonal favourites this Autumn: http://www.marksandspencer.com/s/food-and-wine/adventures-in-food The start of autumn signals a great time to head back to the kitchen and experiment with some exciting new recipes. We believe there's nothing quite so inspiring as the best ingredients, so why not use our fine-quality food to start your very own food adventure.

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Iceland Advert - Heads you Win, Tails You Win

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Adverts using this technique consider social position as they try to appeal to different social classes. For example this iceland advert will appeal to people of lower class because they show in the ad how good their prices. There are posters all around the shop saying £1 , £2 or £3. This will appeal to the lower class because they wont want to spend much money on their shopping but still be able to buy the all the food they need. Its easy to tell that it is aimed at the lower class as well because it doesn't look as though the budget on the advert was very high as the story line was very simple and it doesn't look that well made.
Another example of an advert which considers social class is this M&S advert. It will appeal to people of upper class. This is because the prices in this shop are a lot higher than the ones in iceland It is somewhere you can only afford to food shop if you have a decent amount of money. You can also tell that it is aimed at upper class because the budget on this advert is clearly a lot higher. The quality of the advert is very good and the way it was dont was a more complex than the iceland one. There were also some foods in this adverts which iceland probably dont sell. The food from iceland were ready meals were as the M&S one shows us freshly made looking food.

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Thank you for taking the time to watch our advert. 6.9 million children under five die every year from illnesses we know how to prevent, such as diarrhoea and pneumonia. In the 21st century, this is utterly wrong. We're not waiting for a miracle cure to save these lives.

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Cheryl Cole - L'Oréal Advert (ITV Premiere - 09.10.2009)

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This technique can be used to engage people who have the problem. This type of advert can sometimes just alert you on problems which you dont actually have. An example of an advert that uses this technique is the Cheryl Cole L'Oreal advert. Straight away when the ad begins we have Cheryl giving us three problems about hair and saying she has found the solution to the problem. This is already could be alerting people who have the problem or people who dont have it at all. It then goes into a voice over with someone telling us the facts of what this product can do for damaged hair while showing us the product and an image saying what types of hair to can help.

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Questionnaires are carried out so that the person making the questionnaire can get a range of different views on the thing the questionnaire is for.  Questionnaires can be carried out online and in person by giving the questionnaire to people in the street.One of the benefits  of questionnaires is that you can get a range of views as you are giving them to loads of different people and they will all have different opinon. The disadvantage of doing questionnaires is that there is a chance you wont be able to get enough people to take the questionnaire.

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Focus groups are carried out so that you can get feedback from a group. a focus group would involve the company and who they thought their target audience were. The benefits of a focus group is that you are able to get a variety of answers and from a quite a few people in a short amount of time. You are able to get a range of opinions. The disadvantages of a focus group is that it wont always be 100% accurate and some people might not speak. Also some people might just agree for the sake of it.

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Tesco Horse Advert (In Partnership with Three)

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Tesco's latest advert in partnership with Three! I own nothing, just made this for a laugh!

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The Specs Effect (a Lynx/Axe Parody) | Specsavers UK & ROI Television Advert