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How my double page spread challenges the conventions

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How my double page spread challenges the conventions

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Unlike the examples, my stand first is multi toned between  black, white and red - the main colours and house style of VibratoPress. The use of this colour scheme represents not only the genre, but also the main image due the prominence of red in the image.

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How my double page spread develops conventions 

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How my double page spread develops conventions 

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As for the positioning of the text, it follows around the guitar neck - a visual lead up to go with the article. Unlike the examples, my double page spread uses the main image to help the flow of the image. In addition, a pull quote is used with a large prominence -- using a larger font than seen in the examples in order to show significance in the declarative statement.

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How my double page spread uses the typical conventions

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How my double page spread uses the typical conventions

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As shown in the development process, my double page spread uses most of the typical conventions in an appropriate way. The bodies of text are arranged in equal columns in 11 pt font, allowing a comfortable experience for the reader. As you can see, the layout and visual syntax is very similar to that of the Kerrang example. The main image, much like the Kerrang example, spreads over two pages as a link. Due to the nature of the image, the size of the image allows immersion into the article. Page furniture, such as drop caps, folio and slugs and pull quotes, were all used on this double page spread appropriately.

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The main conventions of a double page spread

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The main conventions of a double page spread

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Like a contents page and front cover, double page spreads also have several conventions presented in the examples above.
Columns - like the contents page, columns are crucial to the layout of a double page spread - allowing the text to be laid out in equal width paragraphs.
Folio and slug - A portion of text containing the masthead, issue date and page number.
Drop cap - as seen on all of the examples, drop caps are larger than the rest of the article (usually the first letter) in order to bring depth to and signify new topics in an article.
Large main image - as shown on the Kerrang example. a large main image can bleed across two pages as a link - normally of the associated artist.
Stand first - most commonly identified as a title, a stand first in an introductory title of the article (as seen on the Kerrang example).
Pull quote - like the front cover, a pull quote is a quote taken from the article normally of some significance.
Text - A convention allowing for the article to be read, normally in sizes from 10 pt to 15 pt, as seen on all examples.

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How my contents page challenges the conventions

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How my contents page challenges the conventions

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Instead of a single solid column, a single low opacity column has been used in order for the whole main image to be seen and avoid being cropped off. It does cover the guitar head, but is translucent enough for it to be seen - like the foggy undertones of the genre. Unlike the examples, my contents page has included social networking accounts and official website as a way for the audience to connect with the brand in a variety of ways.

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How my contents page develops the conventions

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How my contents page develops the conventions

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Instead of having multiple images, one image has been used in order to highlight Jackson's importance in the magazine - which can link to his upcoming dominance of the genre.

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How my contents page uses the conventions

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How my contents page uses the conventions

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My contents page uses all mentioned main conventions and uses them appropriately in order to produce a high-quality product. My content page uses columns, most specifically on the left, allowing for neatly composed text with correct alignment - just like the provided examples. Within this column, I have placed the headings and cover lines consisting of other featured artists in the rock genre and sub genres - all in similar sans serif fonts - with variation between bold and light fonts in order to create variation. The page numbers are in a special distorted font, with an aesthetic to stand out as the number which directly attracts the reader. Much like the Q Magazine example, the artist featured on the front cover is prominent on this contents page with the appropriate page number and the cover line located within the vicinity. Just like the Q Magazine example, the VibratoPress masthead and the colour are included on the contents page in order to continue the house style throughout the magazine.

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Like a front cover, contents pages also have several conventions presented in the examples above.
Columns - one of the most crucial conventions, columns allow for an equal layout, allowing for the text to be aligned correctly and pictures to be correctly sized.
Page numbers - another crucial convention of a contents page, page numbers allow for easy navigation around the issue - meaning the reader has the liberty to read specific articles in which interest them.
Cover lines - Found next to the page numbers, cover lines tell the reader the name of the article and give a brief description of what it contains.
Main image - As seen on the Q Magazine and Classic Rock examples, main images (just like the front cover) allow for the single artist to be the focal point of the page. In this context, the main image would be featured to replace the cover line needed for their respected article (as seen by the "72" next to Dave Grohl).
Editors letter - Another convention of a contents page, however not shown on the examples, is a quick, brief message from the editor to the reader.
Additional images - As seen on the Total Guitar and Q Magazine contents pages, additional images are images of other featured artists in the issue.

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How my front cover challenges the conventions

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How my front cover challenges the conventions

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The barcode and issue date is also placed together, unlike the others, showing a developed convention on the front cover. Other developed conventions, such as the banner and the headline (with a distorted effect) also show development against the typical conventions - as it is a feature that none of the examples possess. My front cover features a single pull quote relevant to the artist on the front cover, which challenges the conventions as TotalGuitar contains two pull quotes about other featured artists, rather than one from the main artist (Slash) - thus challenging the convention of a pull quote.

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How my front cover develops the conventions

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How my front cover develops the conventions

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My front cover, whilst using all of the typical front cover conventions, also develops the conventions to achieve a more unique but still professional look. For example, most pugs are circular whilst mine is a starburst shape thus standing out within the market. The cracked background is also a developed conventions as, from the examples, it is unique amongst other existing music magazines.

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My front cover has a clear and bold masthead, positioned within the uppermost third of the cover just below the lure, similar to that of the provided examples. This common convention used allows my front cover to stand out as its own brand, but still blend in with related magazines - maintaining a professional look. Much like the provided examples, I have adopted the common visual syntax layouts all shown on the issues of Total Guitar, RollingStone and Classic Rock. My magazine cover has a big, clear masthead (VibratoPress) with a catchy element which is similar to double lexical mastheads in the examples. Just like the examples, I have a large main image with a mid long shot - allowing for the model's costume and guitar to be seen - thus supporting the conventions of a music magazine front cover. In addition, the model is stood confidently looking directly at the camera, portraying a dominant image whilst engaging the audience. The pug, positioned on the left, is angled slightly in order to represent the 'unclean' undertones of the genre. Ernie Ball (a brand of guitar strings) is featured as a lure to guitar players who can benefit from free guitar strings, thus connecting with the audience. The main headline is 'Jackson', the name of the artist, which is the largest text on the cover other than the masthead. This shows the importance of the artist within the issue, as well as the front cover. Just like the examples, all of the headlines are big and prominent within the cover - thus showing the use of conventions and visual syntax on my front cover. Other conventions, such as the banner and cover lines, have also been included and used in a similar way to the examples, further showing the correct use of visual syntax.

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The main conventions of a magazine front cover

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The main conventions of a magazine front cover

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As shown on the three examples above, music magazine front covers have several conventions in which are followed and thus contributing to the mutual aesthetic of all of the examples.
For example:
Masthead: These are the names of the magazine positioned in the upper third of the magazine front cover. As you can see, the main images overlap the masthead - showing a convention.
Issue Date: This is a small text entry that shows the date of the issue (e.g. March 1985) and the number of the issue (e.g. #231), usually placed underneath the masthead.
Main image: Large, this image is usually placed in the centre third of the magazine front cover - being the focal point. All three examples possess this convention.
Pugs: These are normally circular messages expressing something beneficial to the reader (e.g. free xyz), placed within a brightly coloured polygon. However, the Bruce Springsteen RollingStone issue does not have this convention - most likely contributing to its minimalist house style.
Banner: These are words/phrases positioned above the masthead, which can be names of an artist or an article of significant importance. Just like the masthead, all three examples possess this convention.
Cover lines: These are lines of text positioned on either side of the main image, usually consisting of other featured artists/articles within that specific issue. Like the masthead and the lure, all three examples possess this convention.
Headline: This is a piece of text containing the name of the artist and is usually the biggest piece of text on the front cover (apart from the masthead). All three examples possess this convention.
House style: Relating to the colour scheme of the front cover, this involves the types of fonts used and the colours chosen in order to generate an appropriate colour palette.
Barcode and price: Positioned normally within the right third of the front cover, these allow for the issue to be purchased and show the reader how much the magazine costs.

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For magazines, conventions must be followed in order to establish a certified image, which boasts both professionalism and stellar quality.

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In a magazine, conventions are a set of rules followed by the majority of people within a market or sector - in order to make a product (in this case, a magazine) look like the typical media product.