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2021. [image] Available at: <https://www.pinterest.co.uk/pin/343751384055138533/> [Accessed 26 August 2021].

2021. [image] Available at: <https://www.pinterest.co.uk/pin/343751384055138533/> [Accessed 26 August 2021].

2021. [image] Available at: <https://www.pinterest.co.uk/pin/343751384055138533/> [Accessed 26 August 2021].

FINAL IMAGE
2021. [image] Available at: <https://www.endclothing.com/us/hypebeast-magazine-hypbstmgzniss5thprcssiss.html> [Accessed 26 August 2021].

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HYPEBEAST is the chosen magazine platform that my article will be portraying. I chose this one as I felt the tone of writing suited the way I wrote. Also I really liked the simplicity and imagery used throughout each issue.

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A collection of images beginning to showcase what I want the front cover of my article to look like. They have a sense of simplicity within every cover showing just their logo, title and barcode.

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A smaller collection of imagery for the front cover inspo. Cutting it down to include only the logo/pattern filling the page. I especially liked the "Supreme" cover as I had an image of my front page being the word saying 'closed' in graffiti font as if it had been sprayed on a closed down shop.

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I wanted to try and replicate the Supreme cover, so I found and cut out on photoshop graffiti letter and spelt the word "CLOSED". Closed represents the closing of bricks and mortar which is where my article begins.

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Here is my final chosen front cover. I like the simplicity with just the logo and bar code, also naming this particular magazine "The Social and technology Issue" as all their magazines are named and social and technology represent the 2 points from PESTLE in picked. I especially like how the lettering turned out.

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2021. [image] Available at: <https://fizzymag.com/fizzypages/dover-street-market> [Accessed 25 August 2021].

2021. [image] Available at: <https://uk.fashionnetwork.com/news/Dover-street-market-unveils-plans-for-a-new-perfume-store-in-paris,1133559.html> [Accessed 25 August 2021].

2021. [image] Available at: <https://www.dezeen.com/2016/03/18/comme-des-garcons-dover-street-market-haymarket-london-store-shop-rei-kawakubo/> [Accessed 25 August 2021].

FINAL IMAGE USED:

2021. [image] Available at: <https://www.sleek-mag.com/article/comme-des-garcons-come-to-mitte/> [Accessed 25 August 2021].

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A collection of images to include for my introduction page. I wanted to stick with the vibe of HYPEBEAST and include images of brands they would write about. I started by looking at inside doverstreet market concepts and found I really liked either the Supreme store Comme De Garcons.

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A smaller collection of images for introduction page. I refined them down to the more artistic store layouts and wanted to stick with the cold feeling black and white colour theme as the article is to do with 'death' of bricks and mortar.

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I decided to chose the all black and white image with the wall space as I thought it would look good cut out so the image wasn't just square. Also I wanted to add the cross and 'closed' graffiti again to make it look like someone had done it.

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Here is the final image after being edited in photoshop. I really liked how it turned out as you can tell this comes from a store layout but I've added my own twist on it with the graffiti markings.

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2021. [image] Available at: <https://www.talkingretail.com/news/industry-news/16000-shops-closed-2019-02-01-2020/> [Accessed 25 August 2021].

2021. [image] Available at: <https://www.reuters.com/world/uk/uk-sees-surge-empty-shops-offices-amid-pandemic-rics-2021-01-28/> [Accessed 25 August 2021].

2021. [image] Available at: <https://www.drapersonline.com/news/16000-stores-closed-during-2019> [Accessed 25 August 2021].

FINAL IMAGE USED

2021. [image] Available at: <https://www.greenqueen.com.hk/selfridges-makes-5-year-sustainability-pledges-with-new-circular-retail-models/> [Accessed 25 August 2021].

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A collection of images showcasing physical bricks and mortar stores either closed down or empty. This page is all about the 'death' of stores so I wanted well known places looking a little worse for wear. I also included some signs too.

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A smaller collection go images all including bricks and mortar stores. I liked the idea of the closing down sign to match with the graffiti sign I made and also picking well known places so it hits closer to home with the readers.

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I decided to chose the Selfridges image with the neon lights saying 'lets change the way we shop'. I thought this was perfect due to the fact my entire article is about the future and change of the retail landscape. Also I cut the building out to give it that more 3D look on the page.

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Here is my final image I used in my article. I love the 3D effect it gives off the page and how my words fit around it to make it look more interesting. The slogan that the lights read really resemble what this article is about.

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2021. [image] Available at: <https://www.licenseglobal.com/new-mediasocial/double-tap-how-social-media-has-changed-e-commerce> [Accessed 25 August 2021].

2021. [image] Available at: <https://www.fourthsource.com/social-media/re-emergence-social-shopping-18989> [Accessed 25 August 2021].

2021. [image] Available at: <https://insight.campaignlive.co.uk/social-shopping-build-your-brand> [Accessed 26 August 2021].

FINAL IMAGE
2021. [image] Available at: <https://www.prestashop.com/en/blog/what-is-social-shopping-ecommerce-china> [Accessed 25 August 2021].

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A collection of images aiming to represent the social shopping compared to bricks and mortar. To begin with I was clearly favouriting the cartoon type imagery as I thought they represented this well. I liked the bold colours in them as this would 100% grab the readers attention when flicking through the pages.

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A smaller collection of imagery for social shopping. I started to question whether the use of cartoon pictures really suited the HYPEBEAST format and layout as I had never seen imagery like so in it. I also wasn't sure whether to just keep it simple with the imgage of the phone and the apps as that is where social shopping is done.

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This is the final image I chose to use. I picked this one because I liked that it was in black and white and the social media logos stood out in colour. I also thought it had a mix of the social shopping element along with the physical bricks and mortar as they were window shopping but only have bags from an online platform which represents the decline in shops.

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A collection of images all taken from HYPEBEAST instagram page. Considering I 'm laying it out as them I thought it was only fitting to use from their social media to replicate an actual post. I chose all of these imagery as they were bright, simple and crisp images to attract attention. Also they are all of garments that could potentially be sold on the platform.

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A smaller collection of images which I wanted to edit into an actual iPhone to look like you were shopping that product on Instagram. Again I cut it down to these as I really liked the colours in the last 3 pictures and liked the simplicity of image one.

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I wanted to add an image in to make it look like they were shopping on the actual mist app. So I took an outline of an iPhone, screenshoted the picture I wanted from HYPEBEAST page so it looked real then I added in the shopping bag logo that you see on the actual post which allows you to click and shop.

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This is how the final image turned out. I like it because its bright so will catch the readers eyes, from their actual page so looks like it could be in one of their magazines and also with the logo it looks like you can really shop the product.

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2021. [image] Available at: <https://www.instagram.com/hypebeast/?hl=en> [Accessed 25 August 2021].

2021. [image] Available at: <https://www.instagram.com/hypebeast/?hl=en> [Accessed 25 August 2021].

2021. [image] Available at: <https://www.instagram.com/hypebeast/?hl=en> [Accessed 25 August 2021].

FINAL IMAGE
2021. [image] Available at: <https://www.instagram.com/hypebeast/?hl=en> [Accessed 25 August 2021].

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2021. [image] Available at: <https://br.pinterest.com/pin/90986854956964753/?amp_client_id=CLIENT_ID(_)&mweb_unauth_id=%7B%7Bdefault.session%7D%7D&simplified=true> [Accessed 26 August 2021].

2021. [image] Available at: <https://www.klook.com/en-PH/blog/ig-cafes-seoul/> [Accessed 26 August 2021].

2021. [image] Available at: <https://ginabearsblog.com/urban-space-myeongdong/urban-space-19/> [Accessed 26 August 2021].

FINAL IMAGE

2021. [image] Available at: <https://julietangus.com/london-guide/londons-best-instagram-cafes/> [Accessed 26 August 2021].

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A collection of images showcasing all things 'insta worthy'. I wanted to keep with the pink, neon lighting theme as that is mentioned in the article and defines what the term means. Again I like all of these images due to them being bright and clear to make the page stand out.

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A smaller collection of images showing what it means to be 'insta worthy'. I particularly like these ones as the first 3 are colourful yet simple sticking with the aesthetic of HYPEBEAST and the last one includes all things 'insta worthy'.

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Just like with the first couple of pictures I wanted to include the same graffiti font but saying the word 'open' instead. As the article reads on it becomes more positive saying there is a potential hope for bricks and mortar stores so by graffiting onto the instagram wall its mixing the 2 together.

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I really like how this turned out as previously mentioned I like the mix between the simplicity of the instagram surroundings mixed with the graffiti font we had at the neighing to give a cohesive feel throughout the article.