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The ad begins with three friends chatting, when one loudly says "HEY". He mentions the new 'Solar Altercations' movie, and proceeds to spoil the death of a major character. The main character of our ad, lets call him Bill, has obviously not seen it yet and recoils in horror, dramatically slumping to the ground in pain as his friends talk on. Suddenly, a man dressed in pure blue colours appears, putting his hand on Bill's shoulder. The man tells Bill that he needs the Spoiler-Avoider, a new ear-worn device that can block outside noise at the push of a button. The next day Bill returns to his friends, now dressed in blue and kitted out with a new Spoiler-Avoider. His friend goes to bring up the new 'The Slow & The Calm' movie, but Bill hits a button and drowns his friends out, much to their dismay. The ad ends with an overjoyed Bill sitting in a movie theatre enjoying the new 'Slow & The Calm' film. Fade out onto the Spoiler-Avoider logo, a website and the tagline "Watch movies the way you deserve".

This treatment is a rough outline of what I want to do, and logistics will dictate how much of it is used in the advertisement. Pacing and keeping the runtime short is going to be a challenge. The character names, film titles, tagline and locations are also placeholders at this point, depending on what else I come up with and what locations are available for me to film at.

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Because I am inventing a rather silly and niche product, for inspiration I decided to look for tech-based advertisements that featured at least one or more element of what I'm trying to achieve. The first ad captures the humorous, tongue-in-cheek nature that I'd like to emulate. It is very meta about what it is advertising, and feels very cinematic and over-dramatic which is what I want to do with my promo. The second ad features a very basic narrative, and uses a similar style of exposition to what I have planned, in which one character describes the product to another character in need. It also has a sense of humour and elements of absurdity. The third advertisement is different in tone than the others, but it captures something that I want to do with the story. The ad shows how their product (app) improves people's lives, which is a positive emotion that I want to invoke with my product. The fact that I am considering giving my product a companion phone app is the reason I searched for an ad of this kind.
In terms of differentiating mine from what I've seen before, I think the absurdity of my product will play a hand in that. Stylistically I want the ad to feel cinematic, with lots of dramatic flourishes and use of colour.

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Don't Fight - Microsoft New Commercial Mocks Apple And Samsung

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This week we are focusing on colour, branding and target audiences. I have decided to create three audience profiles to nail down the type of person I want to target with my ad.

Consumer #1:
Name: Jimmy
Age: 16
Occupation: High School Student
Interests: Geek culture, superhero movies. Hanging out with friends, watching Netflix.
Use of Product: In a world full of trolls who want to ruin other people's fun, Jimmy is always at risk of getting his favourite movies ruined for him.

Consumer #2:
Name: Frank
Age: 31
Occupation: Film/TV Critic
Interests: Writing, analysing media content, sports.
Use of Product: Constantly surrounded by journalists who see every film early, Frank needs to avoid plot details to keep his reviews as objective as possible, and his viewing experience pure.

Consumer #3:
Name: Chuck
Occupation: University Student
Interests: Seeing movies, drawing, listening to music, studying.
Use of Product: Uni lecturers often talk about media content at will with little regard for spoiler details for things that not everyone may have seen. As an avid film fan this product will help Chuck in those unavoidable situations.

All of the research that I have done for this promo have led me to really think about the inherent ridiculousness of my idea. This has made me consider the tone and emotion that I will use. For the ad to work, I want to incorporate an ironic and humorous tone. To have an over-dramatic nature that somewhat winks at the camera. I believe that playing it straight will result in a lame advertisement for a very niche product. Because this is a product specifically geared toward pop culture fans, I will need to use a style that will specifically resonate with this group.

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Musetescu, A & Chira, R 2015, ‘HOW TO CREATE A STRONG BRAND’, Knowledge Horizons. Economics, vol. 7, no. 2, pp. 119–122.

The article focuses on some of the key things that go into creating a brand that customers will remember, support and associate with your product. One key factor is getting customers emotionally invested in the product and this comes in the form of predictability, dependability and creating a sense of trust. This is how brand loyalty is created.

This article is hit or miss in terms of relevance, but it was an interesting read and has some important information. While my other references will inform how I create the video, this source gives some insights into creating a compelling product and a brand for it to be represented by. This will help for designing the actual look of the product and logo.

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Knossenburg, YL, Nogueira, R & Chimenti, P 2016, ‘Contagious content: viral video ads identification of content characteristics that help online video advertisements go viral’, REMark. Revista Brasileira de Marketing, vol. 15, no. 4, pp. 448–458.

The rise of new technologies means we are living in a completely different era for advertising than we did ten years ago. Because of the wide array of content, consumers have more power than ever to pick and choose what they are seeing. Because of these, marketers need to be more strategic than ever to ensure their content is seen by as many people as possible. This source details a study that was undertaken to find out what certain characteristics distinguish a successful ad from an unsuccessful ad. The key findings stated that engagement and surprise were the two things most likely to make a video to go viral.

This source is helpful because it details the current media landscape and how advertising is received today. If the study is anything to go by, I need to find a way to capture my audience’s attention and retain it the whole way through.

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Nikolinakou, A & King, KW 2018, ‘Viral video ads: Emotional triggers and social media virality’, Psychology & Marketing, vol. 35, no. 10, pp. 715–726.

This article talks about advertising, and how a positive emotional response is more likely to make consumers respond to the advertisement and the calls to action. It outlines a study that was undertaken using several millennial participants, to test the effects of awe and affection in viral video ads. The study found that ads that provoke these emotions give people a cognitive response, making them feel altruistic. This results in a higher likelihood of sharing the video. The results may differ between advertising products and causes though. Because of the nature of the study, it was not easy to gauge how likely participants are to buy the product based on the emotion in the ad.

This source will be useful for my promo because it gives me a lot to think about in terms of tone. Because I am advertising a product, I will need to do some more thinking about branding. Still, being a 30 second video advertisement a lot of the rules discussed in this source apply, and by invoking positive emotions in the viewer I will be able to give them a better experience, and the cognitive reaction of spreading the advertisement around, which will in turn grow the product.

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This week we worked on creating mind maps to flesh out our idea, and more specifically the message we want to send with our advertisement. This proved to be helpful because, while I did have an idea, it was really not developed at all. Forcing myself to to branch out and talk about every single aspect of the product/message has definitely given me some ideas for what direction to take my advertisement. Considering I'm yet to do much research, this will help to give me some specific avenues to look down.

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This week we were given a crash course in using html to design a website. This is something I've never done before, which admittedly made me a little nervous. After the lecture though, I felt very confident. It was all quite easy to understand and I've got all the terminology noted down to refer to. The tutorial was a good opportunity to put this into practice, and I didn't have too much trouble getting started on my website.

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I have been struggling to nail down a specific idea to focus on for this assignment, let alone a target audience and research examples.
The idea that I am thinking of rolling with is #37, the Spoiler-Avoider. This is a device that would make for a funny advertisement, but would still hook people in because it's actually kind of useful in certain situations. The target audience for this product would be avid fans of media such as TV and film, and it would be applicable in university classes and social situations.

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60. Pong for the PS4 and it's $80
61. Raspberry flavoured pepper-spray
62. Salt spray
63. A butane torch that looks like a fire extinguisher
64. Baby's First Flamethrower
65. Hydrophobic bath towel
66. Biodegradable raincoat/umbrella
67. A sword that has an umbrella inside it
68. Bikes with square wheels (for all those kids who love Minecraft)
69. UV protective monocles
70. Government Mandated Fight Club
71. No-sided tape
72. Three-sided tape
73. Doctor-repellant (literally just an Apple)
74. Tandem Bike for Siamese Twins
75. Wheel-less Bikes
76. Swiss-Army Prosthetic Limbs
77. Exercise Couch

78. Toilet Paper but it's sandpaper

79. Half ply toilet paper
80. Headache-inducing panadol for when you wanna chuck a sickie
81. Bug Attraction Spray
82. A Fortnite sequel called Three Weeks
83. V-Bucks - the latest crypo currency craze
84. A breathyliser for you iPhone that prevents you from sending drunk texts
85. Citation Needed - a person/machine that fact-checks random conversations

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40. Inflatable Dart Board
41. Shelfess Cabinet
42. Speedbumps on wheelchair ramps
43. Speakers with a tiny man inside who just yells things
44. A 1MB hard drive
45. Ice-cream scoop but for meatballs
46. Privilege Checker - Someone who reminds you to check your privilege when you say anything pompous
47. A Syrian Refugee who tells you a personal story every time you complain about a first-world problem
48. A 5" TV
49. A dubstep toaster that drops the beat when your toast is ready
50. A smart water bottle that screams in agony every time you do drink from it
51. A fitbit that just makes fat jokes
52. Garlic flavoured breath mints
53. Power-saving ceilling fan (hand-powered)
54. Heelies for dogs
55. Heelie gloves
56. Banana Peeler
57.  A drum kit that's entirely symbols
58. A Solitaire-only PC
59. A Giant Polaroid camera that only prints in A3

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20. A bottomless box
21. Instant comeback generator
22. A get out of jail free card
23. A get out of detention free card for students
24. A human schedule who punches you in the face when you forget to do something
25. A human alarm clock
26. Someone who gives you positive comments when you need them
27. Legless chairs
28. Viking Burial Service
29. Two-wheeled unicycle
30. One-wheeled bicycle
31. Vampire blood fruit drink
32. Sparkling water that actually sparkles (it has glitter in it, probably toxic)
33. An eyePad (literally just a pad to put over your eye)
34. A Toyoda (not a car, just a doll of Yoda from Star Wars)
35. An ugly person to follow you so you look more attractive
36. A Dad joke machine
37. An earpiece that releases a high-pitched squeal at the push of a button to avoid incoming spoilers (Spoiler-Avoider)

38. The Injury Faker - a false X-ray generator that helps you get out of physical activity.
39. A bottomless box that literally just doesn't have a bottom and everything falls out

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Had a lot of fun coming up with my 80 ideas, and I ran out of serious ideas pretty quickly. Toward the end it just became a game of coming up with the most ridiculous fake products I could, and I think there are a lot there that could make for funny and creative advertisements. I started out with useful products and toward the end gravitated more towards ironic/unhelpful inventions.

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1. Ad for friend's cover band

2. Trailer for my short film
3. Ad for my YouTube Channel
4. Ad for my Podcast
5. Promo for 5YYY radio (whyalla)
6. Don't do drugs ad
7. Don't drink and drive ad
8. Mental Illness PSA
9. Ad for a charity
10. Find-a-friend service for lonely people
11. Unicycle training ad (w/ Cameron)
12. In-ear translator to avoid social interactions (called the Language Barrier)
13. A guy who follows you around with a guitar if you ever need to say anything dramatic
14. A short person who follows you around to make you look taller.
15. An electronic bowl that's always cold (for any ice-cream related emergency
16. Hologram Alibi
17. Personal Narrator
18. Fake hand for facepalming when someone says something stupid
19. Tinder for platonic friendships

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As someone who often struggles with creativity and ideas, this course looks like it's going to be a great way to get those juices flowing. I am excited about the prospect of creating a promo video, although coming up with ideas and executing them well is rather daunting. I'm currently wrestling with a few different angles.
A promo for a real organisation
A promo for one of my own creative works
A commercial for a fake product or service
A commercial for a terrible fake product or service.