# data[].attributes.body
A group of people assembled to participate in a discussion about a product before it is launched, or to provide feedback on a political campaign,

# data[].attributes.body
Demographics include a persons gender?
race (ethnicity)
Age (date of birth)
Household income
Home ownership (length of residence, home size, mortgage)
disabilities.
Demographics is a way media catorgorizes certain audiences.

# data[].attributes.body
Surveys can be handed out outside of shopping areas.
Surveys can be distributed through social media such as Youtube can advertise surveys before the start of a video.

# data[].attributes.body
A way of viewing people on the basis of their attitudes, needs, wants, beliefs and demographics.

# data[].attributes.body
People who are forward thinking and Confident.

They prefer the finer things in life.

People who will buy the latest’s technology.

# data[].attributes.body
These people are motivated by achievement and don’t take risks

stick to what they know .

Tend to favour established products.

Politically conservative.

# data[].attributes.body
People who are mature

Responsible, well educated and

professional

People who are kept informed about what’s going on in the world.

Will have a high income.

# data[].attributes.body
These people have a moderate income

Usually Conservative.

Their lives are Predictable.

They lives are centred on Family, Church community and the nation

# data[].attributes.body
They have values very similar to achievers but are

Lower on economic scale.

Style is extremely important to them as they strive

To emulate people, they admire.

# data[].attributes.body
They are Youthful and constantly on the go.

They are avid consumers.

spending heavily on clothing, fast foods, music and new gadgets

# data[].attributes.body
Practical people

These people rely on self-sufficiency and home comforts.

They love physical activities

Have little interest in the broader worlds

# data[].attributes.body
How things are bought and consumed. Psychographics helps a  marketer understand what there audiences  interests and hobbies are so they can see what the greater

# data[].attributes.body
Low income, Retired or unemployed

# data[].attributes.headline
What things could to appeal to men in this Trailer?

# data[].attributes.subject
What things could to appeal to men in this Trailer?

# data[].attributes.body
Things that can appeal to men in this trailer is Comedy, Violence and action Superhero’s

Dirty jokes/Sarcasm. fighting scenes

Vanessa the girlfriend because of her being a attractive women.

# data[].attributes.headline
What things could appeal to women in this Trailer?

# data[].attributes.subject
What things could appeal to women in this Trailer?

# data[].attributes.body
Things that will appeal to a female in the trailer is the female Superhero included in the film (Negasonic).

Romance Scenes. Comedy

Ryan Reynolds

# data[].attributes.headline
Would this Trailer appeal to Gay/Straight audience why?

# data[].attributes.subject
Would this Trailer appeal to Gay/Straight audience why?

# data[].attributes.body
Gay people could find the main actor Ryan Reynolds attractive

Straight guy could find Morena Baccarin attractive

Negasonic character will appeal to a gay audience.

# data[].attributes.headline
What Geographic location might this trailer be released in?

# data[].attributes.subject
What Geographic location might this trailer be released in?

# data[].attributes.body
English speaking countries America, England etc…

# data[].attributes.headline
What age group is this trailer aimed at?

# data[].attributes.subject
What age group is this trailer aimed at?

# data[].attributes.body
People aged 15 and over

# data[].attributes.headline
What ethnicity would the trailer be aimed at?

# data[].attributes.subject
What ethnicity would the trailer be aimed at?

# data[].attributes.body
Both Male and Female Genders this film would appeal to.

But primarily Males

White audience, Mostly white actors

# data[].attributes.headline
What kind of interests, Would the people who this trailer is aimed at, have?

# data[].attributes.subject
What kind of interests, Would the people who this trailer is aimed at, have?

# data[].attributes.body
VALS: Experiences, Strivers

# data[].attributes.body
The theory is an active audience theory which sees the audience as being actively engaged in the interpretation of media texts, rather than passive consumers. The idea is that individuals interpret texts in different ways.

# data[].attributes.headline
What is a preferred reading of Deadpool?

# data[].attributes.subject
What is a preferred reading of Deadpool?

# data[].attributes.body
A preferred reading is when the audience totally agree with the way the film makers and Director interpret the film. For example in Dead-pool as a preferred reading would consist of them finding Dead-pool funny, Wanting Dead-pool to recover from his Cancer and to defeat Ajax in the final Battle over his girlfriend.

# data[].attributes.headline
What is a negotiated reading of Deadpool

# data[].attributes.subject
What is a negotiated reading of Deadpool

# data[].attributes.body
A negotiated reading is when the audience have mixed feeling towards the Directors intentions. For example in Dead-pool he may find the antagonist Ajax to be funny and cool as Dead-pool.

# data[].attributes.headline
What is a oppositional reading of Deadpool ?

# data[].attributes.subject
What is a oppositional reading of Deadpool ?

# data[].attributes.body
An oppositional reading is where the audience completely disregard and reject the intentions of the Director.For example an oppositional reading in Dead-pool would be that they find Dead-pools Jokes to be not funny and dislike his character.

# data[].attributes.body
Blundler and Katz came up with the theory on how audiences watch,read,listen to media products.

# data[].attributes.headline
What 4 different ways did they say audiences can respond to media?

# data[].attributes.subject
What 4 different ways did they say audiences can respond to media?

# data[].attributes.body
Diversion
Identification
Surveillance
Social interaction

# data[].attributes.body
Diversion is how audiences can escape from your everyday life. In Dead-pool you can get distracted by the verity of music and the action, guns and violence involved. People could also find Vanessa as a distraction from day to day life.
Diversion can be seen as a way to pass time and to fur-fill our lust and desire.

# data[].attributes.body
Identification is how the audience identify with the characters in the film, there personal values and model behaviour. In the film Dead-pool the audience can identify with the illness Wade Wilson is diagnosed with cancer.
The audience can also identify with Dead-pools love for Vanessa and how this is affected when the disease takes over.

# data[].attributes.body
The film can be talked about on different social medias so people can give out there thoughts and feelings on what they've watched.

# data[].attributes.body
Surveillance is gaining information, finding out about events going on in the world. In Dead-pool trailer you will receive information on where you can buy and watch the film with websites and release dates.

# data[].attributes.body
Small Brand/ Audience

# data[].attributes.body
Niche defines the product features aimed at satisfying specific market needs, as well as price range, production quality and the demographics that it is intended to target.

# data[].attributes.headline
MainStream L01               Global World wide audience

# data[].attributes.subject
MainStream L01               Global World wide audience

# data[].attributes.body
If film is mainstream it will have a big budget  and be able to be shot in any chosen location or set because they are sorted financially.

# data[].attributes.body
Throughout the clip there a different verity of themes shown  the main theme demonstrated in the clip is violence, as Dead-pool is trying to save his loved one he is face with fighting all of Ajax's goons.
Another theme shown is comedy although he is in a serious situation in one of his confrontations to one of the guards they talk to each-other about tgi Fridays.

# data[].attributes.body
Iconography is an important aspect of genre. We expect to see certain objects on screen when we see a particular genre, for example in a horror film we expect to see haunted houses, old dolls, and death.

# data[].attributes.body
Dead pool being dressed in a red suit represent blood and death which his character does involve himself with a-lot.The guards are all dresses in black this colour brings seriousness, power to the scene.

# data[].attributes.body
The character Angel Dust has a positive representation of women because she is shown as strong and powerful who can take on anybody.
Mega sonic Warhead is another positive representation of women she isn't the conventional woman as she had short hair and wasn't sexualised. She also could take on groups of men by using her super powers.

# data[].attributes.body
Vanessa had to rely on Wade Wilson to save her she couldn't defend herself.
The character Vanessa is sexualised she wears make up with short dresses to look appealing towards men.

# data[].attributes.body
A narrative that is arranged from beginning middle and end.

# data[].attributes.body
This is where the narrative is rearranged and isn't just a clear beginning, middle and end.Non linear films often include flashbacks as-well as the they tell different parts of the story first.

# data[].attributes.body
Dead-pool is a non linear film, in the opening scene we see Dead-pool on a highway. But this skips what happend before from him having cancer and transforming from Wade Wilson to Dead-Pool.

# data[].attributes.body
He came up with the idea that in a story every story similar character exist in each story

Character is usually sent on a quest to seek something of financial or spiritual gain.
Hero - Usually good and admirable carries the event of the story. Will be victimised and face adversity. Dead-pool fits in this category as he plays as the hero and is the character that faces adversity and meets the criteria.

Villain -Complete opposite of hero

no empathy for anyone or anything

At the end of the story the villain is usually taught a lesson or is defeated by good. Ajax has no empathy for his foes and showed no remorse.
Princesss
The hero’s reward, the object of the   villain’s schemes.(Vanessa)
Helper
Aid the hero on his quest or give advice.(Negasonic war head)(Weasel)(Colossus)
Donor
Provide an object with some sort of magical power which will help somebody.(Ajax)Although Ajax did his good deed for his own need he did save Wade Wilsons life who was suffering from Cancer.
The farther
Rewards the hero in some way

the princess hand in marriage

referred to as the king.(Colossus) Colossus can be seen as a farther figure when he invites Deadpool to be a member of the x men and
Dispatcher
Sends the character off on a mission and Invites the hero off on a fight.(The taxi Driver) He drives Dead-pool to his mission.
False hero
Starts good turns bad/

betrayer. Ajax at first seems to helping Dead pool by curing him from cancer but it isn't what it seems. Ajax is more of a self centred and evil character.

# data[].attributes.body
Stock characters are ones who represent specific stereotypes. These characters are types and not individuals. Stock characters are based on clichés, for example a dumb blonde or a mean step mother.

# data[].attributes.body
Questioning the narrative, this is questions the audience will ask about the film