# data[].attributes.body
McDonald's mission statement 2013. “McDonald's brand mission is to be our customers' favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion.

# data[].attributes.body
Kelloggs has a sponsorship deal with the U.S. Olympic committee, this is intune with Kelloggs' idea of healthy eating and lifestyle. They will be sponsoring the 2020 and 2018 Olympic and Paralympic games.

# data[].attributes.attachment_link.title
McDonald's UK Christmas 2018 TV Advert #ReindeerReady

# data[].attributes.body
Kelloggs has arranged endorsements by numerous celebrities for their new Recharge Bar, which is like a bowl of cereals and milk in the form of a bar. This assists with the launch of a new product as it puts it into the mind of anyone who sees the campaign.

# data[].attributes.body
To refresh the world in mind, body and spirit

To inspire moments of optimism and happiness through our brands and actions

To create value and make a difference.

# data[].attributes.body
The Kelloggs logo has gone through occasional minor changes, yet it has stayed mostly consistent in terms of color and the overall design. Originally, William Keith Kellogg signed each package personally. In the course of time, the company developed a logo resembling his signature. It was first used in 1907 and featured a red script against the white background. It was standardized in the late 1910s. The insignia was slightly modified in the 1970s.The current emblem, which was developed by Interbrand in 2014, may seem almost identical to the previous one, except for the shade of red. However, there has been more than just a shift in the color palette. If you overlay the two versions, you will notice that the shape of the letters is different. The only character that has stayed almost the same is “K”, while all the other letters have grown a bit smaller. The typeface featured in the Kelloggs logo is close, but not identical to the Lavanderia font. Also, the company uses a custom font called Kellogg’s Sans. The logo has been built around the red-and-white color scheme since 1907, but it has not always been the same shade of red.

# data[].attributes.body
BET Network

During the summer of 2009, Coca-Cola partnered with one of Black Entertainment Television's (BET) most popular properties -- 106 & Park -- to bring the program to life.
---------------------------------------------------------
When it comes to American Idol® sponsors, Coca-Cola has been there from the beginning. As an official sponsor for all ten seasons of the number one-rated television phenomenon now airing Wednesdays and Thursdays on FOX, we are proud to be a part of this amazing celebration of talent.
---------------------------------------------------------
The Coca-Cola Company is proud to be the longest continuous corporate partner of the Olympic Games.
---------------------------------------------------------

# data[].attributes.body
Nike Inc.’s official mission statement is “to bring inspiration and innovation to every athlete in the world.” The company furthers that everybody is an athlete, based on Nike founder.

# data[].attributes.body
Nike sponsors a significant number of professional athletes, Olympic athletes, collegiate and professional teams examples include Michael Jordan and Tiger Woods. Nike also sponsor sporting events and professional teams.

# data[].attributes.attachment_link.description
Coca-Cola 1978 Coca-Cola NASCAR Coca-Cola TV Ad 1983 Coca-Cola Cherry The Coca-Cola Company Coca-Cola Factory Coca-Cola and Mentos Drink Coca-Cola Coca-Cola Bottle Coca-Cola Train Coca-Cola Zero Coca-Cola Logo Coca-Cola Song Coca-Cola Polar Bear History of Coca-Cola Video Coca-Cola Machine Coca-Cola Commercial Coca-Cola Freestyle Coca-Cola Truck

# data[].attributes.body
Their mission statement is to encourage nutrition and healthy eating, to enrich and delight the world through food.

# data[].attributes.body
https://www.youtube.com/watch?v=yIIybYqwrgg

# data[].attributes.body
Nike use TV ads, they use athletes to endorse their products via starring in the commercial, wearing the product or directly stating they like the product.

# data[].attributes.body
In 1914, Kellogg company created Waxtite wrappers, a new concept in packaging technology and put nutrition information on the boxes.

Kelloggs are 106 years old and started as a small, green box and only had toasted corn flakes.

# data[].attributes.body
Kellogg's strapline is "the trouble is they taste too good" which implies they both taste great and are very moreish, this combined with them being healthy means it is good for children

# data[].attributes.body
Their packaging's main target is to achieve simplicity, sustainability and ease of use with their packaging, they do this by using bio-degradable materials for their packaging

# data[].attributes.body
Being a product sold in stores rather than having their own shops, a large portion of their livery is on their vans. These feature its tagline, logo and company name. This increases company awareness when you see, moreover the colours are made to encourage hunger and thus a want for the products.

# data[].attributes.body
A strapline usually accompanies your company name and logo. a strapline should sum up your brand with a few words. Nikes strapline is "Just do it"

# data[].attributes.body
coca colas packaging statement.