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The spam is irrelevant or unsolicited messages sent over the Internet, typically to a large number of users, for the purposes of advertising, phishing, spreading malware, etc.

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Spreading beyond the centrally managed social networking platforms, user-generated content increasingly appears on business, government, and nonprofit websites worldwide. Fake accounts and comments planted by computers programmed to issue social spam can infiltrate these websites.

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In the late 19th Century Western Union allowed telegraphic messages on its network to be sent to multiple destinations. The first recorded instance of a mass unsolicited commercial telegram is from May 1864, when some British politicians received an unsolicited telegram advertising a dentist.

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The difficulty with stopping spam is that the economics of it are so compelling. While most would agree that spamming is unethical, the cost of delivering a message via spam is next to nothing. If even a tiny percentage of targets respond, a spam campaign can be successful economically.