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This campaign was held in 2017 with a $1,000 reward for the best commercial concept.

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This campaign was held in 2017 with a $1,000 reward for the best commercial concept.

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The goal of this project is to develop an emotionally resonant and powerful Concept that will help clearly establish PediaSure as the go-to solution for moms looking to help their child grow when their child is behind-the-curve in growth.

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“Do not get advice from food marketing,” Lemond said. “Get it from your health-care provider.”

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“Do not get advice from food marketing,” Lemond said. “Get it from your health-care provider.”

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PediaSure and two toddler milks spent about $16 million on Spanish-language TV ads. Lead researcher Jennifer Harris, of the University of Connecticut’s Rudd Center for Food Policy and Obesity said; "many products carried misleading messages like “brain-nourishing” -- which implies they have health benefits that are actually unproven."

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Moms; general market and Hispanic, with kids 2-6 years old. These are mothers who believe their child is falling behind in height and/or weight.

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"Dominick’s meals enter his abdomen directly through a connection called a G tube. Enteral feeding, as it’s termed, requires a liquid diet. For his first two years with the G tube, Laura said they fed him formula.

“PediaSure and stuff like that — and his bowels were all over the place,” she said. “He was still retching like he wanted to vomit. It just wasn't a good mix for him at all.”"

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It's not unusual to find a child that is a picky eater, but this is not innate it's learned and can be unlearned. Dependance on the sweet drink will just create poor eating habits fir the future.

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TV Spot - Pediasure - Picky Eaters - A Promise For Life

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Recall Issued For PediaSure, And Other Abbott Brand Products

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Recall Issued For PediaSure, And Other Abbott Brand Products

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This recall was issued due to customer complaints. The products being recalled include PediaSure, and Ensure due to a possible bacterial contamination.

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Is your child in the early stage of malnutrition?

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Is your child in the early stage of malnutrition?

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PediaSure a high-density supplemental drink for malnourished children. There was a treatment done during the initial 2 weeks of rehabilitation to see the affects of the product, and this was the outcome.

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Ensure has used language that would insinuate that the product will help you maintain your youth.

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"This episode comes to my mind every time I hear a patient tell me they were recommended Boost, Ensure, Glucerna, or one of the many popular meal replacement shakes and supplements." 

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"This episode comes to my mind every time I hear a patient tell me they were recommended Boost, Ensure, Glucerna, or one of the many popular meal replacement shakes and supplements." 

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Oftentimes, this leaves liquid meal replacement products as the go-to source for nutrition. As with most people, fast foods such as meal bars and drinks are not used as a supplement but rather the meal they will only eat. And whether sick or healthy, only having a supplement as a meal is not recommended.

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Bryan Crowley, the new CEO of Soylent, "all but downgraded the drink from the key to transcending the human need for food to PediaSure for millennials." "The notion that human beings should or even could thrive on a long-term Soylent diet seems foolhardy at best..."