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The use of instagram means that followers can access certain behind the scenes pictures and videos and also reminisce about old star wars films, this is a good way of interracting with the audience because they can follow the film making process in a way.

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Star wars has always used merchendise to help raise revenue and promotion for the film campaign. It is also a great way of interracting with their audience because the people who are a fan of the film can express this through wearing and buying merchendise. The film is also the product of a retail business in this sense because they are able to market their film in a way that they can produce a number of different products.

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They use a range of platforms on social media so they can connect with as many internet users as possible. Google+ is another form of social media which is useful for displaying information about the film

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Mark Hamill (Luke Skywalker), Carrie Fisher (Princess Leia), Anthony Daniels (C-3PO), and Peter Mayhew (Chewbacca) appeared at The Force Awakens panel with JJ Abrams during Star Wars Celebration Anaheim 2015, along with three new cast members for the upcoming Episode VII film. This is another way of increasing anticipation and excitement for the film, plus building awareness for the film as almost 2million people have seen this. There is likely to be huge amounts of press and media coverage for this film, but this is a good example.

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Original Star Wars stars, new Stormtroopers appear at Celebration Anaheim for The Force Awakens

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Visit http://www.InsideTheMagic.net for more Star Wars fun! Mark Hamill (Luke Skywalker), Carrie Fisher (Princess Leia), Anthony Daniels (C-3PO), and Peter Mayhew (Chewbacca) appeared at The Force Awakens panel with JJ Abrams during Star Wars Celebration Anaheim 2015, along with three new cast members for the upcoming Episode VII film.

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The website for star wars is very good, here their audience can access numerous star was related videos, interviews, events and even games. This is where someone who wants to know anything about star wars would go, there are constant news updates about the music, footage and production

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Star Wars: The Force Awakens Official Teaser #2

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Star wars uses twitter to interact and inform its audience, on this platform it can answer questions and show behind the scenes footage of the film. It can also share teasers and build a rapport with its audience

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From what I've seen the main advertising method has been through social media, there are a number of different methods that will be used to advertise the film such as trailers, posters, etc there will be more advertising available to a wider range of the public rather than just the internet users closer to the release date.

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There are a number of poster designs for this film, these posters will be seen closer to the release date in the form of a publicity blitz

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Star wars hosts numerous exhibitions in different countries to promote the film and get people in the mood for the upcoming film

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Star wars uses various social media sites such as twitter, facebook and instagram in order to connect with their audience, promote to the public and give out lots of information

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There are two teaser trailers to this film, the key message of the trailers is to enable to public to gain excitement and anticipation for the film that has been long awaited by many

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Star Wars: The Force Awakens Official Teaser Trailer #1 (2015) - J.J. Abrams Movie HD

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The main USP of this film is the fact that Star Wars is a very well known and legendary trilogy already, so the demand for the film will be extremely high in comparison to other films that will be coming out at a similar time. Star wars fans will want to see what the film looks like with all the new enhanced technology that can now be used in the film