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It is plausible that the music industry has been largely affected by social media sites such as Facebook, Twitter and the most famous for videos, YouTube. Youtube is biggest site dedicated to showing the latest music videos, and is the biggest source for audiences to access music videos. YouTube enables anyone to search for music videos of their own choice. Some artists are more concerned about their music videos, 'going viral', than receiving positive feedback from their fans. Many artists' careers have started from YouTube. Artists now see Youtube as the easiest way to gain views and become popular with in the music industry.

The vast majority of YouTube videos never translate into fame and fortune for the creators, there are certainly exceptions to that rule. For example, Justin Beiber's career started, when he posted videos of himself on line singing and showing his talent. Those videos convinced execs at Island Def Jam Recordings to sign Bieber to a huge deal. The internet has encouraged record labels to sign hopefuls who show potential talent and stardom.

Artist and Labels also use Youtube to promote a new music video. The process of sharing allows audiences who use other social media sites to access music video effectively through word and mouth. It is now possible to share a Youtube video onto social media sites such as Twitter and Facebook in order to promote themselves

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However, some audiences are able to download and stream illegally, by not paying any fees for the music video itself. This is called piracy. To conglomerate companies and record labels this is not so much as a threat, however to smaller more independent companies piracy is seen as a huge threat, as they do not require the budget to afford professional software's and other material in order to make their music video appear professional. Conglomerate companies have a wide target audience, where as independent companies have a small range of target audience.

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Smart phones have become increasingly popular with in contemporary society. Smart phones enable audiences to stream and download music videos from online app stores such as ITunes. Audiences can now buy music videos from their smart phones and watch them on demand when ever they please. This also affects the music industry economically, by boosting sales for the digital companies, record labels and the artists themselves. This significant rise in technology has changed the music industry, as artists are now encouraged to make more high budget professional videos to gain sales from online audiences. This can also alter the promoting process of the music video, as music videos and new releases are usually promoted online, on the iTunes store itself. Promoting artists and bands online benefits the music industry and record label as they will gain more supporters and rise financially. The music industry has now become a money making industry, focusing on selling a star image whilst also including product placement.

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Due to the development of television. Music videos are now more accessible and popular with in the contemporary audience. MTV is the most famous Music television programme, and its popularity has risen since it was born in 1997. The birth of the dedicated music channel, marked a watershed in the history of pop and a change in the relationship between posters, audiences and record companies.

It can be argued that, due to the development of MTV, this has created more popularity and more of a business for bands and artists. It is suggested that MTV may help to 'boost sales', for artists when they produce music videos. Music videos are now becoming more and more popular, and are ranked in the charts, such as MTV's Top 40.

In the early 80's there was crisis brewing in the music industry, due to the large amounts of people recording albums and tracks onto cassette, and not buying records. There was a big publicity campaign against taping, and MTV was introduced partly out a back lash by the music industry in an attempt to boost sales. However MTV's success and the ever growing reliance on music videos to make money, threatens the sort of talent that future audiences will experience. Record companies are less likely to support an artist or band if there is not any immediate success, due to the importance of chart music and videos. Music television has also implemented the need for a music video in order to boost sales for upcoming artists as television is the main way for the public to access music videos.