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After reading A Short Guide to Writing about Film (2 pages)...

How does the author define ideology in relation to film?
Overt and subtle?

List 1-2 examples of films where:
1. Ideology is presented in an overt or obvious way - 1 example

2. Ideology is presented in a subtle way - 1 example

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After reading A Short Guide to Writing about Film (2 pages).

There are six main ideological approaches in film criticism listed by the author.

Select 2 approaches mentioned in the reading.
Describe these approaches.

For each approach, select one film example that might correspond or be related to this approach.

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After reading A Short Guide to Writing about Film (2 pages).

How does the author suggest we approach talking about ideology in film?

Describe one film that you’ve seen, where you learned, later on (maybe after reading articles about it, or discussing it with friends) that it had certain ideological messages that you weren’t initially aware of.

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After reading the article from Practices of Looking (1 page)

How does the author define ideology?

The author states: "Film and television are media through which we see reinforced ideological constructions".

How does this statement connect with the goal of the film 'Disclosure'?

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After reading the article from Practices of Looking (1 page)

Describe 3 ads (in a magazine, on tv or online) that you have seen recently.

What were the ideological messages of these ads?

Were they obvious or hidden?

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List Group member names. Select 1 or 2 people from the group to read out the answer to the class.

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List Group member names. Select 1 or 2 people from the group to read out the answer to the class.

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List Group member names. Select 1 or 2 people from the group to read out the answer to the class.

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List Group member names. Select 1 or 2 people from the group to read out the answer to the class.

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List Group member names. Select 1 or 2 people from the group to read out the answer to the class.

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List Group member names. Select 1 or 2 people from the group to read out the answer to the class.

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List Group member names. Select 1 or 2 people from the group to read out the answer to the class.

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List Group member names. Select 1 or 2 people from the group to read out the answer to the class.

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List Group member names. Select 1 or 2 people from the group to read out the answer to the class.

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List Group member names. Select 1 or 2 people from the group to read out the answer to the class.

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Ruba
Christarn
Ethan
Raj
Raquel
Spencer

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The author said that often ideologies will be subtly presented in films. The author states that we shouldn't take the creator's word for it when they say they did not place any ideologies in their work.

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This shows how films analyze the social and economic power that is distributed in society.

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Rase studies concentrate on the representation and depiction of POC characters in film.

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Alejandro

Julia

Raghav

Ryan

Sam

Shivanna

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The author defines ideology as the broad yet indispensable, system of beliefs and shared set of values through which individuals live out their varied and complicated relations to a range of social structures.

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Ethan Lee
Namiet
Meghan
Jamie
Isabella
Ana Lucia

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Ariana
Dylan
Joel
Noah
Tobias
Samantha

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The statement by the author relates to the film "Disclosure", whose goal is to allow trans people to properly convey their ideology and reflect on how it has been misrepresented in the past by people who didn't share the same ideology and made no effort to understand it, but rather attempted to ridicule it

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This is a youtube ad to promote Skip the Dishes. In the ad Katy Perry is singing a song, which they call Did Somebody Say. She wears lots of extravagant outfits and lives in this extravagant house. It is almost like this elaborate dream, where the food delivered by Skip the Dishes is the main event.
This ad is mostly propaganda, and the ideology behind it is that they have chosen this famous female singer, that people trust, to represent their company. This automatically brings on most of the Katy Perry fanbase, as this directly targets them. They dress her nicely and doll like, which can in turn represent some typical gender stereotypes.
The ideology was more obvious with the outfits, however more hidden when just listening to the lyrics

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Emma Dias, Ryan Maclean, Thomas Asamson, Darius, Zachary Westover, Jaya

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Class Studies- The Pursuit of Happiness- Underlying capitalist ideology that if someone works
hard enough they can succeed. Will Smith's character goes from living in poverty to working
on Wallstreet simply by working hard. Ignores other conditions that challenge this ideology
such as discrimination, access to opportunity etc.

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This ad begins with Will Ferrel commenting on Norway selling more electric vehicles than America. Ferrel then drives his GM SUV to recruit his friends on a mission to Norway. He drives his GM vehicle great lengths and it lasts him the whole way. He finally end sup in what he believes in Norway and his friends less-reliable car are in Finland. This ads ideology was to use famous actors to convey their message. People trust and believe celebrities, they want to have what they have. Ferrel is also trying to promote moving to electric cars rather than gas vehicles.

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Will Ferrell Super Bowl Ad - General Motors [2021]

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Snickers Commercial

- Everybody has heard of the catchphrase "you're not you when your hungry"

Someone eats a Snickers and they chill out

- Manipulates the viewer into believing that eating a snickers can solve your everyday problems

- These commercials often include celebrities to captivate a wider audience

- The message is extremely obvious and is usually the entire premise of their advertisement

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Snickers Commercial - Football - You are not you when you are hungry

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In Hairspray, the POC (African American) characters are treated like they are beneath the (Caucasian) producers of the dance show they are on. They are usually depicted as low lives, second class, and more sexual then the proper Caucasian  characters. During a scene you can see how a rope sepreates both races during the open dance in the (inside world) dance show.

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Avoid limiting the criticism to the content of the movie and instead expand on the characters and the plot and the ideology's that they carry
Pinpoint the message that the film is trying to communicate and try and extract the values that they are portraying

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1.
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5. Post colonial studies: many marginalised groups and former colonies tend to be misrepresented in the media and tend to be very stereotypical (I.E Apu in Simpsons)
6. Queer theory: films tend to portray "normal" relationships and are mainly focused on heterosexual values (I.E Snow white)