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1.  Company History and Background

2. Target Customer

Milo does not really have a specific target age group (various age groups are targeted)

Milo is a family drink, therefore it targeted towards families especially big families

3.  Products

Nestlé Product

World’s leading chocolate malt beverage

Provides essential vitamins and minerals

Can be prepared with hot water or hot or cold milk

4.  Competitors
- Milo had so many competitors such as Vico , Horlicks and Ovaltine . It is because they also a malted drink and these product also are well known in Malaysia.

- in restaurant they also replace milo by using vico because of vico is more cheaper than milo product and the taste is quite same .

- the other brand of malted product are way more cheaper than milo product.

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Bi Ying, Nicole , Kaijin , Rachel , Daniel

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Bi Ying, Nicole , Kaijin , Rachel , Daniel

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Dettol Antibacterial Original Liquid Hand wash

1. Company history and background of the brand

A brand of cleaning supplies and disinfectant and antiseptic

Launched over 80 years by the British company Reckitt. It was introduced worldwide except in the United Status.

Tagline : “ Keep the memories, but not the bacteria”

Dettol Antibacterial Original Liquid Hand Wash selling point: kills 99.9% of germs.

Product categories of dettol ：body washes, bar soaps,liquid hand wash, hand sanitizers, wipes, multi action cleaners, laundry sanitiser, trigger sprays, disinfecting sprays, antiseptic germicide liquid.

2. Target customers

1. Demographic

- worldwide ( except the united states)

- can be housewives

1. Psychographic

- Values their body health & lifestyle

- Hygiene seeking customers who are always spending their time outdoors

3. Product

Kills 99.9% of germs including E.coli and flu virus

pH-balanced liquid hand wash

Original Pine Fragrance Hand Wash

Anti-Bacterial

Antiseptic

4. Competitors: Lifebuoy

Lifebuoy: approximately RM0.0345 per ml, Dettol (cheaper): approximately RM 0.02752 per ml

Lifebuoy:Effectively fight infection-causing bacteria and viruses as well as kills 99.99% germs in 10 secs , Dettol:Kills 99.9% of germs including E.coli and flu virus

Lifebuoy: king of rural market, Dettol: big market share in the urban market

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1. - 100PLUS was launched in Malaysia in 1983. Ahead of its time with its Sports & Active Lifestyle positioning then, success did not come easily for the new brand. However, the management of the company behind the brand believed in the potential of the product and persevered.

2.- Athletes and Children and Health Conscious People and Energetic Customers

3. -Boost Energy
- Provide High Electrolytes
- Helps To Stay Active
-Help people to reduce illness

4. -Revive and Mountain dew because they share the same feature that can boost energy.