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Quantitative research is exact statistical numerical data, and typically refers to something's quantity. On the other hand, qualitative refers to something's quality and is typically separated in categories

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Quantitative research is exact statistical numerical data, and typically refers to something's quantity. On the other hand, qualitative refers to something's quality and is typically separated in categories

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All organizations carry out market research. They can do this in a variety of ways such as gathering both qualitative and quantitative data

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Qualitive data is usually given in words, while quantitive data is given in numerical values

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Qualitative: measuring by "Quality"
Quantitative: Measuring by numbers

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Market research is necessary for businesses as they need to know how their customers are responding to the products they are creating. Further development and updates on products require market research in many cases.

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The research may be out of date and the market may have changed, meaning that the information may be invalid for the company.

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Survey is the form of a questionnaire.
Interview is when an interviewer asks questions to a group of people face to face.
Focus group is when a business selects a group of people to obtain information?
Observation is information gained by observing customers

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The research could be skewed or biased in some way. Potentially less accurate than primary research carried out by the company.

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Most organizations/businesses carry out market research, they do it in all kinds of ways like surveys, having someone do the numbers and try to find what wrong or is going well

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Media articles may be biased to do sponserships and favoring popular businesses to follow the trend.

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This research could be biased heavily, as often times, media publications focus more on negative aspects of products and/or businesses because of the views and clicks it generates.

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All company does their market research because it is a very important piece to earn more benefits. For example, they compare with their competitors and target customer.

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Ethical considerations may include:
- Anonymity
- Transparency
- Brief the research participants about your intentions
- Similar to psychology right to withdraw?
Data collection if the data is kept and used to specifically target that person later on