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Unique features

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7.	Describe the unique features of e-commerce, digital markets, and digital goods. 

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7.	Describe the unique features of e-commerce, digital markets, and digital goods. 

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What are the unique features of e-commerce, digital markets, and digital goods?
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1) Online banking - check account balances, do transfers, pay bills

2) Growing mobile advertising market

3) Smartphones and tablets are now portable entertainment platforms

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Digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital goods is a general term that is used to describe any goods that are stored, delivered and used in its electronic format. Digital goods are shipped electronically to the consumer through e-mail or download from the Internet, so they are goods that can be delivered over a digital network and including music, video, software, newspapers, magazines, and books.
Digital markets provide many opportunities to sell directly to the consumer, by passing in term diaries, such as distributors or retail outlets. Other features include layer gratification, price discrimination, market segmentation, switching costs, and network effects.

Once a digital product has been produced, the cost of delivering that product digitally is extremely low

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1. Ubiquity
- It is available everywhere at all times
2. Global Reach
- national audience
3. Universal Standards
- Shared to all nations around the world -> enables computer to link any other computer regardless of any technology platforms
4. Richness (complexity and content of message)
- Provides personal, face-to-face services using visual cues when making sales
5. Interactivity
- Allows an online merchant to engage a consumer in ways similar to face-to-face experience on a global scale
6. Information Density
- Makes prices and costs more transparent
7. Personalization/Customization
- allows merchants to adjust marketing messages towards target groups
8. Social Technology: User Content Generation and Social Networking
e-commerce technoligies have evolved to be more interactive by allowing users to create and share with not only their personal friends, but a larger worldwide community. Gives users the ability to create new social networks and strengthen existing ones.

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1) Social Networking (Community providers)
2)Online Retail (Amazon, Walmart.com, etc.)
3)Service Provider (Google docs, google sites, gmail)
4) Content Providers (iTunes, Globe and Mail)

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1) Wireless internet connections ex. (Wi-Fi, WiMax, 3G/4G, smart phones)

2) Cloud computing (software as a service, web 2.0 software)

3) More powerful mobile devices support music, web surfing, entertainment, e-commerce

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Name and Describe  three technology trends shaping e-commerce today.

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Name and Describe  three technology trends shaping e-commerce today.

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(Kareem,  Luke, Aziz)

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List
and describe the eight unique features of e-commerce.

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List
and describe the eight unique features of e-commerce.

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(Geraldine, Mitch, Ethan)

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Name
and describe four business trends   

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Name
and describe four business trends   

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(Catherine, Laura, Kyle)

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Define
a digital market and digital goods and describe their distinguishing features.

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Define
a digital market and digital goods and describe their distinguishing features.

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(Samira, Ysur, Bushra)