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Title: Creativity in Creative Dance for Recreation.  

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 Asst. Prof. Dr. Sumonratree Nimnatipun Department of Recreation, Faculty of Physical Education, Srinakharinwirot University, Thailand

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 Asst. Prof. Dr. Sumonratree Nimnatipun Department of Recreation, Faculty of Physical Education, Srinakharinwirot University, Thailand

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Abstract:

This paper aim to present creativity is the ability to innovate and continued from practice and develop processes in creative thinking skills. And is the important factor in promoting progress at the national, corporate level, educational institution and on the individual level. Dance activities as a type of recreational activities of physical movement that is related to the brain cells, nervous system and as a tool to identify the cultural identity of that society. Creative Dance can help a person develop creativity, thinking process, imagination, aesthetics and learning. As well as developing physical, emotional, social and emotional relief to relieve tension.

Keywords: Creative, Creative Dance, Recreation
e-mail: sumonratree@g.swu.ac.th, Tel. +66 922692698

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Title : Service innovation of Eco-Friendly Hotel in Thailand

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Title : Service innovation of Eco-Friendly Hotel in Thailand

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Dr.Monsirada Thongkerd RMUTTO
This Academic Article on Service Innovation of Eco-Friendly Hotel in Thailand. There are studies, Theories and Concepts of Environmental Management Policies related to Services. Comprehensive environmentally friendly service, Hotel design must consider energy saving, Systematic conservation of resources and Waste Management Involvement with communities and local authorities, Public and Private sector agencies in society, culture, and economics. Can be used appropriately in accordance with the service innovation of the hotel business.  Which can be used appropriately in accordance with the service innovation of the hotel business both management innovation Innovation in external communication Service scope innovation and support innovation. This result is using Resource Sustainable, Reducing Over-Consumption and Waste, Maintain Diversity of nature, society, and culture. By focusing on the transmission of information online to publicize information and present new promotions to customers. Free internet service, both in the hotel and on the limousine, Including adding channels to communicate with customers through social media channels. To be an innovative, sustainable environmentally friendly service in the future.

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Dr. Sakchai Jaisuetrong , Lecturer from La-orutis Demonstration School, Faculty of Education, Suan Dusit University, Thailand.

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Dr. Sakchai Jaisuetrong , Lecturer from La-orutis Demonstration School, Faculty of Education, Suan Dusit University, Thailand.

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Title: Positive Education Management through Integrated Curriculum: How to Answer Competency Curriculum and Competencies of Future Students?

Name:  Dr. Sakchai Jaisuetrong

University/Organization: La-orutis Demonstration School, Faculty of Education, Suan Dusit University, Thailand

Abstract:
The world has to face the epidemic situation of coronavirus disease 2019, an emerging disease that affects Thailand and many countries around the world in a wide and severe manner at an unprecedented level. The obvious impacts are: 1) health impacts The problem of infection with the virus is causing a large number of cases; 2) economic impacts. Businesses and businesses shut down. The economy has slowed. 3) The impact on social services has changed. The community has adapted and 4) the impact on education in many schools around the world has stopped learning to change teaching methods and learning management. or even need to adjust the course to suit the situation. However, future management of education must use a variety of techniques and methods, especially positive education through integrated curriculum. This article will present a positive education. The study authors have compiled research papers related to positive studies. through analytical methods, synthesis of papers with details of positive studies as follows: 1) Positive studies through integrated curricula. and future competency-based curriculum 2) the process of organizing a competency-based curriculum with integrated learning. 3) concepts, methods, and integrated learning management towards a new way of learning. 4) a variety of learning processes according to their needs. 5) the self-directed learning process, and 6) future research on positive education. A positive education will be important to help develop human resources, which students will be valuable human resources in the future development of the country.

Keywords: Positive Education, Integrated Curriculum, Competency Curriculum.

Biography: Dr. Sakchai Jaisuetrong is a lecturer from La-orutis Demonstration School, Faculty of Education, Suan Dusit University, Thailand. Graduated in Doctor of Philosophy (Ph.D.) in Research and Development, Graduate School, Srinakharinwirot University, Thailand. He received short courses training in Teach Less, Learn More through Innovative Pedagogy and Engaged Learning at the Southeast Asian Ministers of Education Organization (SEAMEO) Regional Language Centre, Singapore, 2016. He is interested in Conducting Educational Research on Early Childhood Education Curriculum, Basic Education Curriculum, Integrated Curriculum, Arts Curriculum that Enhance Executive Functions (EF) and Competency Curriculum. E-mail: sakchai1.jai@gmail.com, Tel. +66 81 814 9701

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CHALERMCHAI  PIROMRAK/AngThong College of Dramatic Arts, Bunditpattanasilpa Institute.

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CHALERMCHAI  PIROMRAK/AngThong College of Dramatic Arts, Bunditpattanasilpa Institute.

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CENTRAL REGION STYLE FOLK PERFORMANCES OF ANGTHONG PROVINCE

Abstract

This qualitative research aims to collecting information from central region folk performing group, background, types and forms of folk performances in the central region in Ang Thong province. By collecting document and field data of the central region folk performing Group in Ang Thong province performing for a period of not less than 20 years until 2022. The tools used include Preliminary survey, interview form and informal observation.

The results showed that Central folk show In Ang Thong Province, there are 4 categories and the number of troupes are as follows: Khon-Sod 3 groups, Likay 7 groups, RumThone 1 group and Lakorn-Chatree 23 groups

Khon-Sod is a performance caused by villagers to sing and dance together. It has a prototype from many types of performances such as Nang Talung, Khon, Lakorn Chatree Likay. The story is fast-paced, emphasizing comedy.

Likay originated as a prayer of praise and was brought into Thailand by Muslims in the south. It is an entertainment that conveys the performance through singing, dialogue. And gestures to show the audience has a way of adjusting to respond to the audience.

Rumthone is a folk song that is transmitted by listening and memorizing without written notes. It was widely played after World War II during Field Marshal Plaek Phibunsongkhram due to the culture of ram-tone under the national policy. The tone dance is therefore considered a state-sponsored play and has been highly successful.

Lakorn Chatree is a drama that has a special feature that, besides being entertaining, it also deals with rituals and beliefs about revenge. Once the goal has been achieved, it will be necessary to resolve the above-mentioned vows by leading the performance of the Chatree to the Sacred.

Keywords: CENTRAL REGION STYLE FOLK PERFORMANCES, ANGTHONG PROVINCE

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Title: Factors Affecting GPA in Higher Education in Asia: A systematic review

Abstract: Academic achievement refers to the capacity of students in studying and is an important index that can be used to predict the beginning salary and salary growth rate. This review summarized the literature describing academic achievement and investigated the importance of the factors that affected academic achievement described as grade point average (GPA). ScienceDirect, PubMed, Scopus, and CINAHL databases were systematically searched for the literature that investigated the impact of covariates on GPA; conducted in higher education in Asia; and published from January 2001 to June 2021. We found 65 studies that met the inclusion criteria. 67.69% of the studies were conducted in Southwest Asia. Factors concerning the academic performances of students could be classified as demographic, psychological, admission criteria, learning-related daily habits, and learning environment. This review showed that academic achievement was most likely affected by psychological factors. Negative psychological factors impeded academic achievement while positive psychological factors improved academic achievement. Although there are multiple studies investigating factors that affect academic achievement, the review that summarized the factors is scarce. Such factors can be incorporated into learning and classroom management to improve the academic achievement of students. Negative factors, when are known, can be avoided or even negated.

Keywords: academic achievement, demographic, psychology, learning-related daily habits, admission criteria, learning environment

Biography: Khanitta Meepradit, Graduate student, Pharmaceutical Sciences and Management, Faculty of Pharmaceutical Sciences, Burapha University, Chonburi, Thailand; Lecturer, Faculty of Integrative Medicine, Rajamangala University of Technology Thanyaburi, Pathum Thani, Thailand; E-mail:khanitta_m@rmutt.ac.th

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Title: Guidelines for the performance of MADANABADHA Drama’s in Educational institutions

Abstract: This article aims to study Guidelines for the performance of MADANABADHA Drama’s in educational institutions from the drama of His Majesty King Rama VI in the subject of MADANABADHA. The scope of the study emphasized on teachers and learners in 39 schools of basic education in Thailand that appear in the management of MADANABADHA drama. publishing via online media during 2020. The researcher used an integrated research methodology. The results show that Guidelines for the performance of MADANABADHA Drama’s in educational institutions is an activity that students plan together, practice and organize theatrical performances. There are 2 teaching approaches utilized on MADANABADHA, internal and external class activities. The activities in the classroom consisted of lectures, demonstrations, role-plays, and dramatic performances and the activities outside the classroom consisted of school annual. As a results students have learnt to be good citizens, to have competences and desirable characteristics as stated in the Basic Education Core Curriculum of 2008. which plays a role in education, communication, socialization, creating imagination, Creativity, entertainment, coping skills, Practicing skills in working with others, theatrical management and preserving national identity. In addition, students have applied the concept of The guidelines are applied to benefit oneself, community, society, country that are consistent with the age of the learners roles including social, economic, cultural, political, and governance conditions appropriately and happiness based on being a Thai person under a democratic regime with the King as the country's leader.

Keywords: Guidelines for the performance of Drama, MADANABADHA, Educational institutions

Biography: Kanpidcha Sumawan is a Graduate student master's Degree Program in Faculty of fine and Applied Arts, Suan Sunandha Rajabhut University, Thailand. She is interested in conducting research. E-mail: s62563806001@ssru.ac.th Tel. +66 95 346 8009

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Sasinan Sastsara, Rajamangala University of Technology Suvarnabhumi

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Sasinan Sastsara, Rajamangala University of Technology Suvarnabhumi

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Title: Factors Affecting the Selecting of Saving Money through a Fixed Deposit Account and

Endowment Insurance Policy  of GEN Y in Phra Nakhon Si Ayutthaya Province

Abstract

At present, The structure of the population in Thailand has been changed from the society of elderly to the group that is important to driving the current economic system which is the GEN Y group aged between 21 – 37 years old as a group of young people who have the ability to earn money and can create an important source of capital of the country through various forms of savings. The purpose of this research is to study the factors affecting the selecting of saving money through a fixed deposit account and GEN Y endowment insurance policy in Phra Nakhon Si Ayutthaya province as a quantitative research using questionnaires to collect data from a sample of 400 people in Phra Nakhon Si Ayutthaya province. The duration of the research was during 1/07/2021 – 30/10/2021 and the obtained data were analyzed using frequency, percentage, mean and multinomial logistic regression.

The results showed that most of the savers are women with Bachelor's degree and choose to save through a fixed deposit account. The factor affecting the selecting of saving money through a savings life insurance policy, comparing with the selecting of saving money through a fixed deposit account, is gender, age, occupation, price and marketing factors. The factors affecting the selecting of saving money through fixed deposit accounts and endowment insurance policy, comparing with the selecting of saving money through a fixed deposit account, is education and career. The results from research can be used by commercial banks and insurance companies to plan marketing to create products that meet the needs of GEN Y people.
Keywords: Fixed deposit account ,Endowment Insurance Policy ,Gen Y

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ศศินันท์ ศาสตร์สาระ

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Pinit Tipmanee.​ Pridi Banomyong Faculty of Law DPU

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Pinit Tipmanee.​ Pridi Banomyong Faculty of Law DPU

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Title: Bringing the technology apply with arbitration

Abstract :

The purpose of this paper were 1) to study principle and regulation of e-arbitration in Thailand  , 2) to study process of e-arbitration in Thailand, China and United States of America, (3) compare legal measures for e-arbitration in Thailand with foreign countries, (4) find guidelines of legal measures for e-arbitration in Thailand. This paper is a qualitative research with a method of documentary research. Data, which have been used for studying, are from the THAC of Online Disputes Resolution Rules B.E. 2563 and the laws in foreign countries such as the United States of America, China and related laws, books, articles, academic papers, researches, thesis, and information from internet, both Thai and English. The result of study found that (1) the process of e-arbitration is not approach to people, (2) the United States of America can apply in various disputes while e-arbitration in Thailand can apply some disputes, and (3) the process of e-arbitration is not efficiency. Therefore, the researcher suggests the suitable legal measures for e-arbitration in Thailand.

Keywords : Alternative Dispute Resolution, Technology, E-arbitration

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Name : Metisa Thawinwong - University of Phayao

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Name : Metisa Thawinwong - University of Phayao

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title : A Research Development of Products for Wickerwork Souvenirs Local Handicrafts of Dong Chen Subdistrict Phu Kamyao District, Phayao Province

Abstract : The objective of this research is to study the local identity of Dong Chen Sub-district, Phu Kamyao District, Phayao Province, and consumer behavior and factors affecting the selection of souvenir products in Phayao Province using applied research methods to study the qualitative data to find and define the local identity from a sample of community entrepreneurs and handicraft community members with an interview and consumer behavior questionnaires. The sample group is those interested in souvenir products. The results were analyzed by descriptive statistics to select the types of wicker souvenir products that will be developed to meet the needs of consumers and summarized to propose a new guideline to develop new wickerwork souvenirs. The results of the study showed that 1) the local identity of Dong Chen Sub-district was lifestyle related to agriculture, prosperous natural contexts, rivers, and mountains contribute to agricultural productivity, agricultural products processing as an export 2) Decoration as a souvenir product, which is the best seller, includes woven plant basket set and tableware decoration set according to the current trend, New Normal, after the COVID-19 crisis. The factors in purchasing are reasonable price in accordance with its quality for the real use, beautiful colors and design, uniqueness and the craftsmanship of the production, increasing sales through online platforms, which is a product design guide for increasing economic value, developing potential of local wickerwork manufacturers, creating innovative production, material mixing and use of other materials that lead to the creation of more unique souvenir products of Dong Chen Sub-district.
Keywords - Development of Product ,Wickerwork ,Souvenirs ,Dong Chen handcraft

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Title: Fundamental Thai dance adjustment during Covid-19 pandemics situation in undergraduate program

Abstract: The purpose of this research is to study about Thai dance's fundamental adjustments, the basic form of Thai dance and the factors affecting the fundamental adjustment of Thai dance during COVID-19 pandemic situation, which was established by the Department of Performing Arts, Faculty of Humanities, Naresuan University for the year 2021. Study from previous adjustment’s documents, interviews, observations and evaluations since 2001-2019, the project has been held on-site. The project was not held in 2020 due to the rapid spread of the coronavirus in Thailand. Due to the rapid spread of the COVID-19 virus, in 2021, there are two types of activities: On-site for 2 instructors and 8 teaching assistants and Online for first-year students, 38 people. Both of activities were divided into 2 groups, which are the male skill and the female skill, divided into 5 parts:  1.Lectures and demonstrations on the topic of “Make-up in Thai dance”. 2.Lectures and demonstrations on the topic of “ Fashionable make-up ”. 3.Lectures and demonstrations on the topic of “ Thai dance hairdressing ”. 4.Lectures and demonstrations on the topic of “ Thai dance dressing ”. 5.Thai dance practice in slow rhythm songs. Factors affecting the fundamental adjustment of Thai dance are 1.Places or areas used to participate in activities. 2.Communication tools. 3.Stability of the internet signal. 4.Hairdressing and make-up equipment. 5.Individual Thai dance skill that requires practice. 6.Skills, experiences and problem solving of teachers, teaching assistants and learners. 7.Attitudes, encouragement to handle a problems in learning and life. Assessment of the achievement of participation in the activities focused on adjusting the dance postures of the students to meet the standards and being able to practice the dance moves including the basic theory in the same way. Therefore the On-site and Online formatting can solve problems in the practice according to the schedule during the Covid-19 pandemic situation.  It also encourages students to have a positive attitude towards teaching at the university.

Keywords: Fundamental Thai dance, Adjustment, Undergraduate program

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Title : Adding Value of Thai Herbs to Create a Career for the Semi-urban, Semi-rural Community in a New Way of Life

Abstract : The objectives of this research and development are 1) to explore and study   the  properties  of  herbs  in Lam Ta Sao municipality community which  was found that Moo 5 plant various herbs such  as  kaffir lime, lemongrass, and phrai to use as food in daily life and the community want to develop herbal products  to generate income for their livelihood due to the decreasing of income caused by the COVID-19 epidemic ;   2) to develop products and packaging design for 4 types namely herbal oils, herbal balsams, herbal conditioner s  and herbal balms since the community is semi-urban, semi-rural which allows a variety of packaging designs and  3) to explore consumer satisfaction towards purchasing herbal products by collecting questionnaire from 400 people.

The results showed that most of the informants were women, aged 35 - 44 years and have company employee occupation. In terms of purchasing behavior, it was found that they bough herbal products from community production to promote career and income at 4.52, bough herbal products for relatives and acquaintances at   4.35, bought herbal products for inhalation to help the respiratory system at  4.26 and bought 2-3 bottles of herbal products each time for daily use at 4.10. The purchase decision found that the price was at 4.34 because herbal products have a reasonable price for the quality of the product. On the product aspect was at 4.30 because the product has no color additives and is natural.  On the distribution channel was at  4.08 due to the recommendation from surrounding people. Location aspect was at 3.98 because of the production facility in a community that is easily accessible with a clear location. Overall satisfaction in purchasing herbal products was at 4.37 because they are products made from natural and quality raw materials. The packaging is the reasonable amount for the price and can keep the product safe.

Keywords: Added value, Thai herbs create a career, Semi-urban, semi-rural community in new way of life

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Title: Factors Affecting GPA in Higher education in Asia: A systematic review

Abstract - Academic achievement refers to the capacity of students in studying and is an important index that can be used to predict the beginning salary and salary growth rate. Although there are multiple studies investigating factors that affect academic achievement, the review that summarized the factors is scarce. This review summarized the literature describing academic achievement and investigated the importance of the factors that affected academic achievement described as grade point average (GPA). ScienceDirect, PubMed, Scopus, and CINAHL databases were systematically searched for the literature that investigated the impact of covariates on GPA; was conducted in higher education in Asia; and was published from January 2001 to June 2021. We found 65 studies that met the inclusion criteria. 67.69% of the studies were conducted in Southwest Asia. Factors concerning the academic performances of students could be classified as demographic factors, psychological factors, admission criteria, learning-related daily habits, and learning environment. This review showed that academic achievement was most likely affected by psychological factors. Negative psychological factors impeded academic achievement while positive psychological factors improved academic achievement. Such factors can be incorporated into learning and classroom management to improve the academic achievement of students. Negative factors, when are known, can be avoided or even negated.

Keywords - academic achievement, demographic, psychology, learning-related daily habits, admission criteria, learning environment

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Title: The Development of 3D media to promote career development in flooding season of people in the watershed community, Phra Nakhon Si Ayutthaya Province, Thailand.

Abstract:
This research is the Area Based Development Research. The objectives are 1) to analyze the production and marketing potential of community products 2) to create 3D media to promote appropriate careers in flooding season of the communities in Thap Nam Sub District Administrative Organization area Bang Pahan District Phra Nakhon Si Ayutthaya Province. By using TOWS matrix, Feasibility analysis in economics, Sensitivity analysis and assess satisfaction. The results of the study were as follows: 1) The analysis of the production and marketing potential of community products showed that the vegetable salad and lime products were economical and had the potential to resist the impact of changes in selling prices (income up to 15%) and cost change (15% of the price of production inputs) and there are strengths, weaknesses, opportunities and threat to be analyzed to create a strategy to enhance the market potential of promote a production. Increase the awareness channel of the product. As a result of a small group meeting with participation of farmers Thap Nam Sub District Administrative Organization. Found that it agreed to create 3D media as a corrective strategy (lime products) and preventive strategies (Vegetable salad products) to increase the channel of awareness and contribute to adding value to the product. 2) The results of the experiment using 3D media for promote career were found that from a small group meeting to develop participatory 3D media, by using the augmented reality technique for mobile phones using the “Nong Phon Narm” logo as the 3D media side used to promote community products. And has actually been put into trial and used in the area.The results of the performance test showed that 3D media were appropriate in terms of content.

Keywords: 3D media, career development in flooding season, the watershed community, Phra Nakhon Si Ayutthaya

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Dhonburi Rajabhat University
Plan for Potential in Street Food Management to Promote Tourism After the Covid-19 Crisis in Bangkok

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Interpretation, Influence, and Development of Architectural Styles of Tai Lue Viharn: a Case Study of Tai Lue Viharn of Saen Mueang Ma Temple, Yuan Subdistrict, Chiang Kham District, Phayao Province

Name:  Varin Ruamsamran
Co-author Names: -

University/Organization: School of Architecture and Fine Arts, University of Phayao, Thailand

Abstract:
Nowadays Tai Lue Viharn of Wat Saen Mueang Ma obtains the status of cultural heritage and is a representative of Tai Lue Viharn, influenced by Tai Lue ethnic group from Xishuangbanna in China, influencing areas of Thai boundaries, through the city of Chiang Kham. The objectives of this research wereto: 1) study influences and development of architectural styles of Tai Lue Viharn of Wat Saen Muang Ma Temple, and 2) study and find out methods and approaches for interpreting related issues about influences and development of Buddhist architecture.Qualitative research was designed, integrating knowledge of Thai architectural history and interpretation of cultural heritage to witness influences of architectural styles and to create a model for communicative approaches by collecting information about the interpretive approach through the target groups who were tour guidesand students. It was found that 1) Tai Lue Viharn of Wat Saen Mueang Ma was influenced and reflected through the curvature of the lines around the shape of the roof structure. The original architectural style has influenced Viharn, which can be seen from the canopy or hip roof elements covering the surrounded building. The shape of the roof has been applied with "open gable shape" style, generally found in Lanna. 2) Methods for interpreting the meanings should be prepared with examples of temples in Xishuangbanna, compared with Viharn of Wat Saen Mueang Ma, including Tai Lue Viharn in Chiang Kham District and nearby cities, in order to see the development of architectural style, i.e. the “roof shape” style which is an important point portraying influences and differences in the development of the architectural style. For recommendations, this can be used as a learning medium for the community museum of Wat Saen Mueang Maand the development guidelines for old city with cultural heritage.

Keywords:  Interpretation, Architectural Influence, Architectural Development, Architectural Styles of Tai Lue Viharn, Viharn of Saen Mueang Ma Temple

Biography: Mr.Varin Ruamsamran is a Lecturer of Architecture Course, School of Architecture and Fine Arts, University of Phayao, Thailand. He Graduated inMaster of Architecture (M.Arch) in Thai Architecture Program, Faculty of Architecture, Silpakorn University, Thailand. E-mail: ae_arch999@hotmail.com, Tel. 66 81 824 5419

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Sineenuch Khrutmuang Sanserm : Sukhothai Thammathirat Open University (STOU)

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Sineenuch Khrutmuang Sanserm : Sukhothai Thammathirat Open University (STOU)

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Title: Distance and Group Process Learning Model on Food Safety and Organic Agriculture for the Well-Being of the Elderly in Nonthaburi and Chonburi Provinces
Abstract:

The research aimed (1) to study basic conditions of the elderly; (2) to develop a distance learning model through group process with the elderly; (3) to design the learning process and meterial according to a distance learning model; and (4) to experiment the distance learning model through a group process. A research and development model was used. The study population was the elderly who enrolled in the project from Nonthaburi and Chonburi provinces, totaling 120 cases. Quantitative data were collected from entire population using structural interviews, and qualitative data were collected from a forum arrangement with a sample of 21 subjects by purposive sampling. Data were analyzed using descriptive statistics, t-test and content analysis.

The research results were found as follows; (1) Most of the elderly were female with average age 65.07 years. (2) The development of learning model was correspond to the elderly needs including group learning process, an exchange of knowledge from real experiences, and can be used in daily life. (3) The design of learning process and material according to a distance learning model was divided into 3 phases consist of studying of basic conditions, learning model development, and conducting experiment and evaluate learning model. (4) The experiment of the learning model was divided into 2 phases including understanding phase and access and development phase. The appropriateness of the curriculum learning standard, the objectives and, the learning material and support were ranked at the highest level. The average knowledge scores before and after joining the program of the elderly were significantly different at the 0.05 level. The suitable learning styles were flexible, blended informal, and learner-centered. The appropriate learning method and materials were suitable for each area, linking agriculture with the elderly health, focus on learning by doing, study visits and easy of access.

Keywords: Distance learning; Group process learning; Food safety Organic agriculture; Healthy elderly

Biography: Assoc.Prof.Sineenuch Khrutmuang Sanserm, Ph.D. School of Agriculture and Cooperatives, Sukhothai Thammathirat Open University, Thailand. Telephone +66 818279917 Email: tukstou@hotmail.com

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Tanet kaikaew    University of Phayao, Thailand

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Tanet kaikaew    University of Phayao, Thailand

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Title: A Research Development and Creation
of Ceramic Works from Local Clay at Ban San Jok Pok, Dok Khamtai District, Phayao Province

Abstract:
This experimental research was focused on the development and creation of ceramic works from local clay at Ban San Jok Pok, Dok Khamtai District, Phayao Province. The objective was to study and test local soil texture in the area of Ban San Jok Pok, Dok Khamtai District, Phayao Province to determine potential applications and uses for this local clay. This will contribute to a clearer understanding of local soil and its properties  towards a variety of ceramic works and products. Local soil was obtained from Ban San Jok Pok, Dok Khamtai District, Phayao used to make planter pots. This soil was then processed into clay suitable for three techniques of planter construction, namely 1) throwing on a pottery wheel, 2) hand building through coiling, and 3) slip casting in plaster molds. Once properly dried, the experimental pieces were all fired at 1,260 degrees Celsius. The results showed that local clay is suitable for a variety of ceramic  properties  and has advantages for widespread use in Phayao Province.It is more sustainable, convenient to procure, and cost efficient than obtaining clay from outside the province. The properties of the clay allow it to be high-fired at a temperature of 1,260 degrees Celsius in all three techniques. The specific soil make up results in a distinctive color that unique from other soils on the market. Local clay from Ban San Jok Pok, Dok Khamtai District, Phayao is not only a suitable source of clay, it offers alternative soils for local artisans and craftsmen as well.

Keywords: Local Clay, Soil, Ban San Jok Pok, Ceramics

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Recognition and Handling of Fake News on Facebook

Of Bangkok Thonburi University students

Abstract
The objectives of this research were 1) to study the information’s perception via Facebook among students of Bangkok Thonburi University, 2) to study the management of fake news on student's Facebook of Bangkok Thonburi University, and 3) to find the correlation between the perception of fake news and the management of fake news on student's Facebook of Bangkok Thonburi University with sample consisted of 400 members form 25,753 persons with Taro Yamane. Using Cluster random. Data were analyzed using percentage, mean, standard deviation and Pearson’s correlation.

The results found: 1. Student perception of fake news on Facebook Bangkok Thonburi University from fake Facebook 2. The handling of fake news on student's Facebook Bangkok Thonburi University overall is do often level ( X= 3.98) 3. The perception of fake news is associated with the handling of fake news on student’s Facebook of Bangkok Thonburi University where the relationship is at the highest level (r = .815) at .05 level of significance.

Keywords: perception of fake news, management of fake news, fake news

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Asst. Prof.Mongkol Na Lampoon/ Rajamangala Institute of Technology Suvarnabhumi

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Asst. Prof.Mongkol Na Lampoon/ Rajamangala Institute of Technology Suvarnabhumi

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The development of management information systems for evaluation via the internet, Faculty of Business Administration and Information Technology,Rajamangala University of Technology Suvarnabhumi

Abstract

This research aims to 1) Analyze information systems to manage assessment forms via the internet network 2) Develop information systems to manage the evaluation form via the internet network, and 3) For effective management information systems for evaluation via the Internet. The statistical analysis consisted of mean and standard deviation. Instrumental in the development of the programming language PHP (Hypertext Preprocessor) programming and MySQL database management system and prepare for a performance evaluation by experts of 3, 15 users.

The results of expert performance found that 1) the design efficient system was fair 2) the accuracy system efficiency was a good level 3) the efficiency system efficiency was a good level Concludes that an effective system of good level.

Keywords: Information system, Management evaluation, Internet Network

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Natkritta Rakmai : Rajamangala University of Technology Suvarnabhumi

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Natkritta Rakmai : Rajamangala University of Technology Suvarnabhumi

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Research Title Integrated Marketing Communication to Promote Health Tourism for New Way of Life

Abstract
The objectives of this research are: 1) To create an integrated communication strategy for Sai Noi homestay health tourism, Bang Ban district, Phra Nakhon Si Ayutthaya province and 2) To create a good image in terms of products and services for Sai Noi homestay, Bang Ban district, Phra Nakhon Si Ayutthaya province. The researcher studied both quantitative and qualitative data by using an in-depth interview with the individuals who were the main source of information and using all the interview results to analyze and synthesize the results to achieve research objectives.

The results showed that concept of integrated marketing communications that affects health tourism decision making, including activity marketing, word of mouth marketing and online communication which has an infleuence in the decision-making motivation that is mainly from sponsoring the store was used. This makes it possible to determine an integrated marketing communication strategy which is in line with the needs of tourists and also creates a good image in terms of products and services of Sai Noi homestay, Bang Ban District, Phra Nakhon Si Ayutthaya province.

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SAFA : Phayao University

Now normal space design after Coronavirus (COVID-19) pandemic in Thailand

Assoc.Prof. Jantanee  Bejrananda

School of Architecture and Fine Art, University of Phayao, Thailand

bjantanee2@gmail.com

About two years after Coronavirus spread in Thailand, Thai people lifestyle has been changed. Almost Activity and human behavior have been adapting to prevent the pandemic. The new physical environment created to support unusual situation, neither residential or public areas be adapted to decrease interaction activities and social distance between people. This paper aim to follow the adaptive trend of architecture design, interior design and landscape design space  by review the modify space design from news and informations in Thailand medias on beginning of 2021 until midyear 2021 and analyze by architectural criteria framework. The result found that new normal concepts for next decade design process should concern the healthy environment than personal needs and wants of people. Human activities are changed and the concept of design be concerned of minimal style which simple and less forms follow healthy functions, and the integration of interior, architecture and landscape space design will fulfill the interaction behavior and perspective. The conclusion perform that process of design and construction management be developed by new normal approach ; new technologies, new products, new materials and new building systems within sanitary and healthy factors of indoor air quality and outdoor atmosphere. That means to be sustainability design which engage to environment and social change contexts in future.

Keyword : now normal space, physical environment, sanitary and healthy factors

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Nathabha Nathayanawin Deparment of Dance, Faculty of Humanities and Social Science, Bansomdejchaopraya Rajabhat University

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Nathabha Nathayanawin Deparment of Dance, Faculty of Humanities and Social Science, Bansomdejchaopraya Rajabhat University

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Title : Approch to and Factor of Creating Dance Performance thesis of Undergraduates in Dance Program, Bachelor of fine Art, Faculty of Humanities and Social Science, Bansomdejchaopraya Rajabhat University

Approch to and Factors of Creating Dance Performance  Thesis of Undergraduates in Dance Program, Bachelor of Fine Arts, Faculty of Humanities and Social Sciences, Bansomdejchaopraya Rajabhat University

Nathabha Nathayanawin

Faculty of Humanities and Social SciencesBansomdejchaopraya Rajabhat University

*Corresponding author: Nathabha23@gmail.com

Abstract

This qualitative research aims to analyze the Approch to and Factors of Creating Dance Performance  Thesis of Undergraduates in Dance Program, Bachelor of Fine Arts, Faculty of Humanities and Social Sciences, Bansomdejchaopraya Rajabhat University.The research employed observation and interview as well as studying 77 students’ theses published during 2013-2018. The research instruments include related research papers, audiovisual media, an observation form, and an interview form. The data was analyzed, synthesized, and concluded.

It is found that there are six concepts on which the students’ dance thesis development are based: 1) Traditions and cultures (45.45%) 2) Area-based approach (12.99%) 3) Literature or historical legend (12.99%) 4) Interpretation of point of view or beliefs (12.99%) 5) Imagination and fantasy (10.39%) and 6) Aesthetics (5.19%). The approaches and factors of dance thesis development incorporate documentary research, field research, interviews with experts, studying information technology sources, and employing personal experience to find the way to create the work that can be furthered and developed unlimitedly. The components of the created dance performances consist of 1) Plot/Story 2) Music and lyric composition 3) Performer selection 4) Choreography and movement design 5) Performance space design 6) Costume design and 7) Prop design which respond to the objectives of the dance performance creation.

The findings as found in the students’ dance theses can be used as a guideline for future curriculum development and thesis development involving a variety of concepts which respond to different needs of society, economy, and the country.

Keywords: Approch, factors, dance thesis, Bachelor of Fine and Applied Arts

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์์Nutthapon Jitprapai              University of Thai Chamber of Commerce   

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์์Nutthapon Jitprapai              University of Thai Chamber of Commerce   

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Title: Confirmatory Factor Analysis: Brand Trust to Support of the Thai Herb to Treat
Covid-19 Diseases
Abstract: The objective of this study is to conduct a confirmatory factor analysis of brand trust in support of a Thai herb used to treat Covid-19 diseases. The study was conducted by a quantitative method with 630 samples who used to take Thai herbal medicines to treat Covid-19, which involved probability random sampling. Data collection was gathered by means of a questionnaire that was composed of the five-point scale. Cronbach’s alpha reliability for all items indicated a high value of 0.814 at the overall reliability. It used confirmatory factor analysis (CFA) to detect the underlying latent variables that significantly determine brand trust. The result found that four components to the validation of a goodness fitted model and correlated to brand trust consisted of; 1) Quality of ingredients (QU), 2) Creditability of manufacturing (CR), 3) Influencer (IN), and 4) Channel and Distributor (CH) which the components had convergence with empirical evidence along with indexes consisted chi-square = 41.751, df = 29, p-value = 0.059, CMIN/DF = 1.440, GFI = 0.987, and RMSEA = 0.026.
Keywords Brand trust, Thai herb, Covid-19 Diseases

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Name: Likhit jaidee               University/Organization: School of Architecture and Fine Arts, University of Phayao, Thailand.           

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Name: Likhit jaidee               University/Organization: School of Architecture and Fine Arts, University of Phayao, Thailand.           

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Title: The Development Learning Activities Model Performing Arts: Contemporary Kub Lue to Promote Mental Health and Prevent Depression in the Elderly Thai Lue Ethnic Group of Phayao Province

Abstract: This experimental research aims to study the outcome of applying performing arts learning activities: contemporary Kub Lue, to promote mental health and prevent depression in elderly people. The sample includes 40 elderly Tai Lue people in Ban That Sob Waen who age between 60 - 80 years. The sampling methods are purposive selection and simple random sampling. The sample is divided into 2 groups of 20 people: the experimental group and the control group. The research tools are 1) The Mental Health Department’s 15-item Thai Geriatric Depression Scale (TGDS-15) questionnaire 2) The Mental Health Department’s 15-item Thai Mental Health Indicator (TMHI–15) questionnaire 3) performing arts learning activities: contemporary Kub Lue. T-test was used for hypothesis testing. The result of this experiment shows that The Depression Scale decreased while the Mental Health Indicator increased among the experimental group. The TGDS-15 and TMHI–15 scores of the control group contrast to the experimental group in the statistical significance level of <.05. In conclusion, Contemporary Kub Lue performing art learning activities are emerging alternative activities which were shaped from cultural assets: performing arts of Tai Lue ethnic group in Phayao Province by following the 5 Dimensions of Happiness Program in Elderly guideline from the Mental Health Department. These activities can effectively promote mental health and prevent depression in the elderly Thai Lue ethnic group of Phayao Province.

Biography: Mr.Likhit jaidee is a lecturer from Music and Dramatic Arts, School of Architecture and Fine Arts, University of Phayao, Thailand. He Graduated inMaster Degree of Arts Program in Performing Arts, Faculty of Fine and Applied Arts, Suansunandha Rajabhat, University, Thailand.  E-mail: Likhit.ja@up.ac.th, Tel. +66 84 435 6393

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Cholthicha pengnual, University of Phayao

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Cholthicha pengnual, University of Phayao

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Title
Development of Local Products for Home Decoration : A Case Study of Community in Dong Jen Sub-District, Phu kamyao District, Phayao Province.

Abstract
Development of Local Products for Home Decoration : A Case Study of Community in Dong Jen Sub-District, Phu kamyao District, Phayao Province. Objectives of this research are to study problems about development of local product pattern, creation of identity for communities, and development of innovation as guideline to promote local products in the future. Research methodology is divided into 2 parts, which are 1) Data collection about local products and survey about home decoration behaviors 2) Briefing and in-depth interview with target samples, including entrepreneurs, academicians, designers, manufacturers, and consumers. Findings show that local products are kind of bamboo basketwork such as basket, fish trap, food cover, threshing basket, etc. Major concerns about products are lack of product variety and online selling channel. Regarding development of product pattern, according to survey about basketwork selection, consumers prefer products to be used for containing and displaying stuffs, such as basket, tray, and tree pot. These demands can be blended with local wisdom of communities in basketwork creation to initiate new types of containers to be used as table in living area or coffee table. Main features are 1) Curved, plain design in geometric shape 2) Made of natural bamboo from local communities, available in natural and brown tones 3) Mix design of rice grain, in which this idea is based on agricultural communities to promote local identity. Moreover, manufacturer has added online channel to sell products and set production standard to ensure uniform quality of all products. This is the guideline for communities to promote sustainability of local basketwork products in the future.

Keywords: Local Products,  Handicraft, Dong jen Sub-District

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Title :  New Normal Architectural: Northern Thailand Identity in Hotel Design.  

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Aurathai Mahawun, University of Phayao. 

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Aurathai Mahawun, University of Phayao. 

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Abstract : The objective of this research was to a model was created in the development of the area by using architectural knowledge based on the cultural context in Mae Ka Sub-District, Mueang District, Phayao Province. Architectural elements of public buildings were designed in the category of hotels ready to accommodate health tourists in the style of "New Normal". By visiting the area to explore the architectural elements of the residential types and learn about shapes, styles and materials of ventilation openings, doors and windows of local houses in the targeted area. Analyze the variables that affect the good ventilation in the building to prevent the spread of COVID-19 in the building by natural and compare architectural elements of the vernacular architecture, Such as columns, balcony railing, visor panels, In pursuit of a unique style and identity for the applied design to Reuan Euang Kham Hotel University of Phayao, In the concept of "Modern Lanna at Mae Ka". This creates a prototype for designing architectural elements of a hotel type public building that is ready to accommodate tourists both in Thailand and abroad. Including academics, students, parents, as well as those who come to coordinate with the university in the heathy matter with a new normal lifestyle, To clearly convey the indigenous vernacular architecture in Mae Ka Subdistrict, Mueang Phayao District, Phayao Province.

Keyword: New Normal Architectural, Northern Thailand, Hotel Design

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Rudiyah Ha : Srinakharinwirot University

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Rudiyah Ha : Srinakharinwirot University

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Paper 1 : A Learning Model to Enhance Constructive Criticism Competence for Undergraduate Students in Southern Thailand
Abstract - This research aims to develop a learning model to enhance the constructive criticism competence of undergraduate students from southern Thai universities.  The developed model consisted of 3 stages: firstly, it investigated the theoretical framework of constructive criticism and conducted an in-depth interview of 12 experts to examine the components and behavioral indicators. Secondly, design the elements of the learning model and evaluate them by 7 experts. Lastly, a pilot testing was conducted with One group pretest-posttest design of 48 undergraduate students. The results showed that constructive criticism competence consists of 3 aspects: Mindful listening, Intellectual humility, and Communication flexibility. According to the experts, the developed Model is validated and practical to be implemented. This learning process model (Heart, Head, Hands-on: 3H) consists of 3 steps, namely: 1) Heart, encouraging learners to use their empathy in understanding the situation sincerely 2) Head, analyzing through critical thinking and thoroughly examining the facts; and 3) Hands-on, referred to communication part, which should express the opinion professionally. Furthermore, based on the pilot testing result, with the 3H learning model, the student’s constructive criticism competence increased significantly. It concluded that the 3H learning model is appropriate for promoting students’ constructive criticism competence
Keywords: Learning Model, Constructive Criticism, Competence, Undergraduate Students

Paper 2 : Development of Self-Assessment Instrument to Measure the Constructive Criticism Competence among Thai Undergraduate Student
Abstract - This research aims to construct a measurement tool to assess the constructive criticism competence in Thai university students. We conducted research with three phases: 1) construct development by interviewing 12 experts to obtain the behavioural indicators in the context studied, 2) Instrument validation to verify the validity and reliability through the pilot-testing, and finally 3) Instrument application by purposely collect data from 335 undergraduate students from four southern Thai universities to analysis the construct validity and reliability of the instrument. For data analysis, qualitative content analysis from the interview was shown with descriptive. The construct validity was analysed based on the EFA (Exploratory Factor Analysis) and measuring the reliability of the instrument based on the value of Cronbach’s Alpha Coefficient. The result of the study showed that the Constructive Criticism Competence Self-Assessment Instrument (CCC-SI) has fulfilled the requirements of the instrument’s validity and reliability. There are three aspects to measure constructive criticism competence included, 1) Mindful listening, with 5 items, 2) Intellectual humility with 11 items, and 3) Communication flexibility with 5 items. The implications for practice are discussed included, the instructor’s role to assist and encourage learners throughout the learning process. This is crucial to achieving the aim of future learning and encourages each student to reflect on their own progress.
Keywords: Constructive Criticism, Self-Assessment, Student Evaluation, Undergraduate Student

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Title: Lay Tham Kham of  Lanna Style Temple Pillar to Apply in New Pattern Design: A Case Study of  Wat Phra That Lampang Luang, Lampang Province Thailand

From the problems that can be lumped together because of open wall building system affected by the hot and humid and from human behavior such as stroking, touching, and leaning. The purpose of this project was to collect information about the striped on the pole of Northern style temples under the valuable religious architecture. This can be used as basic elements to continue building up ideas of using different striped to design repeated pattern or new pattern by according to personal style to be use in this architectural work. The scope of the study emphasized striped on the pole only in the middle part not included the top or borrow parts of the pole. Qualitative research applied to design pattern. The data was collected by using existing documents and architectural measured work and draw black and white striped pattern on paper at Wiharn Pra Phuttha and Wiharn Namtham Wat Phra That Lampang Luang , Korka District, Lampang province. The result was presented by describing the drawing of black and white striped, and then added the new pattern with some colors on it. These patterns will be applied or developed to use in suitable designs in the future.

Keywords : Conserving Old Patterns, Lay Tham Kham, Temple Pillar, Lay Lanna

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Asst. Prof. Dr. Pitchayakorn Lake  Siam University

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Asst. Prof. Dr. Pitchayakorn Lake  Siam University

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Title:Forecasting Retail Oil and Natural Gas Vehicles Prices for automobiles in Thailand Using Time Series Data Mining Techniques

Abstract

The purpose of this research is to develop the model of forecasting retail oil and natural gas vehicles prices for automobiles in Thailand using time series data mining techniques. There are three techniques such as Linear Regression, Multi-Layer Perceptron and Support Vector Machine for Regression. The data used for this study was collected the retail oil and natural gas vehicles prices in Thailand from 2012-2018 AD. totally 84 months. This research found that the suitable forecasting model for retail oil and natural gas vehicles prices as followed: 1) The forecasting model using Linear Regression was the most suitable for Gasohol E85 and Ultra Force Diesel, which had the rate of MMRE (Mean Magnitude of Relative Error) with the percentage of 2.46, and 4.60. 2) The forecasting model using Support Vector Machine for Regression was the most suitable for Gasohol 91, Gasohol 95, Gasohol E20 and Natural Gas Vehicles (NGV), which had the rate of MMRE with the percentage of 3.69, 3.20, 3.54, and 6.89, respectively.

Keywords:  Retail Oil and Natural Gas Vehicles Prices in Thailand, Times Series Analysis, Data Mining Techniques

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Asst.Prof.Kanokrat Yossakrai (Ph.D.) , Bangkok Thoburee University

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Asst.Prof.Kanokrat Yossakrai (Ph.D.) , Bangkok Thoburee University

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Title1: Communication for Safety Rice Knowledge Management in Chai Nat

Title2: Product Development and Branding for Safety Rice and Herb Processing in Chai Nat

Abstract1

Chai Nat Province is one of the most significant places for rice production  in Thailand. However, the majority of farmers uses various kinds of chemicals in the forms of fertilizers and pesticides resulting in the increase of cost of production and causing farmers’ health to become deteriorated. Sanburi District has the largest piece of land for the cultivation of rice. There are strong farmers’ networks with the body of knowledge on the reduction of cost of production including a group of farmers at Ban Klong Ree Peasant School and and groups of the large agricultural land plot farmers at Bann PhraKaew in Chai Nat Province. The research was qualitative by nature, making uses of in-depth interviews and participant observation technique. The key informants under study consisted of four philosopher farmers, three government officials and twenty-five chiefs of the Farmers’ Network in Chai Nat Province. The research findings are 1) Communications for an expanding of a farmers’ network that produced safety rice in a sustainable and systematic way was based on various concepts, namely a communication process, the innovation communication and the campaign for changes. 2) Knowledge management and instruction management on safety rice of the farmers’ network in Chai Nat Province were based on the Tuna Model. 3) The learning resources center should be improved until it becomes a live learning resources center which is able to be accessed by interested people at all time and the content should be also improved.

Keywords

Communication, Knowledge Management, Reducing Rice Production Cost, Safety Rice, Chai Nat Province

Abstract2
Having conducted the research, titled “Communication for Knowledge Management on Safety Rice in Chai Nat Province,” farmers from Ban Klongree Farmer School were interested in adding value to safety rice and herbs by means of processing and branding. This research was qualitative by nature using the following instruments, namely in-depth interviews and participant their members who took part in the activities, advisors, and experts. The findings revealed that: 1) the development of products and branding for safety rice and herbs used the concept of community identity and local wisdom, participatory communication and the construction of community network, integrated marketing communication, branding, product certification, and information technology system to distribute the products; 2) researchers had their roles as mentors of the farmers who  constructed  processing and branding in every step;

3)  stages of the activities started from investigating needs of the community, initiating the perception of paying attention to customers, looking at the same goal from the beginning, including thinking about products, designing packages,

stages of requesting product standards, and the use of social media as the distribution channel; 4) persuading the FDA staff to educate the farmers for the  duration of one year while conducting the research, resulting in  both efficiency

and effectiveness of the project; 5) the  problem found was  that the farmers were accustomed to former marketing communication; accordingly, the researchers had to assess the farmers’ knowledge and opinion before, while and

after conducting  the research project as well as emphasizing the target group and brand.

Keywords

Communication, Product Development, Branding, Integrated Marketing Communication, Safety Rice and Herbs, Chai Nat Province

Biography: Asst. Prof. Kanokrat Yossakrai (Ph.D.) is the lecturer at Communication Arts Faculty, Bangkok Thonburi University. She graduated in Doctor of Philosophy (Ph.D.) in Integrated Sciences at Thammasat University, Thailand in 2006. She received Golden Jubilee Scholarship from 2003-2006 and studied with Prof. Michael Herzfeld (Ph.D.); international adviser, at Anthropology department, Harvard University in 2005. She also received the outstanding oral presentation reward from RGJPhD. Conference. Her Dissertation topic is “Community Power and Integration for Sufficiency Economy: Cases of Buddhist, Muslim and Akha communities in Thailand”. She is interested in Communication for development, Ethnography, Sufficiency Economy, Research and Photography. E-mail: kanokraty@yahoo.com Mobile Phone: +6681 6191684

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Title: The Declination of the Gem Cutter Community in Phayao Province: The Study of Craftsmanship and Hand-on Knowledge

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This article is part of practice based research in contemporary jewellery collaborated with Mae Na Reu Gem cutter community in Phayao province, Thailand. This section focuses on 1) studying the community's hands-on learning knowledge in gemstone cutting, which leads to a career as a gemstone cutting artisan.2) studying the process of cutting gemstones from various shapes. Data was collected through interviews with the remaining gemstone cutting artisans and jewelers in Phayao Province, participant observation, and immersive learning with artisans. Now, there are a few gem-cutting machines and artisans left in the studio since the Gem Center in Phayao province has been closed due to the economic crisis and lack of support.  It caused the gemstone cutting knowledge in Phayao province to almost disappear through time. The study found that: 1) It takes 3 months to a year to gain knowledge and skills in working and training to become a gemstone cutting artisan as a profession.Moreover, less experienced artisans need to work under the skillful senior artisans. 2) The Gem Cutter community at Ban Mae Na Ruea, Phayao Province, can work from the beginning of the trimming stone process. They can cut cabochons as well as facets in round, oval, heart-shaped, heart-shaped, tear-drop, marquise, and square shapes.It can be seen that the knowledge of gemstone cutting is a skillful craft. To learn this knowledge requires devotional practice. However, working as a gem cutting artisan is more difficult in rural areas like Phayao province, which is far from Bangkok. As a suggestion, this profession can continue with the support of both the public and private sectors. With the help and support of the community, hopefully, the wisdom of the gemstone cutting community in Phayao province can be carried on.

Keywords: Thai gem cutter, Jewellery, Gem cutting craftsman

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Name; Dr.Nuttharin Pariwongkhuntorn College of Management University of Phayao. 

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Name; Dr.Nuttharin Pariwongkhuntorn College of Management University of Phayao. 

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Factors affecting decision on health tourism of Tha Khan Tong Community, Chiang Sean, Chiang Rai Province.
Abstract

This research is quantitative research that is objected to determine the factors relating decision on health tourism of Tha Khan Tong community, Chiang Sean, Chiang Rai province, Thailand. The sample group of the study tourism of 400 people. The questionnaires are used as a tool to collect data whereas analyze the data of a frequency distribution, percentile, mean, standard deviation via T-test independent and On-way ANOVA. Results show that majority of the sample group are female at the age of 25 to 34 years old who graduated Bachelor’s degree and working as a state-enterprise employee. Their average income is THB 20,001 to THB 40,000. The mixed marketing factors influence the majority of the sample group at a high level. Moreover, the most influencing mixed marketing factors are product and person. the majority of the sample group tourists approximately once a month and spend money between THB 10,001 to THB 20,000. Tourists come to travel for recreational and leisure purposes, they got some information from the internet. Finally, results show that the differential of demographic factors, i.e. education level, incomes, and average income, relating to health tourism of Tha Khan Tong Community, Chiang Sean, Chiang Rai Province, Thailand with the statistical significance level of 0.05.

Keywords:Tourism Behavior, Health Tourism,Marketing Mix

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Name: Asst.Prof.Dr. Phakamas Jirajarupat, Suan Sunandha Rajabhat University 

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Name: Asst.Prof.Dr. Phakamas Jirajarupat, Suan Sunandha Rajabhat University 

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Paper 1: The Development of Learning Process of Fine and Applied Arts Based On Contemplative Education

Abstract:

This article aims to study the meaning, concept, and principles of contemplative education in searching for guidelines for the development of the learning process of fine and applied arts.  The scope of the study focuses on a group of teachers and learners at the Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University, Bangkok Thailand. The data collection is based on document study, interviews, observations, and focus groups. The finding shows that contemplative education is a study of inner temperament learning with the experience of awareness such as feeling, thoughts, belief, and attitude through the awareness observation. The main concept of the contemplative study is to create normality in the human mind, which can be generated the stability of mind and action when the human encounters either positive or negative situations. The guidelines of the development of learning process in fine and applied arts based on the contemplative education are 1) creating the opportunities in recognizing background and differentiation between teachers and learners 2) using communication method based on mindfulness 3) adjusting friendly and safe space classroom environment for everyone 4) designing modern learning content based on leaner’s needs, and skills. The development of the learning process in fine and applied arts based on the contemplative education leads the benefits to learners as follows: 1) making the learning process systematically 2) awakening self-awareness for creating the normality reaction in every situation 3) creating wisdom and mindfulness that lead to life-long successfulness learning.

Keywords: Learning Process, Fine and Applied Arts, Contemplative Education

Paper 2: The Process of Teaching Arts and Dance in Higher Education by Project Based Learning Method

Abstract:

The purpose of this article is to study the process of teaching arts and dance by using project-based learning method. Thescope of this study focuses on teaching process designed by teachers at the Faculty of Fine and Applied Arts, SuanSunandha Rajabhat University, Bangkok Thailand. Data collection is based on document study, interviews, observations, and focus groups. The finding shows that Project-based Learning is teaching method creating projects based on problems and student’s interest. PBL process improve students’ skill in various aspects such as creativity, critical thinking and problem solving, communicating, collaborating, and   cross-cultural understanding skills whichare essential learning and life skills in the 21st century.Teaching Arts and Dance by using PBL method at the Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University can be divided into 3 groups of subjects as follow: 1) Theory and Arts and Dance Skill group 2) Final Project group 3) Foreign Language group. The process of teaching arts and dance by using project-based learning is staring from 1)survey the problem 2) design and define theme of the project 3) planning 4) working on draft-project 5) evaluating and correcting 6) presenting final draft project 7) evaluation and 8) reflection. Project-based learning is a good teaching and learning tool in encouraging teachers and students sharing and exchanging ideas and decreasing the gap between them for making the effective learning in arts and dance in the future.

Keywords: The Process of Teaching Arts and Dance in Higher Education, Project based Learning Method

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์Name:Thananyawan Srisapphayothai, University of Phayao 

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์Name:Thananyawan Srisapphayothai, University of Phayao 

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Title: The Creative Work of Hea-Mon                          Abstract:
The creative work of Hea-Mon was prepared with the aim to study the process of creating Hea-Mon work and to prepare the creative work of Hea-Mon. The concept of this creative work derived from the behavior of living things and the environment affected by the winter weather. This study used mixed methods through qualitative research and creative design of the performance. The target group consisted of 10 students from Department of Music and Dance, School of Architecture and Fine Arts, University of Phayao. The findings revealed that the creative work of Hea-Mon was conducted using the creative process through the learning process and the integration of the courses in Department of Music and Dance which primarily emphasized on improving the skills of the performers. The process of selecting performers was conducted under a consideration of diverse aptitudes and skills to bring out the potential of the performers. The nature and abilities of the performers were used to guide the story reflecting the potential of the performers to their full potential. The creative work utilized the elements of the performance to enhance the work aesthetics using musical instruments to play the background music The performers wore warm-toned costumes that fit the concept of winter weather and used the props to enhance the completeness of the performance. The results of this research project would be beneficial as the guidelines used for teaching and learning skills development of learners and creation of works from the learning process and the integration of the courses.  Keywords: Creative work, Hae-Mon, Integration, Contemporary music and dance Biography: Thananyawan Srisapphayothai is a lecture in Music and Dance School of Architecture and Fine Arts University of Phayao, Thailand. she Graduated in Master Degree of Faculty of Fine and Applied Arts, Chulalongkorn, University, Thailand. E-mail: Thananyawan.sr@up.ac.th, Tel. +66 80 895 1416

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A Review of Logistics Performance Index

ABSTRACT
Thailand has the largest share of land transport compared to other modes of transport. Therefore, this research aims to develop logistics efficiency indicators for operators by being transported within the country by truck. From a review of academic literature on logistics and transportation including the study of Regulations and laws on land transport. The researcher therefore reviewed the indicators. Process 9 indicators, including quantitative indicators and qualitative indicators it can also be applied to logistics service companies. The indicators reviewed from this research found that two indicators that can be used to improve operations: 6 indicators of input and 8 indicators of output. This can be used by logistics service companies in self-assessment to know the level of service efficiency. It is also a preparation for obtaining a certification of transport service quality standards such as the Q-Mark standard or other standards are available.
Keyword : Logistics, Performance, Efficiency, Transportation

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Title: Online Thai Dance Practice During COVID-19 Pandemic Situation

Abstract

This article aims to study online Thai dance practice in the situation of COVID-19 pandemic. The Researcher used a qualitative research methodology, which consists of document research, interviews, and observations from the sample group, who are students in the Thai Dance branch, Department of Dramatic Arts, Faculty of Fine and Applied Arts, Chulalongkorn University. Data analysis was done using descriptive analysis. Thai Dance practice was greatly affected by COVID-19 pandemic. There’s require online Thai dance practice to replace in class practice during this pandemic. The results showed that, the process of online Thai dance practice can be divided into 3 steps: 1) a survey of the readiness of the students 2) the preparation of the broadcasters or instructor 3) the implementation of online Thai dance practice management. The important factors that affect to the effectiveness of online dance practice included of: 1) electronic equipment that used for network connection 2) internet signal 3) program or application that used as an online Thai dance practice laboratory 4) location of broadcaster, instructor and students. Precautions included with: 1) Appointments should be made between broadcasters and students. 2) There should be a description of the rhythm, melody and lyrics of the songs used in the dance practice. In addition, the communication among the broadcaster and students, both verbal and body language should be a detailed explanation with a speech or gesture that is not too fast. Also, video recordings should be made during the practice in the online laboratory, which to be sent to the student for further personal reviews.

Keywords: Thai Dance, Thai Dance in online Practice, Thai Dance in the COVID-19 Pandemic

Biography: Dr.Sakgavin Siriwattanakula is a lecturer from Faculty of Fine and Applied Arts, Chulalongkorn University. He Graduated in Doctor of Philosophy (Ph.D.) in Thai Theatre and Dance, Dance Department, Faculty of Fine and Applied Arts, Chulalongkorn University, Thailand. He is interested in studying Thai dance, contemporary dance and the creation of dramatic arts. E-mail: winyoo_2@hotmail.com, Tel. +66 95 289 5662

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From : Master of Communication Arts Program, Faculty of Communication Arts,

Bangkokthonburi University
Subject Research
1. (author) An Analysis of Health Communication and Thai Herbs Discourses for Self-care from Coronavirus Disease- 2019 via Social Media of Medical Agencies in Thailand

2. (Co-author) Development of Marketing Communication Tools through Digital Media of Historical Tourism Infotainment of Group of Provinces Located in the Upper Central Region of Thailand, AKA“Singthongchaiburi”

Abstract 1

Title:   An Analysis of Health Communication and Thai Herbs Discourses for Self-care fromCoronavirus Disease- 2019 via Social Media of Medical Agencies in Thailand

Author(s) : Nutcha Patananukit

Master of Communication Arts Program, Faculty of Communication Arts,

Krungthepthonburi University

Academic Year:  2021

Abstract

The objectives of this research were: 1) to investigate health communication of “Thai herbs”; 2) to investigate Thai herbs discourses; and 3) to analyze contents, language  and social context of “Thai herbs” discourses for self-care from coronavirus disease -2019 via social media of medical agencies in Thailand by means of qualitative research with an analysis of discourse information from contents  and language via  social media of the Department of Thai Traditional and Alternative Medicine. Moreover,  in-depth interviews  was applied  with  purposive sampling  technique, including personnel in charge of  producing contents via social media from the Department of Thai Traditional and Alternative Medicine, Protection and Promotion of Thai Traditional Medical Knowledge Subdivision, and the Institute of Thai Traditional Medicine.

The findings were: 1) for the process of health communication of “Thai herbs,” key encoders were health professionals in Thai traditional medicine, whose emphasis was to  construct participation among people  and to reduce communication inequality among them with  the performance strategy  to conform to the Policy and National Public Relations Plan No. 5 (2016-2021) focusing on getting information from people and using it to set the directions  for content production;

2) “Thai herbs” discourses were: 1) the body of knowledge on Thai traditional and alternative medicine; and 2) self-care from coronavirus disease -2019;
3) from an analysis of contents of “Thai herbs” discourses, the followings were found: 1) an inspiration in self-care from coronavirus disease-2019; 2) creating accurate knowledge in using Thai herbs; and 3) clarifying contents of fake news found on social media;
4) from an analysis of language used in “Thai herbs” discourses the followings were found: 1) creating creditability of medical information; 2) giving in-depth information; 3) exemplifying for clarity; and 4) writing through slogans;
5) social context consisted of : 1) an economic aspect affected by the hoarding of Thai herbs; 2) an aspect of trends from people’s rumors; and 3) an aspect of media and information literacy.
Keywords : health communication, discourses, Thai herbs, coronavirus disease -2019, social media

Abstract 2

Title:  Development of Marketing Communication Tools through Digital Media of Historical Tourism Infotainment of Group of Provinces Located in the Upper Central Region of Thailand, AKA“Singthongchaiburi”

Authors: Suttipa Wongyala, Phasit Sophonphongphat, Saengravee Krajangsart,

Nutcha Patananukit

Research Conducted in: 2022

Abstract

This research had the following objectives: 1) to survey needs for contents and the exposure to marketing communication tools through digital media of  the target tourists; 2) to develop marketing communication tools through digital media of historical tourism infotainment of group of provinces located in the upper central region of Thailand, aka “Singthongchaiburi”; and 3) to assess the efficacy of marketing communication tools through digital media by means of research and development (R&D) with 89 stakeholders .
The findings were as followed: 1) The target tourists needed contents of scenic or photographic points in the historical tourist attraction spots and they needed contents of traveling to those spots mostly in the form of reviews. There was an exposure to marketing communication tools through digital media, firstly, by Google search engine, and secondly, by online VDOs; 2) in the stage of developing marketing communication tools through digital media; VDO marketing tools or VDO online package called tourism to follow the footsteps of King Rama V  in his private trips en route “Singthongchaiburi” by means of infotainment storytelling through tourism reviewing together with sharing historical knowledge by experts from each area as a prototype tool as well as publicizing it through Facebook page channels, websites, and YouTube  channels; 3) the result from the first assessment of the efficacy of communication tools through digital media revealed that the contents as a whole were accurate with right techniques of storytelling, and the communication channel of online VDO was suitable for the target group; however, from the second assessment, it was revealed that the samples were satisfied  mostly with contents and styles  of publicizing marketing communication tools through digital media as a whole especially  ones of the infotainment of online VDO, together with Singthongchaiburi YouTube Channel; moreover, from an analysis of the relationship between satisfaction towards communication tools through digital media and the consumer path, it was revealed that there was the statistically significant relationship (p < .01) in the high level of every variable, particularly steps of recognizing and remembering were related mostly to satisfaction with marketing communication tools through digital media.
Keywords: marketing communication tool, digital media, historical tourism, infotainment, Singthongchaiburi

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nutcha รูปติดบัตร

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Paper Title: Cause and effect of a growth mindset of Hospitality Industry Employees and students.
Abstract:
The purposes of this research were: 1) to study the level of growth mindset of hospitality employees and students; 2) To study the factors affecting the growth mindset of hospitality employees and students and 3) To study the influence of growth mindset on self-efficacy and resilience. The sample was comprised of 148 hospitality employees, categorized by gender and job status. Data were collected through a questionnaire to measure five variables including growth mindset, self-regulation, self-control, self-efficacy, and resilience. Data were analyzed using descriptive statistics and LISREL analysis. Data were analyzed using descriptive statistics and LISREL analysis.

The results are as follows: 1) Hospitality students and employees have rated growth and fixed mindset level with an average score of 37.48 - 37.57 2) Self-regulation and self-control have almost equally a significant effect on growth mindset with a score of 0.40. The level of growth mindset has also an effect on self-efficacy and resilience with .99 and 0.87 respectively. A conceptual model is then developed and performed to test the fit of the hypothetical model with the empirical data.

Keyword:  Growth mindset, Hospitality Industry, self-efficacy, resilience

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Adding value for Elephant Dung to Create New Environmentally Friendly Products in Ayothaya Community,Phra Nakhon Si Ayutthaya Province

Abstract

The objectives of this research and development are 1) to create a model for adding value to elephant dung by constructing boilers and blenders to make paper and new products. The boiler used in the study was 200 liter steel oil tank due to itsdurable and generates heat quickly with the capacity for boiling of 30 kg at a time. The blender was 304stainless steel to reduce corrosion and can be used for a long time with capacity of blending of 30 kg at a time by taking 2-3 hours for each blending; 2) to create 3 paper products from elephant dung paper namely paper bags, picture frames, and handle bags to sell in Ayothaya Floating Market in order to generate more income in the community and 3) to survey consumer satisfaction towards new environmentally friendly products by collecting the questionnaire from 200 tourists.

The research results revealed that most of the informants were female, aged 20-30 years and have their own business. They are satisfy with new environmental friendly product and have environmental liability at 4.36, be environmentally and socially responsible when purchasing environmentally friendly products at 4.56,participate in the promotion of career in the community at 4.43, aware of environmentally friendly products at3.79, have a positive attitude towards environmentally friendly products and, socially and environmentally responsibilityat 4.01, concern and aware of environmental issues at 3.88 , feel satisfy with environmentally friendly products in overall at 4.30 , feel interested in innovative products developed from elephant dung at4.52 and feel happy to participate in environmental protection by using natural products at 4.45. The Ayothayacommunity wants to develop a wide range of products to create sustainable careers and income in the community.

Keywords: Added value creation, new product, environmental friendly

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The Process of Creating a Language for Communication of MSM In the Park of Thailand

Abstract
This qualitative research aimed to 1) study the meaning and conditions of the sexual activity of MSM in the park 2) study the symbolic interactions of sexual activity, and 3) study negotiations and their impacts at both individual and social levels, including public communication for well-being. It was an in-depth study of the informant and the participant researcher's fieldwork. A structured in-depth interview was used in the study. The authors provided a guide to the key informant question for 10 users of the park for sexual activity. A specific method of selecting key informants was adopted.

The results showed that 1. MSM having sexual activity in parks had different levels of semantic, language-building, and impact-negotiating processes: parks became places of sexual activity as a social phenomenon, including the creation of a new language for understanding amongst their own groups to avoid being watched and noticed by the general public who use the park. 2. MSM who engaged in sexual activity in the park had a multifaceted symbolic interaction, including masturbation, oral sex, and anal sex. 3. MSM were negotiating health risks, harsh laws, and insults, as well as inadequate and serious government communications about their health. The findings of this study could be the driving force for opening up more areas of gender diversity. It also created a plan for communicating health coverage to people of all genders by the state, and ultimately could bring about the well-being of people in society.

Keywords: gender, MSM, language creation, park

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Chalermsak Toomhirun : Sukhothai Thammathirat Open University

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Chalermsak Toomhirun : Sukhothai Thammathirat Open University

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Research Title: Agro-tourism Extension: Comparison between Kingdom of Thailand and Socialist Republic of Vietnam
Abstract:
The research was to study (1) agro-tourism attractions context, (2) evaluation of the agro-tourism attraction management, (3) agro-tourism extension, (4) problems of agro-tourism attractions, and (5) comparative analysis of agro-tourism attractions between Thailand and Vietnam. Population comprised of 134 agro-tourism attractions in Thailand and Vietnam. 268 samples were determined by using purposive and snowball sampling methods from 3 groups: (1) 96 farmers or owners of agro-tourism attractions (2) 79 tourists and (3) 93 key informants related to agro-tourism. This research was survey research by conducting interview for data collection. Statistics used in data analysis included descriptive statistics, comparative statistics, and content analysis.

The results revealed that (1) agro-tourism attractions of Thailand were a mixed of natural-made and man-made. The prominent point was agricultural learning resource with 19.67 Rai. Agro-tourism activity was organized in agricultural area visitation, and received support from government agencies. For Vietnam, they are nature-made attractions. The prominent point was agricultural learning center with 24.85 Rai. Agro-tourism activity was organized in the form of agricultural area visitation, and mostly did not receive any support from government agencies; 2) tourism management, Thai farmers thought that lecture and demonstration gave sufficient knowledge at the high level. Regarding the organization, leader or leader quality and potential of carrying capacity were essential. For Vietnamese farmers, the distribution of products and product processing were sufficient at the highest level. The leader and quality of the leader were important and prominent point was on the aspect of attracting tourists; 3) Thai farmers wanted the knowledge through electronic media and personal media in form of lecturing and field trip while Vietnamese farmers wanted through all channels and method; 4) Thailand problem was about the development of tourist attractions while the problem of Vietnam was about accommodation service; 5) comparison of the differences, showed that the differences lied in the accommodation sufficiency, customer focus, knowledge management, personnel focus, tourist service, and tourism sustainability, management agencies, along with the needs of knowledge in promotion, marketing, and electronic channel extension.
Keywords: Extension, Agro-tourism, Thailand, Vietnam, Comparison

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Research Title Tourism Experience Requirements For Gastronomic Tourism Activities in Trang

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Abstract:
The purposes of this research were 1) to analyze of local food tourism potential in Trang 2) to analyze tourism experience requirements from gastronomic tourism activities in Trang. This action research was used quantitative research and research tools were questionnaires.  Data were collected from quasi-experimental design. Quantitative data collected from 400 samples was analyzed by using descriptive statistics.

Keywords: Tourism Experience, Gastronomy Tourism, Trang Province

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Title: The design of dance movements in Thai drama from foreign literature.

This article aims to present the dance choreography design style in the Thai drama with the content from foreign literature. Documentary study, interview and self-experience were used for the study. This article is also constantly evolving in relation to the tastes of the creators and the audience, social relationship, academic recognition as well as the selection of new theories for interpretation to point out the principles and performance elements in the dance choreography design in the drama.

The results showed that there are 4 principles in the design of the dance performances: 1) using the main dance moves from Thai dance, 2) Selection of main dance moves in foreign dances, 3) the combination of dance moves between Thai and foreign dances, and 4) Rethinking the moves. There are also three factors that are taken into account: 1) giving more weight to Thai dances than foreign dances, 2) creating a balance of dance postures that are related or consistent, and 3) modern storytelling. This information will continue to be a guideline for creating thousands of dramas from foreign literature.

Keywords: Dance choreography design, Thai drama, foreign literature,

Documentary study was used.

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Asst. Prof.Dr.Amares Thepma ,School of Architecture and fine Arts University of Phayao. 

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Asst. Prof.Dr.Amares Thepma ,School of Architecture and fine Arts University of Phayao. 

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Title : An Application of the Bura Charter Guidelines to Assess the Physical Status of Traditional Architectural Buildings in the Old Town of Thailand

Abstract:
The preserving of  cultural heritage buildings and heritage site is urgently needed to fine the guideline to prevent the loss of valuable cultural heritage resource due to the problem of building abandoned less of maintenance systematic and use of the building. The purpose of this research was to apply the BURA charter guidelines to assess the physical status of traditional architectural buildings in the old town of Thailand to propose the guidelines for support the development of tourism place standard consisting of Lamphun, Phrae, and Nan old town. Community-based action research and qualitative research were used, and research tool uses field survey forms, photographs, record the precious stories and critical situation, cultural heritage assessment form, tourist attraction standard assessment form, and architectural simulation. Data were collected from in-depth interviews, focus group discussion and collect data from the evaluation results from architectural conservation experts. Results of applying the guidelines of the BURA Charter showed the cultural heritage value in the three areas was at high potential of environment and architecture. However, when assessed according to physical tourist attractions standards, it found that the building physical and physical environmental standard were assessed as medium to low. As the result, it needed to be developed to have the standard of tourist attraction especially the tourism basic facilities for provide services especially for elderly and handicapped tourism in most urgently. And the potential development should be harmoniously with the development guidelines to the historical tourist attraction that requires both strategic planning and tourism development.

Keywords: BURA Charter, Physical Status, Traditional Architectural Buildings, Old Town, Thailand

Biography: Asst.Prof.Dr.Amares Thepma is a lecturer from School of Architecture and Fine Arts, University of Phayao. He Graduated in Doctor of Philosophy (Ph.D.) in Architecture, Faculty of Architecture, Chulalongkorn University, Thailand. Telphone +66 813871462 Emai: amaiest@hotmail.com, amaresthepma@gmail.com

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Mananshaya  Phetruchee: Suan Sunandha Rajabhat University

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Mananshaya  Phetruchee: Suan Sunandha Rajabhat University

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Title 1: The choreography of Unakarn: the female character when she disguised as a man in the Thai court drama, “Unakarn Panji Chom Suan Khwan”.
Abstract:
This creative research aims to design the movements of Unakarn in the Thai court drama, “Unakarn Panji Chom Suan Khwan” by essentially based on the Thai court drama literature of King Rama II. The author synthesized knowledge from texts, academic documents, self-training as well as experiences from teaching and performing, observation, expert interviews, and dance evaluations by Thai classical dance masters. Accordingly, all the data were analyzed to create and design the dance postures. The design then was qualitatively recorded and presented to the experts for evaluating and confirming the recorded qualitative data. For the quantitative data analysis, the data collected from the assessment form were analyzed using basic statistics including mean and standard deviation. The data were also presented by analytical description and performance. The finding showed that King Rama II created the character Unakarn that was different from Kuda Narawangsa in the Panji stories (the original version). This character corresponds to the character of females in Thai traditions as well as the sociocultural context. It makes Unakarn lively and allows Panji to question if Unakarn is a woman or a man. The character of Unakarn headed to the creation of the female character when she disguised as a man in the Thai court drama dance style. The choreographer uses 3 ways for the design: 1. choreography based on the Tamraram (dance recording textbook), 2. choreography based on the original dance, and 3. developing from the original dance. This creation is new. The choreographer guarantee that the character of Unakarn in “Unakarn Panji Chom Suan Khwan” is the most consistent with the Thai court drama literature of King Rama II.(271words)

Keywords: Panji, Kuda Narawangsa, Unakarn, Thai court drama, King Rama II

Title 2: Thaw Worachan (Wad) The famous actress in the reign of King Rama IV, who created Pleng Cha Pleng Reow Narai, the special holy and noble dance.
Abstract:
The purposes of this qualitative research were 1) to study the biography of Thaw Worachan (Wad), 2) to study how she created Pleng Cha Pleng Reow Narai. The data record is from her biography. Including the author synthesized knowledge from texts, previous research, experiences from teaching and performing, and expert interviews. The study of the biography of Thaw Worachan (Wad) is descriptive. Triangulation for ascertaining the reliability and validity; data were analyzed by criticism the inductive and deductive, categorizing information, analytic induction, and verifying the validity of the findings with experts. The finding showed that Thaw Worachan (Wad) was born in 1841 during the reign of King Rama III. She was born in a noble family and orphaned his father from a young age. Chao Chom Nak, her aunt, brought her to present as a royal drama since the age of 10, later became concubine in the reign of King Rama IV, and Thaw Worachan in the reign of King Rama V. Thaw Worachan (Wad) is famous for her dance and her beauty. But she never mentioned or acknowledged her dramatic role. There is only one dance, which is the Pleng Cha Pleng Reow Narai. Thaw Worachan (Wad) created Pleng Cha Pleng Reow Narai from the basic dance that she has been practicing repeatedly for a long time until she has offline cognition, implicit memory, reasoning and problem-solving processes. Especially, Pleng Cha Pleng Reow Narai also shows the creative process from embodied cognition, which consists of creative genius. The dance emphasizes interesting backgrounds, interpolating ways of thinking, traditions and includes many signs. Pleng Cha Pleng Reow Narai reflects the processing of perceptions arising from environmental situations and this knowledge shapes her life. Thaw Worachan (Wad) lived in 5 reigns and passed away in 1939 at 98 years old. (298words)

Keywords: Thaw Worachan (Wad), pleng cha pleng reow narai, embodied cognition, implicit memory

Biography: Mananshaya  Phetruchee is a lecturer from Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University, She Graduated in Master of Arts (M.A.) in Performing Arts, Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University, Thailand. She is interested in choreographic analysis research and gender studies in Thai court drama research. E-mail: mananshaya.ph@ssru.ac.th, Tel. +66 81 146 9161

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Title: Creation of Ceramic Wall Tiles from Tai Lue Woven Patterns Chiang Kham District, Phayao Province 

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Asst.Prof.Weerada Buabangbai: University of Phayao 

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Asst.Prof.Weerada Buabangbai: University of Phayao 

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Abstract:
This project of designing a ceramic product to promote tourism in the Tai Lue Cultural Village represents a qualitative research. The objective of this research was to study the patterns of Tai Lue woven fabrics in Chiang Kham, Phayao Province. These patterns were then used to design and create decorative tiles and to guide the design of cultural heritage products. Data was gathered by survey and interview; it was then analyzed and used to develop tile designs. The tile patterns can be divided into four types based on the following characteristics: 1) designs from techniques used in weaving and traditional fabric patterns, 2) designs from tools and weaving equipment, 3) designs from animal patterns that appear on woven fabrics, and 4) designs created by combining patterns.  Then to create a mold prototype for hand compression molding. Produce works according to the ceramic process. The tiles are fired at 1,250 degrees Celsius (Cone 7), these tiles were then installed on the wall of the shop selling products. Tai Lue Cultural Center, Wat Yuan. The results of this research revealed that incorporating the beauty of Tai Lue woven fabrics into decorative wall tiles can offer a new way to carry on and convey cultural heritage. This work may play a part in promoting tourism in the Tai Lue Cultural Village and offers a guideline for how to build local wisdom into cultural innovations that continue to maintain the identity of the community.
Keywords: Ceramic Tiles, Wall Tiles, Tai Lue Textiles, Cultural heritage, Pattern

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EFFECT OF ELECTRIC FIELD STENGTH AND PULSE NUMBER ON TOTAL PHENOLIC CONTENT, TOTAL FLAVONOID CONTENT AND BIOLOGICAL ACTIVITIES OF CHINESE GARLIC (Allium chinense)

Abstract
Allium chinense (Chinese garlic) contains a variety of phytochemicals that are beneficial to health. Several extraction methods have been developed in order to achieve a high extraction yield. A pulse electric field was used in this study to aid extraction and reduce the use of harsh chemical solvents. The effect of pulsed electric field (PEF)-assisted extraction of Chinese garlic on total phenolic content (TPC), total flavonoid content (TF), and biological activities like antioxidant activity (FRAP and DPPH), and anti-angiogenic activity was investigated in this study. PEF intensity (4, 5, and 6 kv/cm) with 1000, 3000, and 5000 pulses was used to vary the study conditions. As a control, Chinese garlics macerated in water were used. The discovery demonstrated that pulse electric fields have different effects on TPC and TFC. TPC value increased as the number of pulses increased, but electric field strength had no effect on TPC value. The garlic extracted at 5 kV/cm and 5000 pulses had the highest TPC value, measuring 56.46±3.64 mgGAE/100gFW. The FRAP assay revealed a positive correlation between antioxidant activity and TPC value, with a R value of 0.8647. TFC showed a distinct trend in which the values were affected by electric field strength but differed slightly when different pulse numbers were used. The TFC value was 18.72±0.43 mgQE/gFW when the garlic was treated with 6 kV/cm and 5000 pulses. Furthermore, the chick chorioallantoic membrane (CAM) assay was used to investigate the antiangiogenic activity of garlic extracts. The pattern of percent angiogenic inhibition followed the trend of total flavonoid content. It can be concluded that pulse intensity and pulse number had a positive effect on total phenolic and total flavonoid content extracted from garlic; however, different types of phytochemicals may be responsible for different biological activities.

Keyword: Chinese garlic, phenolic content, flavonoid content, pulse electric field, biological activities

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Title: 1.Online Learning Management in COVID-19 Epidemic for the Bachelor of Fine and Applied Arts Program in Performing Arts (Thai Dance and Theatre), Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University
This research aims to study online learning management, system, features, factors, and its results in COVID-19 situation for the Bachelor of Fine and Applied Arts Program in Performing Arts, Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University. The research is conducted by studying documents, interviews, observations, and evaluation. The results revealed that, this program has applied technology since before the outbreak of COVID-19 epidemic, and has utilized the applications for managing online and on-site learning system. The system focuses on integrating knowledge with technology to develop learners' potential. The learning content is categorized into 3 groups: theory-based, combination of theory-based and practice-based, and practice-based. The learning system management is as follows: 1. Integration of content, activities, and assessment with applications; 2. Integration with community according to the policy of Rajabhat University system; 3. Reduction of learning hours while maintaining quality; 4. Adjustment of instructors and learners' attitude; 5. Collaborative approach to learning guidelines; 6. Presentation through social medias to develop learners' technology skills based on the policy of digital university transformation; 7. Opportunity to work while studying to enhance learning experience and earn income to alleviate family’s burden. Factors for learning environment are: 1. Electronic equipment, 2. Accessibility and stability of internet system, 3. Nature of subjects that focus on practice, 4. Skills of instructors, learners, and staff for effective utilization, 5. Attitudes, encouragement, and skills in dealing with obstacles, 6. Financial resource, 7. Supporting network, 8. Universities and government policy. The evaluation is learners-based while maintaining quality of all assessment criteria. This approach can reduce learning management problems and learners can be developed within the limitation of COVID-19 epidemic. In addition, it is an encouragement to utilize technology for learning, and can be developed into the constant pursuit of knowledge throughout life.

Keywords: Online Learning Management, COVID-19 Epidemic, Performing Arts, Thai Dance and Theatre Department, Suan Sunandha Rajabhat University

Title: 2.Integrated Learning Management System in Performing Arts Research Course, Bachelor of Fine and Applied Arts Program in Performing Arts (Thai Dance and Theatre), Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University
The objective is to study learning system, management, features, factors, achievement, and utilization of integrated learning system in Performing Arts Research course, Bachelor of Fine and Applied Arts Program in Performing Arts, Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University, academic year 2021. Research is conducted by documentation, interview, observation, and evaluation of learning achievement. For the results, 51 students were categorized by research skills into 3 groups: advanced development group, development with guidance group, and development with difficulties group. The learning was conducted online, emphasized the equality to develop learners according to their individual potential. The content is corresponded to performing arts and its related topics in both theory and practice. The learning system are: 1. Indication of benefits from research and self-development to adjust learners' attitude; 2. Application of games to stimulate learning, develop skills, and build learning experience. By learning with classmates, the learners will feel accepted by others, which will create confidence and pride in themselves; 3. Doing research on their chosen topic to discover their potential and development. Researching the interested topics will be beneficial for future studies and their occupation; 4. Exchange of knowledge, demonstration, and advices from friends and instructors, both in group and individually, to stimulate learning and help learners to accept opinions of others and understand the code of conduct for researchers. This is based on social psychology to adjust learners' attitude and social behavior. Using games as a medium can approach the learners effectively. The achievement is evaluated by: 1. Level of interests in learning contents; 2. Rate of assignment submission; 3. Idea for research topics, which helps develop research skills according to the course objectives; 4. Application of knowledge in other courses and in daily life. This study is innovative and worth developing in performing arts education

Keywords: Integrated Learning Management System, Performing Arts Research Course, Thai Dance and Theatre, Suan Sunandha Rajabhat University

Biography: Asst.Prof.Dr.Manissa Vasinarom is a lecturer from Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University. She Graduated in Doctor of Philosophy (Ph.D.) in Thai Theatre and Dance, Dance Department, Faculty of Fine and Applied Arts, Chulalongkorn University, Thailand. She received award from National Research Council of Thailand: The best dissertation of year 2021 at Good Level (Philosophy Field). She also received King Prajadhipok Studies Scholarship for dissertation in Doctor of Philosophy from King Prajadhipok’s Institute. She is interested in conducting research in She is interested in conducting research. E-mail: manissa.va@ssru.ac.th, Tel. +66 89 923 1990

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Title: Tourists' Behavior in Selecting Accommodation at Wang-Yang Homestay in Wang-Yang, Sri-Prachan, Suphanburi

Abstract

This study aimed at 1) studying types of tourists who stayed at Wang-Yang Homestay and 2) investigating tourists’ behaviour who chose to stay at Wang-Yang Homestay. This paper was a survey by recoding tourists’ statistics who traveled to Wang-Yang. 30 tourists who traveled to Wang-Yang was requested to fill in the open-ended questionnaire based on convenience sampling. This questionnaire was validated by the experts in the field. Descriptive statistics was used for data analysis.

The findings revealed that there were three main types of tourists visiting Wang-Yang. The first group was an education tourist or a field study held by the organization. The second was a tourist who worked as a public relations staff, TV host and MC, presses and online media. The last group was an independent tourist. In terms of staying at Wang-Yang Homestay, it showed that the tourists who worked in the field of media had the highest rate of staying. This may be that they needed to collect data and take photos to be publicised on their platforms. Another type of tourist found was the education tourist or the field study held by the organizations with the limitations of inadequate accommodation. This can imply that, for the sustainable tourism in Wang-Yang, the ample accommodation should be improved to accommodate the large groups of tourists.

Key words: tourists’ behaviour, services, types of tourists

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Ponnipass  Ariyaprana : Faculty of Nursing, Bangkokthonburi University

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Ponnipass  Ariyaprana : Faculty of Nursing, Bangkokthonburi University

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Relationship Between Health Literacy and Prevention Behaviors of Corona Disease 2019 in Preschool Parents, Thawi Watthana District. Bangkok, Thailand

Abstract

This research is descriptive research. The objectives of this study were to study health literacy and preventive behaviors of COVID-19 and to study the relationship between health literacy and prevention behaviors of COVID-19 by applying the theory of knowledge of COVID-19. health The sample group studied was parents of preschool children in Thawi Watthana District. Bangkok, 156 people were selected using a simple random sampling method. The research tool was a questionnaire on health literacy and prevention behaviors of Coronavirus 2019, the quality of the questionnaire was examined by content validity. Verification of confidence by means of the alpha coefficient Cronbach. The data was analyzed by finding percentage, mean and standard deviation. And use computer programs. The results showed that 1) overall health literacy in the prevention of COVID-19 infection was at a high level And overall coronavirus disease prevention behaviors were at a high level. 2) The relationship between health literacy and the prevention behavior of COVID-19 was at a very low level. With statistical significance at the .05 level, the recommendation of this research is that parents should be promoted to awareness of the various aspects of the prevention of COVID-19 in order to gain awareness. In preventing coronavirus disease 2019 in preschool age children.

Keywords: Health Literacy, behavior of prevention of coronavirus disease 2019, Preschool Parents

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สมาคม  สภาการพยาบาล

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Ponsaran Saranrom : Sukhothai Thammathirat Open University 

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Ponsaran Saranrom : Sukhothai Thammathirat Open University 

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Title: Extension Guidelines to Participation of Farmers in Agricultural Management in the area of Land Readjustment in Kamalasai District, Kalasin province
Abstract

The objectives were to study 1) the agricultural management context of farmers 2) appropriate alternative agricultural system of farmers 3) appropriate agricultural extension guidelines of farmers along with supply chain, and 4) participation extension guidelines of farmers in land adjustment project in Kamalasai District, Kalasin province

The population consisted of 1) 595 farmers who participated Lampao irrigation and maintenance project in Kalasin province. The sample size of 86 people was determined by using Taro Yamane formula with the error level of 0.1 and using simple random sampling method. Data was collected by conducting interview about agricultural management context and analyzed by descriptive analysis; 2) key informants about appropriate alternative agricultural system, appropriate agricultural extension guidelines and participation extension guidelines, the samples were determined by using purposive sampling. Data was collected by conducting focus group and data was analyzed by using content analysis.

The results revealed that 1) all of the farmers mainly produced rice and lost profit from rice production at 256.51 Baht/Rai. 2) The appropriate alternative agricultural system of farmers were comprised of 4 systems: (1) rice mono-cropping system (2) crops grown after rice farming (3) rice production system with other agricultural activities and (4) integrated farming system. 3) Appropriate agricultural extension guidelines of farmers included: (1) upstream level i.e. fertilizer application according to soil analysis results, using self-mixed fertilizer, the reduction ratio of seed usage, microbial pesticide application, and integrated pest management; (2) Midstream level i.e. applying to large collaborative farming product standard; (3) Downstream level i.e. the product price guarantee, direct sale to consumers, and online marketing. 4) Participation extension guidelines of farmers found that there were 2 levels of engagement linkage mechanisms: (1) group activity network mechanism of the community with the project areas and (2) committee mechanism driving the complete circle of agricultural development.

Keyword: Extension Guidelines, Participation, Agricultural Management, Alternative agricultural system

Biography: Dr.Ponsaran Saranrom is a lecturer from School of Agriculture and Cooperative, Sukhothai Thammathirat Open University. He is interested in conducting research in Agricultural Extension and Development. Tel +66-93-356-9191 e-mail: oh1981@gmail.com

Title: Extension Guidelines to Participation of Farmers in Agricultural Management in the area of Land Readjustment and Irrigation for Agriculture

Researcher Name: Ponsaran Saranrom and et.al

University/Organization: School of Agriculture and Cooperative, Sukhothai Thammathirat Open University

Abstract

The objectives were to study and compare 1) the agricultural management context of farmers 2) appropriate alternative agricultural system of farmers 3) appropriate agricultural extension guidelines of farmers along with supply chain, and 4) participation extension guidelines of farmers.

The population in this study consisted of 1) 348, 595, and 567 farmers who participated in the land Readjustment and Irrigation for Agriculture project in Chainat, Kalasin, and Pattalung province respectively.

The sample size of 78, 86 and 85 people respectively was determined by using Taro Yamane formula with the error level of 0.1 and using simple random sampling method. Data was collected by interview about agricultural management context and was analyzed by descriptive analysis; 2) Key informants about appropriate alternative agricultural system, appropriate agricultural extension guidelines and participation extension guidelines ; the samples were determined by purposive sampling. Data was collected by focus group and analyzed by content analysis.

The results showed that 1) all of the farmers mainly produced rice. Farmers in Chinat and Kalasin lost profit at 1,326.77 and 256.51 Baht/Rai whereas farmers in Pattalung province gained profit at 1,160.76 Baht/Rai. 2) There were 4 systems; (1) rice mono-cropping system (2) crops grown after rice farming (3) rice production system with other agricultural activities and (4) integrated farming system. 3) Appropriate agricultural extension guidelines included: (1) upstream level i.e. fertilizer application according to soil analysis results, using self-mixed fertilizer, the reduction ratio of seed usage, microbial pesticide application, and integrated pest management; (2) Midstream level i.e. applying to large collaborative farming product standard; (3) Downstream level i.e. the product price guarantee, direct sale to consumers, and online marketing. 4) Participation extension guidelines were (1) participation in every step of the process, (2) the extension to co-learning process, (3) appropriate activity design in community context, (4) activity creation that lead to continuous participation, (5) the creation of participation process mechanism, and (6) the connection with partners and network agencies.

Keywords: Participation extension, Land readjustment, Alternative agricultural system

Biography: Dr.Ponsaran Saranrom is a lecturer from School of Agriculture and Cooperative, Sukhothai Thammathirat Open University. He is interested in conducting research in Agricultural Extension and Development. Tel +66-93-356-9191 e-mail: oh1981@gmail.com

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Title: A Study of Forgiveness and Violence Behavior of Vocational Students in Pathum Thani Province

Abstract :

The research entitled "A Study of Forgiveness and Violence Behavior of Vocational Students in Pathum Thani Province". The objectives of this study were to study forgiveness, Violent behavior, and the relationship between forgiveness and violent behavior of vocational students in Pathumthani Province. This study was a quantitative research model. A sample was 400 cases were drawn from a vocational institution in Pathum Thani Province: certificate degree and diploma degree using multistage random sampling method. The instruments used for data collection were questionnaire. The analysis was then analyzed by Descriptive Statistics, the mean difference of the mean of two sample groups (Independent Sample: t-test), One-way Analysis of Variance: F-test) and Correlation coefficient (Correlation).

The findings of the study showed that the students had a high positive and low negative degree of self-forgiveness. The forgiveness of other, the students had a high positive and a low negative degree of forgiveness. The students’ situational forgiving had a high degree of positive and low negative level. And overall, the students had a low level of violence. When personal factors were compared with the level of forgiveness, it was found that personal factors were associated with the degree of forgiveness. Significantly at .05 divided into each aspect as follows: 1) Positive self-forgiveness was related to gender, age and subject categories. 2) Negative self-forgiveness was related to sex, age, religion, education level. And subject categories. 3) Forgiveness of others, positive aspects, and gender. 4) Negative aspects of forgiving others. does not vary with personal factors. 5)The positive situational forgiveness were related to gender and birth order. 6) 6) Forgiveness of negative situations was related to birth order and subject categories. And 7) violent behavior varies with parents’ income. The correlation between forgiveness and assessment of violent behavior found that remission had an impact on evaluating violent behavior. Each side is divided into: There was a very low level of correlation (r=0.101) and negative forgiveness of the situation. Forgiving others as negative. The correlation is very low (r=0.114).

Keywords: forgiveness, violent behavior, vocational students

Biography: Pennapha Thongkham is a lecturer at the faculty of Liberal Arts, Rajamangala University of Technology Thanyaburi (RMUTT) in Pathumthani Province. She is interested in counseling psychology. Tel. +66-86-661-6264, e-mail: pennapha_t@rmutt.ac.th, pennapha911@gmail.com

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Rajamangala University of Technology Suvarnabhumi
Title: Vietnamese Cultural Wisdom Heritage to Promote Tourism Activities in Ban Mae Phra Prajak Community, Song Phi Nong District, Suphan-Buri Province

Abstract

The objectives of this research are 1) to study cultural wisdom of the Vietnamese ethnic community and 2) to propose activities and travel routes for the Mae Phra Prajak Vietnamese community. This research study is a qualitative research, using a purposive sampling method from 15 key informants, namely government, private and community sectors. The data were collected from in-depth interviews and participatory action research (PAR) in the design of community tourism routes with the method of content analysis and presented the study results in a descriptive.

The results of the study found that cultural wisdom of the Vietnamese ethnic group in Ban Mae Phra Prajak community, Song Phi Nong district, Suphan Buri province includes the wisdom of local food culture, community handicraft, dress culture, traditions and way of life of ethnic groups which has a distinctive cultural identity. The results of the study can be applied to design tourism activities to learn and engage with the community in creating a tourism experience through activities on the wisdom and culture of the community as follows: “Making Pra Mom” or food from fish preservation activities with Vietnamese wisdom, food menu from Pra Mom, Vietnamese roast suckling pig, Vietnamese Bua Loi desserts, Mudd Tai desserts, Vietnamese hammock handicrafts, traditional dress;  riding sidecar to see the beauty of Ban Mae Phra Prachak Church and Chom Tung Tower; take a boat trip to see the waterfront community lifestyle. These activities can be offered in the pattern of 2 types of tourism routes as follows: Type 1- 2 days 1 night, “Visiting the riverside village lifestyle in Ban Mae Phra Prajak community- The only one in Suphan" and the second one-day trip as "one day trip to visit the only Vietnamese culture in Suphan”

Keywords:  Ethnicity, Tourism activities, Vietnamese, Wisdom

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Title : Tai Lue elephant puppetry

Name:  Bhudit Siriwattanakula
University/Organization: Music and Dramatic Arts Faculty of Architecture and Fine Arts University of Phayao, Thailand

Abstract:
Research on Tai Lue elephant puppetry Objective to create performances from Tai Lue ethnic identity for youth to promote cultural tourism villages. With the qualitative research process and the Creativity show, this research focuses on data study in Chiang Kham District and Tai Lue Cultural Center (Wat Yuan). Use the method of interviewing individuals with expertise in local arts and culture and study various types of Thai puppet shows to bring that knowledge to create a Tai Lue elephant puppet. Organize workshops to pass on knowledge to the local youth and jointly design patterns that include the elements used in puppetry. After completing the research process, it found that elephants are animals related to the way of life of the Tai Lue people. History, literature, sing Lue, cloth patterns, and Tung patterns The creation of the show, therefore, focuses on elephant puppetry to showcase the local culture youth born to learn and extend the knowledge by jointly designing patterns on the elephant puppet with the researcher, with local artists to advise and guide each step Adjusting the arts and culture through the performance of Tai Lue Elephant Puppet is considered to create added value and build on the original wisdom and passed on to the youth to inherit and a model for creating shows and products of the community in the future.

Keywords: Tai Lue Ethnic Identity, Performance for Youth, Tai Lue Elephant Puppet

Biography: Bhudit Siriwattanakula  is a lecture in Music and Dramatic Arts Faculty of Architecture and Fine Arts University of Phayao, Thailand. He Graduated in Master Degree of Bunditpatanasilpa Institute, Thailand.

Email:wiriya.sa@up.ac.th Tel:+66 89 449 6559

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Title: Enhancing Speaker’s Ethos in Persuasive Speech: A Case Study of Oprah Winfrey

Abstract
It is believed that enhancing ethos (speaker’s credibility) in persuasive speech seems to be a difficult work. However, previous studies suggest that it can be strategically learned. With this respect, this study aims at exploring strategies used in enhancing speaker’s credibility and trust in an actual persuasive speech. This study employed a qualitative method by using textual analysis. Oprah Winfrey’s speech delivered after she received the Cecil B. DeMille award at the Golden Globes 2018 was selected and transcribed as data for analysis and Aristotle’s rhetorical appeal: ethos was chosen as an analytical framework. Purposed by Higgins and Walker (2012), ethos or speaker’s credibility and trust can be enhanced through five appealing devices including similitude, deference, expertise, self-criticism and the inclination to succeed. The results revealed that Winfrey employed four devices including self-criticism, expertise, similitude and the inclination to succeed in order to enhance her credibility in her speech as well as strengthening her trust to her audiences. This study also sheds light on the patterns of how each device was used effectively.

Keywords: Aristotle’s rhetorical appeal, Ethos, Oprah Winfrey, Persuasive speech

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Sakchai Iamkrasin, Faculty of Fine and Applied Arts, Suansunandha Rajabhat University

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Sakchai Iamkrasin, Faculty of Fine and Applied Arts, Suansunandha Rajabhat University

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Paper Title: The Application of Contemplative Education Concept for Developing Acting skills
Abstract: This research aimed to apply Contemplative Education learning process to develop and improve acting skills. This study is a mixed method research aiming to Study the Contemplative education and DISC Theory were used as framework to design learning activities to improve acting skills. Quasi-Experimental Research model was applied conducting with a single group.The target group was a sample of 15  performing arts students from Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University. The process of training takes a total of 18 hours, in 3 days. The research tools are varied in order to gain reliable and accurate results: Pre-test and post-test survey, observation, informal interview and in-depth interview. For this research, when applied Contemplative Education learning process to acting skills training, the activities used could be divided into 3 modes: 1) The theory: DISC Theory 2. The inward self exploration and 3. The outward exploration. The results after the training program found that what the participants learned were aligned with Konstantine Stanisslavsky’s 9 elements of acting theory namely: Magic If, Given circumstance, Imagination, Concentration of Attention, Truth and Belief, Communion, Adaptation and Tempo – Rhythm. And it can lead to further development of performance skills in the future.
Keywords: Contemplative Education, Acting Skills, DISC Theory
Biography: Sakchai Iamkrasin is a training officer from Contemplative Education, Mahidol University. He Graduated Bachelor of Arts from Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University in 2007. He has been a guest lecturer in Acting and  Directing courses for the Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University (2012). He is interested in Contemplative Learning Process for developing Action skills.              E-mail: s62563806004@ssru.ac.th, sakchai.iam@mahidol.ac.th, Tel. +66 81 988 2820

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Antibacterial Activity of Mitragyna Speciosa Korth.Leaves
ABSTRACT
Crude extracts from hexane, dichloromethane, ethyl acetate, ethanol and 50% acetic acid and purified mitragynine from the extract of Mitragyna Speciosa (Kratom) Leaves. Were waluated for their antibacterial activity. against Staphylococcus aureus (S. aureus) and Escherichia coli (E. coli) tested by using disk diffusion technique and Minimum inhibitory concentration (MIC). The result found that purified mitragynine showed the inhibit bacterial growth especially S. aureus with inhibition zone 4.35±0.68 mm. in length and have the minimal inhibitory concentration (MIC) at 6 mg/ml. While crude extract with 50% acetic acid demonstrates the inhibition zone 5.52±0.44 mm. and 4.65±1.02 mm. in length and MIC value 6 mg/ml. and 9 mg/ml. toward S. aureus and E. coli respectively. flowever crude extracts hexane, dichloromethane, ethyl acetate and ethanol were inactive on all bacterial strains

Key words: crude extracts, antibacterial, Katom, mitragynine

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Title:

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Name: Jittraporn Therawat Rajamangala University of Technology Suvarnabhumi,      Thailand

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Name: Jittraporn Therawat Rajamangala University of Technology Suvarnabhumi,      Thailand

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Title: Designation of  Tourism Route and Activitiesto Experience the Culture of Ban Bang Mae Mai, Bang Yai Sub-district, Bang Pla Ma District Suphan Buri Province.
Abstract

This research article has a purpose to design routes and activities for community tourism to experience the culture of Ban Bang Mae Mai in the format of qualitative research. The research instrument used for data collection were observation form, interview form, small group meeting with 25 key informants who were involved in tourism in Ban Bang Mae Mai community. Data was collected from field surveys that the researchers visited the community to collect information about the area and conducted group meetings for route design training including participatory action research (PAR) whereas the data analysis was content analysis in the format of narrative description. The research result showed that  the designation of community tourism route to experience the culture of Ban Bang Mae Mai comprises the outstanding natural tourist resources include sightseeing hundred sugar palms in a row,  sugar palm groves, herbs and boat trips to see the Tha Chin River lifestyle; Cultural tourism resources for 12 months include the festival of making merit and offering food to monks which is considered as a blessing across the year, loads of silver and gold, making gifts for rice and the Mae Phosop-goddess of agriculture- parade; Activities resources include hundred-year broom-making, water hyacinths weaving, local food cooking and Thai sponge cake making;  Festival resources include the long drum dance, the legendary Bang Mae Mai dance and Service resources include homestay accommodations, restaurants and souvenir shops. After collecting information, the researchers cooperated with the community to design a cultural tourism route to experience the lifestyle of Ban Bang Mae Mai for 2 days and 1 night in the name of “ Relaxing and Wandering in Bang Mae Mai style”
Key words: Designation, Route, Tourism activities, Culture experience community
Biography: Jittraporn Therawat is a lecturer from Tourism, Faculty of Liberal Arts at Rajamangala University of Technology Suvarnabhumi, Thailand. She graduated in Master of Arts Program in Tourism and Hospitality