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Innovation is at its peak now. As we are about to enter another new year, the design industry is showing no signs of the olden age anymore. Every year, there is something new to explore in this thriving industry. Logo design is one of such many areas of design that evolves every year to meet the needs of the business world. Lets take a look at the Top 20 Logo Design Trends For 2020.

A logo is a crucial part of a brand's image. It is one asset that is solely responsible for communicating the values, personality, and quality standards of businesses. It is the most visible symbol of a brand and gets printed on every product and service of a company.

We have been analyzing the course of logo design for a long time. Looking at the current position, we have chosen 20 logo design trends based on our past predictions. Some are developments in the past trends, while others are fresh stylistic choices that sensationally grab the eyes of the public at this point.
Top 20 logo design trends for 2020
Gradients

In the last few years, gradients have become very modern and among the top in logo design trends, and the trend continues to rule in 2020. Gradients give logos more of a 3D effect, making the designs pop off the screen. Gradient logos are easy to remember and catchier as compared to colored logos. Designers are so much influenced by this trend that in the coming time, you can expect them to explore the full potential of gradients.

Retro Style Logos

When it comes to fashion, it is commonly believed that what was once old is new again. The same holds true for design trends as well. In 2020, we are going to see a revival of the 80s throwback logos with lots of pixels, chromium, and neon.

Raw Hand-drawn logos

Coming right after the most popular trend of digital excellence, the mediocrity of raw hand-drawn logos and hand lettering logos holds great interest among individuals. Raw hand-drawn logos give an authentic and rustic appearance to brands. Since companies are going for more organic and natural products nowadays, raw hand-drawn logos can perfectly fit with their logo design requirements.

Thin line Logos

In spite of being a little oversaturated, the trend of minimalism is not going anywhere. In fact, in 2020, it will continue to evolve and show up in various ways. We usually tend to relate minimalism with minimalistic compositions and monochrome colors, but through the use of linear shapes and elements, we are expecting to see it manifest shortly.

Overlapping logos

Overlapping is another simple yet effective logo design trend that is going to gain popularity in 2020. Overlapping may take place over a single shape or letter, or it may cover the whole original combination of elements. By using this trend, designers are pushing back flat and semi-flat designs. Although the hues and shapes will remain simple, with multi-layers, designers will be creating more complex logos that will help companies to convey more about their products or services. If you want to have an overlapping custom logo design for your brand, then hire a professional logo designer. We believe that sensitive stuff should be in the hands of designers who specialise in logo design like we do.

Daring typography

When it comes to logos, typography plays a crucial role. No matter how great your design is, if you have the wrong typography, it can destroy the whole design. Even Matthew Carter, a famous graphic designer, said, "Type is a beautiful group of letters, not a group of beautiful letters." In 2020, we are going to see a lot of logos that encompass funky designs supported by some daring fonts. Instead of choosing old standard fonts, designers are going to use some unexpected fonts we have never seen before.

Motion graphics and video

We usually think of logos to be still. But it's time to evolve! Recently we have seen that motion graphics and videos have become an inseparable part of visual advertising, and the trend will continue to rule in 2020. To increase engagement, just like social media calls for more videos and motions, logos are no exception. Motions can be used to make logos more engaging in any digital platform.

Abstract logos

From the past few years, a lot of brands are playing safe with colors within lines. But it's time to move on! Undoubtedly grids help in guiding logo designs and ensure that the composition is visually balanced, but in 2020, we are likely to see a move towards more abstract logos. There will be more focus on loose and imaginative designs. You must be thinking that without using traditional grids, how can this trend be incorporated without being left with a messy logo? Well, to create abstract logos, you need to make sure that all the visual elements are distributed in an aesthetically pleasing way.

Responsive logos

Responsive design is something that can never go out of trend. Earlier we saw this trend for websites, but now it is gaining popularity in the logo scene as well. Responsive logos are those that shape-shift, change in dimensions, sizes, complexity, or even shades or colors to fit in wherever they are required to. These logos are bold and powerful and exhibit business expertise and innovation as leaders in their fields.

Symbolic shapes and icons

There is nothing new in using symbols in logo design. Big brands like Apple, Nike, Starbucks, etc. are already hosting symbolic logos for so many years. But in 2020, we are likely to see them more clearly and effortlessly blended into the rest of the designs. To get a subtle effect, you can incorporate symbols and icons in the typography of your logo. You can also use it in the background of your design.

Animated Cartoon Logos

Again, just like symbolic logos, animated logos are not new in the industry. But there is a difference now! Conventional animated logos were simple and to the point. But with the present development in technology, designers are now playing with details and making animations more artistic and elaborative. Today's animated logos are more complex, interesting, and useful for companies that rely on them. The trend of such logos is not going anywhere. In fact, it is going to gain more popularity in 2020.

New Age Geometric Logos

The best thing about geometric shapes is that they simplify complicated images easily. And a logo is one such thing that needs to be simple so that it is recognizable, even if it is small in size. The traditional logos had more rigid and structured forms, but in 2020, the trend is to combine boldness with basics. In 2020, we are going to see geometric shaped logos with fun color palettes.

Metallic Logos

In 2020, the metallic logo trend is going to take center stage. Earlier the style was exclusively reserved for luxury brands. But now we will all get to see this trend everywhere. Metallic logos have a shiny metallic effect that can make a simple design stand out, and we guess this is what a brand requires from its logo.

Semi-transparent Elements Within Logos

Transparent logos are quite in and the trend is going to rule in 2020. Such logos not only look cool but also hold a vital message. By having a transparent logo, brands are communicating transparency, and transparency helps in building trust. Another advantage of having transparent logos is that you can experiment with a huge color palette.

Dynamic Logos

Dynamic logos are such types of logos that change depending upon the audience a brand is targeting. This makes sense if you think of it from a marketing perspective. If a brand wants to target various groups of audiences, its message has to reflect the needs of that audience. And what's the best way to start other than with a logo? In 2020, we get to see more variable logos as they will allow brands to modify things, without abandoning the blueprint of their original logos.

Bright Colors

In logo design, colors play a crucial role. It has a great effect on the psychology of the audience. Even science says that colors evoke emotions that can lead to positive, negative, or unmatched feelings. When it comes to logo design trends, in 2020, bright colors are going to take the center stage. Designers can use bright colors for any type of business. The best thing about bright colors is that it enhances the emotions a logo conveys.

Negative Space

In art and design, negative space is the white space within and between the letters and pictures to create a new image. Using negative space is a simple way to make logos visually interesting. One of the brands that have perfectly made use of negative space in their logo is FedEx. Between the letters 'E' and 'X', you will find a hidden arrow. The arrow symbolizes speed and accuracy. The trend of using negative space continues to be the trendiest for the coming years. So, don't hesitate to use this trend in 2020 as it will always be a huge part of The Art of Logo Design

Double Initial Logos (Monogram)

Monogram logos have been popular for so long now and such types of logos have already made their way in 2019, and the double initial trend continues to rule in 2020 as well. Double Initial logos can be an interesting way to symbolize a brand as there are plenty of variations in design and to make it a little artistic, designers can mix and match letters. Although such types of logos can be used by any industry, it can be the perfect choice for industries like restaurants, coffee shops, salons, and clothing brands.

Chaotically Arranged Logos

This is another trend that hosted its second look in 2018 and continues to gain popularity in 2020.

In the new year within the logo design industry we will continue feel the wave of rebellion! An asymmetrical and chaotic arrangement is definitely the way to go to catching the consumers eye and instantly gaining memorability for your brand. This technique is so powerful because its so unique! Designers will continue to experiment with this technique to see what weird and wonderful marks they can create.

Use of Repetition

Humans like to see familiarities. It helps them retain certain things in their mind and connect to them easily. You can evoke that feeling by using repeated patterns in logo design. Studies have shown that repetition creates a sense of unity and connection. A sense of unity, in turn, evokes a sense of comfortable familiarity in the target audience. Using repetitive patterns doesn't mean that you cannot experiment with creativity. It is just one of the ways to attract the attention of the audience, and hence this trend is going to grow in the next 12 months.

Conclusion

Logo design trends can provide a great way to breathe fresh life into your brand. However, before implementing anything, it's vital to exercise caution. You surely don't want to update anything big in your brand just for the sake of a trend. If you plan to implement any logo design trend, make sure that it represents your brand thoughtfully. We hope you have enjoyed this article about the Top 20 Logo Design Trends For 2020, and be sure to leave a comment of some other trends you think we will be seeing this year.
Useful Links & Great Deals

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Innovation is at its peak now. As we are about to enter another new year, the design industry is showing no signs of the olden age anymore. Every year, there is something new to explore in this thriving industry. Logo design is one of such many areas of design that evolves every year to meet the needs of the business world.

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The Adidas Skateboard team needed a campaign identity for the launch of Miles Silvas new 3st.001 shoe. We created typographic patterns referencing the shoe's design.

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We help create transformative brands that move organizations, people and the world forward.

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Located a stone's throw from SPIN between Clapham Junction and Wandsworth Town, Hatched is the passion project of owner and chef Shane Marshall, where he strives to deliver exciting dishes from around the world in a welcoming setting. A seasonal and sustainably sourced menu plus a relaxed, modern atmosphere showcase all the elements that make restaurants vital.The initial identity we developed for Hatched is built around a logo which renders the restaurant's name in bespoke stencilled letterforms for a bold, ultra-contemporary feel. The development of this into a full-scale visual language was informed by a happy discovery: that once two upright bars had been established you could put almost anything between them and it would read as the Hatched H.Following this formula, the strong, fundamental form of the mark works in combination with playful photography, depicting various kitchen ingredients and utensils, to produce various spins on the H letterform. The same effect is translated into animations by incorporating short clips from the preparation of Hatched dishes.Together with unusual colour combinations, this brings out the rich and detailed nature of Hatched's philosophy, which centres around the unexpected synthesis of beautiful quality ingredients. The flexibility of having a varied colour palette gives the option to create a variety of moods, from serious through to upbeat, which keeps interest high and allows for moments of delight.

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Located a stone's throw from SPIN between Clapham Junction and Wandsworth Town, Hatched is the passion project of owner and chef Shane Marshall, where he strives to deliver exciting dishes from around the world in a welcoming setting.

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BBC Creative

Identity

The vision for the BBC as expressed in their charter is simply: 'To be the most creative organisation in the world'. This is reiterated in the BBC values which states 'Creativity is the lifeblood of our organisation'.

The corporation's in-house agency, BBC Creative, has an equally clear ambition: 'To meet this challenge through the making of creative and engaging marketing materials such as trails, idents and graphics, in order to bring to the attention of audiences around the globe the vast range of BBC programmes and services available to them'.

By adding a fourth 'Creative' box, an abstract 'C' shape, to the three existing BBC squares we express the fundamental relationship between the BBC and Creativity in a direct and dynamic manner. The concept offers a potentially endless visual language, providing a springboard that captures the spirit of adventure and intent within BBC Creative.

To find out more about BBC Creative take a look at bbccreative.co.uk

Scope of work:
Identity concept & creation
Website design & implementation
Animations
Printed matter
Environmental graphics
Presentation materials
Marketing materials

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BBC Creative Identity The vision for the BBC as expressed in their charter is simply: 'To be the most creative organisation in the world'. This is reiterated in the BBC values which states 'Creativity is the lifeblood of our organisation'.

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Junya Watanabe Comme des Garçons Man S/S21

We are delighted to announce a collaboration between SPIN, Unit Editions and the legendary Japanese fashion brand Comme Des Garçons, for their 'Junya Watanabe Comme des Garçons Man S/S21 collection.'

The collection is inspired by books that surround designer Junya Watanabe and heavily features a range of books published by UNIT editions. Our contribution features the SPIN monograph SPIN 360º, and SPIN: Adventures in Typography 1.0 and 2.0.

Originally the protégé of founder Rei Kawakubo, Junya Watanabe was born in Fukushima, Japan in 1961, started his own line under the Comme des Garçons name called 'Junya Watanabe Comme Des Garçons' in 1993, and began showing in Paris that same year.

The manual concept reflects the working men featured in the photography.

Scope of work:

Manual design
Photography by Keizo Kitajima

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Junya Watanabe Comme des Garçons Man S/S21 - Spin

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Junya Watanabe Comme des Garçons Man S/S21 We are delighted to announce a collaboration between SPIN, Unit Editions and the legendary Japanese fashion brand Comme Des Garçons, for their 'Junya Watanabe Comme des Garçons Man S/S21 collection.' The collection is inspired by books that surround designer Junya Watanabe and heavily features a range of books published by UNIT editions.

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Strategy

Appointed to design the new visual identity for marketing and promotions, we sought to communicate Delft's distinctive blend of heritage and modernity. The new identity had to reflect the heritage of Delft, but it also had to be suitable for the city's cultural and technological initiatives. Equally important was the clarity and the iconic value of the identity, which would be used by companies and institutes throughout Delft, across a diverse range of communications media.

Design

The logo unites traditional typographic elements with new, custom-designed characters, while the dynamic slashes historically signify an abbreviation. This typographic language is supported by a palette of pictograms based on silhouettes of landmarks and products from the city's past and present.

Results

Employed across the city's marketing activities, the new identity succeeds in celebrating a proud heritage, whilst also identifying Delft as a modern, forward-thinking city.

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Appointed to design the new visual identity for marketing and promotions, we sought to communicate Delft's distinctive blend of heritage and modernity. The new identity had to reflect the heritage of Delft, but it also had to be suitable for the city's cultural and technological initiatives.

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View our work, which spans visual identities, architecture, interiors, products, publications, posters, books, exhibitions, websites and digital installations.

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Research suggests that consumers respond better to brands that display corporate responsibility, with 73% of people believing that companies should do more than just offer a product or service.
As it happens, many brands are already doing their bit, commonly drawing up 'social good' strategies to raise money or fight for a chosen cause. However, more often than not, this is done somewhat behind-the-scenes - not as part of a consumer-facing strategy.

So, what about the brands that are taking a stand for everyone to see? Recently, we've seen a few more examples of brands wading in on current social or political issues, and using them to inform advertising.

It's a risky strategy, certainly. Pepsi is a prime example of a brand that appeared to clumsily jumped on a social issue and fell flat on its face. Then again, with 57% of consumers said to be willing to boycott brands who do not share their social beliefs - it's one many brands are willing to take.

With this in mind, here are a few examples that have worked favourably.
Econsultancy's Trust & Transparency report
Yoplait

In order to engage a new or forgotten-about audience, yoghurt-brand Yoplait decided to tap into a common public debate: mum-shaming. This relates to the often preachy or patronising information given to mothers about how to be a good parent, and the shaming of those who do not follow it.

Its latest campaign, 'Mom On', depicts mothers addressing common criticisms they face, such as judgement over breastfeeding, going back to work, and even drinking alcohol.

While the ads do not focus on a current event or overly-contentious subject, they are certainly bold in their stance on a specific issue, with the clear potential to offend those who might not agree. This made the campaign hugely memorable, standing out amid a sea of similar and formulaic ads from competitor brands.

For Yoplait, the decision to take on the parenting debate proved worthwhile, ultimately helping the brand to achieve its aim of connecting with a core audience of mothers of all kinds. According to analysis from Google, the ads resulted in a 1,461% increase in brand interest.

Airbnb

Just nine days after President Trump signed an order to temporarily close America's borders to refugees, Airbnb aired an ad during the coveted Super Bowl spot in direct response to the decision.

The ad, called "We Accept" showed a montage of people of different nationalities along with the words: "We believe no matter who you are, where you're from, who you love or who you worship, we all belong. The world is more beautiful the more you accept."

Alongside being one of the most-talked about and praised Super Bowl ads, it also helped to enhance and promote Airbnb's wider positioning on issues of race and diversity.

Let's not forget, the brand has come under fire itself for supposed racial discrimination occurring on its platform. In this sense, the ad served as further reassurance that the brand now takes a no-nonsense policy on the matter, and made its own political stance perfectly clear.
Purchase with purpose: How four brands use 'social good' to drive consumer loyalty
P&G

Issues relating to gender and sexuality have increasingly been in the spotlight of late, with a number of brands throwing out gender norms to portray a more diverse and progressive image.

With its phenomenally successful 'Like a Girl' campaign, P&G is one brand that's already well-known for its support and empowerment of women and girls.

Last year, it took this one step further with 'We See Equal' - a campaign designed to fight gender bias and work towards equality for all.

The multi-channel campaign, which ran on social media channels as well as TV, depicted boys and girls defying gender stereotypes.

The timing was pertinent, as it ran soon after the US general election, when discussions about gender and gender equality were particularly fraught. Due to this, it was vital that the campaign did not seem like another brand jumping on board a politically-charged bandwagon. Luckily, with a history of promoting the issue - plus a reported 45% of managers and a third of its board being women - P&G's clear dedication to equality within its own workforce meant that it came across as authentic and a genuine push for change.

Lyft

Two companies that also reacted (in very different ways) after Trump's travel ban were taxi companies Uber and Lyft.

First, Uber's misjudged decision to continue operating while other taxi's decided to strike in protest was met with derision - as was its CEO Travis Kalanick's insistence on working with Trump on issues relating to urban mobility.

Surge pricing has been turned off at #JFK Airport. This may result in longer wait times. Please be patient.

- Uber NYC (@Uber_NYC) January 29, 2017

In contrast, and to perhaps further highlight Uber's dwindling favour, Lyft seized the opportunity to condemn Trump's travel ban, pledging to donate $1 million to the ACLU (American Civil Liberties Union) over four years. It also released a statement saying that Lyft "stand firmly against these actions, and will not be silent on issues that threaten the values of our community."

3/ We are donating $1,000,000 over the next four years to the ACLU to defend our constitution. https://t.co/0umGOlkhSx

- Logan Green (@logangreen) January 29, 2017

With a response in sharp contrast to its biggest rival, Lyft undoubtedly earned itself consumer favour over the issue, and perhaps pushed even more people to get on board the #DeleteUber bandwagon.

Stella Artois

Stella Artois is not a brand you might typically associate with activism, however its 'Buy a Lady a Drink' campaign has been successfully driving awareness of the global water crisis for three years now. Fronted by Matt Damon and in partnership with Water.org, it released a TV ad last year to further encourage consumers to get involved.

For every limited edition bottles purchased, a month of clean water is provided to women and their families in developing countries. Meanwhile, a limited-edition pack from a supermarket provides six months' worth of water.

While this initiative is not in any way controversial, it's still a good example of a brand putting social issues at the heart of its marketing. As well as benefiting a pressing and worthwhile cause, the campaign has also resulted in Stella Artois reaching a younger and more socially-aware audience.

As millennials increasingly look to make a difference in the world, their attention turns to brands that also demonstrate this promise. As a result, the opportunity to 'be the generation to help end the global water crisis' naturally resonated.

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Five brand campaigns that took a stand on social issues - Econsultancy

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Research suggests that consumers respond better to brands that display corporate responsibility, with 73% of people believing that companies should do more than just offer a product or service. As it happens, many brands are already doing their bit, commonly drawing up 'social good' strategies to raise money or fight for a chosen cause.

# data[].attributes.attachment_link.readable_text
Research suggests that consumers respond better to brands that display corporate responsibility, with 73% of people believing that companies should do more than just offer a product or service.
As it happens, many brands are already doing their bit, commonly drawing up 'social good' strategies to raise money or fight for a chosen cause. However, more often than not, this is done somewhat behind-the-scenes - not as part of a consumer-facing strategy.

So, what about the brands that are taking a stand for everyone to see? Recently, we've seen a few more examples of brands wading in on current social or political issues, and using them to inform advertising.

It's a risky strategy, certainly. Pepsi is a prime example of a brand that appeared to clumsily jumped on a social issue and fell flat on its face. Then again, with 57% of consumers said to be willing to boycott brands who do not share their social beliefs - it's one many brands are willing to take.

With this in mind, here are a few examples that have worked favourably.
Econsultancy's Trust & Transparency report
Yoplait

In order to engage a new or forgotten-about audience, yoghurt-brand Yoplait decided to tap into a common public debate: mum-shaming. This relates to the often preachy or patronising information given to mothers about how to be a good parent, and the shaming of those who do not follow it.

Its latest campaign, 'Mom On', depicts mothers addressing common criticisms they face, such as judgement over breastfeeding, going back to work, and even drinking alcohol.

While the ads do not focus on a current event or overly-contentious subject, they are certainly bold in their stance on a specific issue, with the clear potential to offend those who might not agree. This made the campaign hugely memorable, standing out amid a sea of similar and formulaic ads from competitor brands.

For Yoplait, the decision to take on the parenting debate proved worthwhile, ultimately helping the brand to achieve its aim of connecting with a core audience of mothers of all kinds. According to analysis from Google, the ads resulted in a 1,461% increase in brand interest.

Airbnb

Just nine days after President Trump signed an order to temporarily close America's borders to refugees, Airbnb aired an ad during the coveted Super Bowl spot in direct response to the decision.

The ad, called "We Accept" showed a montage of people of different nationalities along with the words: "We believe no matter who you are, where you're from, who you love or who you worship, we all belong. The world is more beautiful the more you accept."

Alongside being one of the most-talked about and praised Super Bowl ads, it also helped to enhance and promote Airbnb's wider positioning on issues of race and diversity.

Let's not forget, the brand has come under fire itself for supposed racial discrimination occurring on its platform. In this sense, the ad served as further reassurance that the brand now takes a no-nonsense policy on the matter, and made its own political stance perfectly clear.
Purchase with purpose: How four brands use 'social good' to drive consumer loyalty
P&G

Issues relating to gender and sexuality have increasingly been in the spotlight of late, with a number of brands throwing out gender norms to portray a more diverse and progressive image.

With its phenomenally successful 'Like a Girl' campaign, P&G is one brand that's already well-known for its support and empowerment of women and girls.

Last year, it took this one step further with 'We See Equal' - a campaign designed to fight gender bias and work towards equality for all.

The multi-channel campaign, which ran on social media channels as well as TV, depicted boys and girls defying gender stereotypes.

The timing was pertinent, as it ran soon after the US general election, when discussions about gender and gender equality were particularly fraught. Due to this, it was vital that the campaign did not seem like another brand jumping on board a politically-charged bandwagon. Luckily, with a history of promoting the issue - plus a reported 45% of managers and a third of its board being women - P&G's clear dedication to equality within its own workforce meant that it came across as authentic and a genuine push for change.

Lyft

Two companies that also reacted (in very different ways) after Trump's travel ban were taxi companies Uber and Lyft.

First, Uber's misjudged decision to continue operating while other taxi's decided to strike in protest was met with derision - as was its CEO Travis Kalanick's insistence on working with Trump on issues relating to urban mobility.

Surge pricing has been turned off at #JFK Airport. This may result in longer wait times. Please be patient.

- Uber NYC (@Uber_NYC) January 29, 2017

In contrast, and to perhaps further highlight Uber's dwindling favour, Lyft seized the opportunity to condemn Trump's travel ban, pledging to donate $1 million to the ACLU (American Civil Liberties Union) over four years. It also released a statement saying that Lyft "stand firmly against these actions, and will not be silent on issues that threaten the values of our community."

3/ We are donating $1,000,000 over the next four years to the ACLU to defend our constitution. https://t.co/0umGOlkhSx

- Logan Green (@logangreen) January 29, 2017

With a response in sharp contrast to its biggest rival, Lyft undoubtedly earned itself consumer favour over the issue, and perhaps pushed even more people to get on board the #DeleteUber bandwagon.

Stella Artois

Stella Artois is not a brand you might typically associate with activism, however its 'Buy a Lady a Drink' campaign has been successfully driving awareness of the global water crisis for three years now. Fronted by Matt Damon and in partnership with Water.org, it released a TV ad last year to further encourage consumers to get involved.

For every limited edition bottles purchased, a month of clean water is provided to women and their families in developing countries. Meanwhile, a limited-edition pack from a supermarket provides six months' worth of water.

While this initiative is not in any way controversial, it's still a good example of a brand putting social issues at the heart of its marketing. As well as benefiting a pressing and worthwhile cause, the campaign has also resulted in Stella Artois reaching a younger and more socially-aware audience.

As millennials increasingly look to make a difference in the world, their attention turns to brands that also demonstrate this promise. As a result, the opportunity to 'be the generation to help end the global water crisis' naturally resonated.

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Five brand campaigns that took a stand on social issues - Econsultancy

# data[].attributes.attachment_link.description
Research suggests that consumers respond better to brands that display corporate responsibility, with 73% of people believing that companies should do more than just offer a product or service. As it happens, many brands are already doing their bit, commonly drawing up 'social good' strategies to raise money or fight for a chosen cause.

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Dove

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Dove Self-Esteem Project | Our Mission in Action

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Dove

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70% of women don’t feel represented in media. We’re partnering with Getty Images & GirlGaze – and you, to create a new beauty definition

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Dove | Project #ShowUs | Shattering Beauty Stereotypes

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Dove | Beauty on your own terms #MyBeautyMySay