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4.88 billion people around the world use the internet in October 2021 – that’s almost 62 percent of the world’s total population.

This number is still growing too, with latest data showing that 222 million new users came online over the past twelve months.

Internet users are currently growing at an annual rate of 4.8 percent, equating to an average of more than 600,000 new users each day.
=> Social media use continues to grow too, with global users reaching 4.55 billion in October 2021.
=> Over 9 in 10 internet users now use social media each month.

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1. Facebook has 2.895 billion monthly active users

2. YouTube’s potential advertising reach is 2.291 billion

3. WhatsApp has at least 2 billion monthly active users

4. Instagram’s potential advertising reach is 1.393 billion

5. Facebook Messenger has around 1.3 billion monthly active users

6. WeChat (inc. Weixin 微信) has 1.251 billion monthly active users

7. TikTok has 1 billion monthly active users

8. Douyin (抖音) has 600 million daily active users (note: monthly active users may be higher)

9. QQ (腾讯QQ) has 591 million monthly active users.

10. Sina Weibo (新浪微博) has 566 million monthly active users

11. Telegram has 550 million monthly active users

12. Snapchat’s potential advertising reach is 538 million(a)

13. Kuaishou (快手) has 506 million monthly active users

14. Pinterest has 454 million monthly active users

15. Twitter’s potential advertising reach is roughly 436 million

16. Reddit has around 430 million monthly active users

17. Quora has around 300 million monthly active users

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We will divide our presentation into 4 parts: A real-life research for having experience without social media, and 3 elements of social media: content creator, platform company and normal users.

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This is just a preview from source.

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infographic about the psychology of social media

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Teen Social Media Addiction

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Daily time spent on social networking by internet users worldwide from 2012 to 2020

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Daily time spent on social networking by internet users worldwide from 2012 to 2020

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As of 2019 and 2020, the average daily social media usage of internet users worldwide amounted to 145 minutes per day, up from 142 minutes in the previous year. Currently, the country with the most time spent on social media per day is the Philippines, with online users spending an average of three hours and 53 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just two hours and three minutes.

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Topic: The secret ways social media is built to be addicted. 

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Topic: The secret ways social media is built to be addicted. 

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According to a time-tracking application - "Moment" with more than 4.8 million users, the average person spends nearly four hours on their phone every day. That’s one-quarter of our waking lives, and much of that time is devoted to social media apps such as Facebook, Instagram and Snapchat.
So what do the social media executives know that we don’t? And what tricks do they use to keep us coming back for more, and more… and more?

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When I realised my phone was the first thing I looked at in the morning and the last thing before going to sleep. Besides, I spent too much time on social media a day. I knew something had to change.

So, after the semester ended, I decided to spend a week without social media.
Could I? There is only one way to find out.
Before doing this, I used the social network to contact people and stay up-to-date with my friends and the world, so I think I will feel a bit lost. I tell my close friends that I won’t be contactable on networks for a few days – they’ll have to text or email.
Let’s start.

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I feel anxious at the idea of taking a week off.
But On the morning of the first day, I feel almost free not to have to worry about being on social media.
I feel liberated – as if I will immediately become more productive.
I started to visit my surrounding. Then try to read a comic or something else that I don’t have time to do during the semester.
That’s my plan this week.
When I went to bed that night, I had an unsettling feeling because I always looked at my Facebook accounts before sleeping.

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I bought a Kalimba and had instructions in the box, so I didn’t have to search the web like I usually did.
It’s a bit hard, but I thought I could get over it quickly.
That night, I still missed my Facebook account. But I went to bed early because I wasn’t staring at my phone, constantly refreshing Facebook until the early hours – I’m sure we’ve all been there! So, I slept really well, which is such a bonus.

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Away from social media made me more aware of how often people feel the need to check their phones. I catch up with some friends talking about a recent viral video on Facebook, and they ask if I’ve seen it – I haven’t, which is a strange feeling.

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After 3 days of practicing Kalimba, I realised it was more complicated than I thought.
I was starting to feel bored. Then, somehow, my phone was on my hand, and I was going to log on Facebook. Luckily, I stopped at that moment. That was so close.

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I started missing social media and seeing what my favourite YouTubers are up to at the moment. So I decided to visit the city to find something interesting.

I walked on the old street that I used to go through when I was in high school. I’m also learning that it is unnecessary and sometimes dangerous to walk around city streets staring at (mostly useless) information on the phone.

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A friend and I were planning to do something tonight, but it didn’t happen. He lost his phone last weekend and has been relying on Facebook to communicate with friends. Because he couldn’t reach me, we didn’t catch up.

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I’m pretty excited to log in at the end of the day and see what I missed. I feel like it will be a weight lifted off my shoulders, but I’m also vowing to use social less from now on.

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After this experiment, there are advantages to taking some time out, though. I’ve noticed my attention span is slightly better. I’m also more relaxed than I was before that week.

In today’s society, the use of social media has become a necessary daily activity. Social media vastly impacts our ability to communicate, form relationships, access and spread information.
But is it all the reason for us to spend much time on social media?

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Content creators conceptualize and develop engaging content — usually (but not always) according to a content marketing strategy. Their goal is to produce good-looking content that generates traffic, followers, or leads.

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Content creators work to understand what content deliverables work best for their audiences, platforms, and strategy. By understanding news, they can associate their content with events that impacted their viewers.

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High-definition images

Intriguing Text

Using Emotions

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Authentic material used in the wrong context

Imposter news sites designed to look like brands we already know

Fake news sites

Fake information

Manipulated content

Parody content

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Social media companies function like casinos

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Social media companies function like casinos

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When you swipe down, you don't know what you will see next. Like pulling a lever, you don't know the outcome.

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After scrolling we could see a funny meme, a video, a beautiful photo, with lots of surprising “likes”. Or we see something that doesn’t excite us. Just like hoping for cash rewards from slot machines. Being unsure whether we’ll get something new and exciting is what keeps us hooked, to “pull the lever again”.

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Social medias have a form of engagement which is reaction.
The hearts, likes, comments, thumbs-ups, etc... are consider rewards by the brain.

The more the rewards, the more we are likely to post again to get the same rewards. This way, you will get trapped in this vicious cycle.

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Tracking people's activities, using algorithms and personal information to know people's interests.

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Tracking people's activities, using algorithms and personal information to know people's interests.

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Methods that are blatantly violating people's privacy.

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From our group’s trials and revelations, I suggest some methods to fight against social media addiction.

Limit your usage

Turn off your personal phone during work, as well as during school, meals, and recreational activities. You can also adjust the setting on each social media app so you can turn off certain notifications.

Delete your social media apps from your smartphone. While you can still access them from your personal computer, keeping them off your phone may help decrease the amount of time spent on social media overall.

Take up a new hobby that’s not technology-related. Examples include sports, art, cooking classes, and more.

Unfollow all unnecessary pages that you usually have negative energy.

Make it a point to see your friends and family in person when possible.

get rid of bad habits like surfing on the internet when you are bored, unfocused

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Social media is increasing in popularity today, but this doesn’t mean you’ll be addicted to it.

By taking frequent breaks and setting clear boundaries for yourself, you can help prevent an overreliance on social media before it becomes harmful.

If you do suspect you have social media addiction, there are ways you can treat it to increase your overall well-being by following these methods I mentioned before.

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If you have any questions, don't hesitate to ask us!

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Manh
Part 1: A week without social media.
Part 4: What can we do to fight back
Make subtitles for video
Hung
Opening
Part 2: What did content creators do?
Huy
Part 3: What did social media platforms do?
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1. Platform
2. Link bait
3. Traffic
4. Algorithm
5. Digital marketing
6. Big data
7. Privacy
8. Security
9. Ads
10. Livestream
11. Network
12. MMO
13. Interactive
14. Search Engine Optimization (SEO)
15. Web 2.0
16. Cookies
17. E-commerce

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- Difficulty: choose a topic that we never had an experiment in this modern life => do a real-life experiment to know how do we waste time on social media every day.
- Skills acquired: teamwork, presentation, doing a Real-life experiment, handling difficult project situations, improving searching and reading documents skills, analyzing and comparing.

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Now, what do the companies do exactly?

First let's look at the most common device that can browse social media: Smartphone. To navigate, you have to swipe down or up. For social media apps, you navigate downwards to see the next contents. You can see the similarities between a smartphone and a slot machine here: Both the smartphone and the machine scroll, and you don't know what you will see next.

There are also similarities in rewards. We can see that we either get cash rewards, or we get nothing. We can see a funny meme, a video, photos, with lots of surprising "likes", or we see nothing exciting. Being unsure is what keep us hooked into.

Next we will talk about the dopamine effect. Have you ever posted on a social media site just for the sake of getting likes, hearts, thumbs-ups, comments, etc., from your online friends/followers? Those hearts, likes, comments, thumbs-ups, whatever, are short-term signals which your brain takes them as rewards for the action you just did. This short-term rewards will make your neurons release more dopamine and make you feel good for some time. The more the rewards, the more we are psychologically manipulated to post again to get more likes, hearts, thumbs-ups, and comments. You will get trapped in this vicious cycle.

Finally, do you know why social media can show you ads and posts that you, more than likely will interact with? That's because they actually use measures that violate privacy like tracking activities, seeing personal information. Aside from that they also use algorithms. You will see a short video about hacking algorithms that social media uses.

And those are the schemes that social media companies have to make social media addictive.

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Week 4: Analyze the topic and find documents.
Week 5: Upload all ideas on padlet.
Week 6: Remake padlet and Practice speaking.