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Alwin- B Laban

1. Yes, I buy its products twice or thrice a month because they specialize in Egyptian and Arabic desserts with a modern blend which are very viral from rice puddings and pistachio kunafa to ice-creams.

2. When comparing to other brands that sells Egyptian desserts B Laban's products are much more superior than its competitors due to its quality and taste.

3. Their products are very much viral in social media and many of my friends who have tried its products have recommended to try the viral desserts.

4. yeah, I have also shared my experience with my friends after trying it and it's really worth the hype.

5. when thinking of Egyptian and Arabic desserts B- Laban is the first brand that comes on the mind of the Gen Z. Many of my friends in my hometown has requested me to bring their desserts when going back home from UAE.

6. If the brand were to offer services would be catering- offer desserts catering to weddings and corporate events

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1. Yes, I do buy its products because I have been using them for years. The products are reliable, affordable, and work well for keeping my skin moisturized, especially for dry skin

2. I trust the brand because it has always been simple and effective for my skin. Unlike some other products that feels too heavy or too strongly scented. I can use this daily with comfort for every day use

3. I first came across this brand through family because it is a common household skincare product that many people use regularly

4. Yes, because it’s a brand I trust and I usually recommend others too

5. The brand has a caring, trustworthy and a family-friendly image. The key is focusing on skin protection and moisture care especially for the people who reside in UAE, to help them protect from the harsh climate variations here. Many people use Vaseline products from childhood, which makes the brand feel familiar and dependable

6. I would choose the wellness or personal care industry because Vaseline is already known for skincare and protection. Since many people trust the brand for daily skin care, I feel products related to wellness or personal care would suit the brand naturally and match its caring and reliable image.

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One brand that I really like is iD Fresh Food. I regularly buy their dosa batter and other food products because they are very convenient, reasonably priced, healthy, and easy to make at home. It helps save time while still giving a homemade taste.

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One brand that I really like is iD Fresh Food. I regularly buy their dosa batter and other food products because they are very convenient, reasonably priced, healthy, and easy to make at home. It helps save time while still giving a homemade taste.

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What makes this brand different from other brands is the convenience and innovation they provide. One product that really attracted me was their “vada batter,” where the packaging itself helps shape the batter into a vada when pressed. This type of creative idea makes cooking easier for people, especially busy working individuals and students living away from home.

I first came across the brand through an Instagram post. Their unique product presentation and innovative packaging caught my attention. After that, I purchased the product from a grocery store and started using it regularly.

Yes, I like talking about this brand to others, especially people living alone or staying away from home. I recommend it because it is a healthy and easy food option for people who miss homemade food like their mother’s dosa but do not have enough time to cook from scratch.

The brand has a very positive and trustworthy image. It is seen as a company that focuses on providing healthy, fresh, and convenient food for consumers. I also like the entrepreneurial story behind the brand and how the company started with a simple idea and grew into a successful business by understanding customer needs.

If the brand were to expand into another industry, I would choose the healthy ready-to-eat and protein-rich food industry. Since people already trust the brand, it can successfully introduce healthier lifestyle products. In a fast-moving country like the UAE, convenient and healthy food products have high demand because many people prefer quick meal solutions without compromising health.

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Brand Analysis: for Zomato

Do you buy its products/services? Why?

Yes, primarily for the convenience and variety. The app provides access to thousands of restaurants that wouldn't normally offer delivery, and the user interface makes tracking and ordering seamless.

What does the brand do for you that other brands don't?

Zomato excels at discovery and community. Beyond just delivery, it acts as a social platform for foodies through detailed reviews, photos, and Gold membership perks that offer tangible value for dining out, not just ordering in.

How did you first come across the brand?

Likely through their quirky social media marketing or a recommendation from a friend when looking for a restaurant menu online. They transitioned from a menu-scanning directory to a delivery giant very effectively.

Do you like talking to others about this brand?

Yes, particularly when discussing marketing trends. Their notifications are often "shareable" because they use humor, topical memes, and emotional hooks that start conversations.

What sort of an image does the brand have? Do you know any stories?

The brand has a youthful, witty, and relatable image. A well-known story is their "Zomato vs. Swiggy" friendly billboard wars or their creative "Deepinder Goyal" (CEO) delivery runs, which humanize the corporate giant.

If the brand offered products/services in any other industry, which would you choose? Why?

The Travel/Hospitality Industry. Since Zomato already knows what people like to eat and where they like to hang out, they could easily pivot into curated "Foodie Travel Tours" or boutique "Zomato-certified" stays that prioritize high-quality culinary experiences.

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if I really think about a brand that I really like, that is Motorola, and yes, I am a regular user of Moto for the last 6-8 years. Why I like Motorola is because they provide the best quality phone at the cheapest price as compared to the other Android service provider. One of my school friends suggested this brand to me, and I was about to buy the mobile phone. He suggested I take a shot for the Motorola phone. It's an amazing phone. I don't like to talk to others about this brand, because I believe everyone has their own. Unless or until they don't ask about my opinion, if someone is really looking for an Android mobile phone, then of course I will definitely give them advice to go for Motorola. If I think about Motorola, the image that comes to my mind is of a premium build quality and a very sleek phone with durability. the only story I know that Motorola is the first brand in the world to win an award that is for building the Quality Products. Well, if Motorola launch a product in any other category. I may buy it or may not. To be honest, I am not a blind follower of any brand. First of all, I will use the brand. If I like it, then of course I will go for it. For example, if Motorola launches a laptop or any digital device apart from the mobile phone, then I will try first, check for the review. I will not go for it blindly.

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1. Yes very often because they are very comfortable and give a premium looks.

2. Provides excellent comfort for my feet..

3. Though a celebrity post.

4. yeah.

5. The brand has very strong and premium image in the footwear industry.

6. i would choose technology industry.

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1. Yes almost everyday. It's convenient to order and receive food at your doorstep within minutes.

2. The ease of choosing different restaurants according to their discount rates and offers. Applying memberships and receiving free delivery with no minimum order amounts is the biggest benefit.

3. It was through a friend when they mentioned that they were working there and it was quite intriguing to explore more about it.

4. Absolutely. Even with competitors around it's always easy to identify Talabat and just tell more about their extra discounts and offers with the Pro.

5. It is the biggest brand in the UAE with a whopping market share of 76% making it the biggest food delivery company in the UAE.

6. They have diversified in terms of not just online delivery but also offering cloud kitchen services. Tabalat could potentially diversify into several other industries like Healthcare and Pharmaceuticals, Financial Services etc.