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The growth of social media has given a large platform for powerful people to communicate with the population directly. This allows them to change perceptions about their businesses and as a result have an impact on the values of their stocks, making the world of investment a more volatile place as it is vulnerable to such influence.

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Elon Musk had 64.4 million followers on Twitter as of 22/11/2021

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For example, very recently, after coming under public pressure for not paying enough taxes, Elon Musk ran a twitterpoll asking people whether or not he should sell 10% of his Tesla stock, saying that he will abide by the results. As markets reacted to this, Tesla share prices fell for example by 7 per cent in markets in Frankfurt.
Twitter poll calls on Elon Musk to sell 10% of Tesla stock to pay taxes | Euronews

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- Elon Musk tweeted that Bitcoin would be able to be used to purchase Teslas, increasing the value of Bitcoin substantially.
Bitcoin: Elon Musk says you can now use it to buy a Tesla - CNN
- He then went on to say some time later that this would no longer be the case, resulting in a fall of around 10% in the value of Bitcoin.
Tesla will no longer accept Bitcoin over climate concerns, says Musk - BBC News
- Perhaps most controversially, in 2018 he claimed on Twitter to have the funds necessary to go private, resulting in a roughly 10% spike in stock value.
Elon Musk: Tesla could go private (cnn.com)
In a recent development in this saga, it has come out that JP Morgan will sue him for $162 million over a dispute relating to the tweets.
JPMorgan sues Tesla for $162 million in warrants dispute (cnbc.com)

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GameStop was at the centre of an unprecedented example of how public forums ca influence the market. In this case, GameStop was a struggling business which investors did not expect to do well so they bet on its failure in a move called 'shorting'. However, if specific Reddit forum called wallstreetbets decided to coordinate a large buying of stock in GameStop substantially increasing the value of the stocks and leaving many major funds in a severe loss. This never-before-seen example shows how social media platforms can allow individuals to communicate and coordinate their efforts to disrupt the established financial powers.
The GameStop Saga: What happened? | Easier

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What areas are part of the IT and data industry?

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What areas are part of the IT and data industry?

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• cyber security and risk management
• data analysis and analytics
• game development
• software engineering
• and many more!

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My research is going to look at software engineering (SE) and the influence of social media usage on it.

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1.1 What does SE all about? Some nerdy geeks coding in a isolated office backroom?

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1.1 What does SE all about? Some nerdy geeks coding in a isolated office backroom?

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Kind of..but software engineering actually is a highly collaborative activity ranging from requirements analysis, design and development to testing and documentation.

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1.2 What does software engineer do then?

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1.2 What does software engineer do then?

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Groups of developers work on different components of large scale modern software systems at the same time! It requires effective coordination between developers and version management in each development phase.

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2. THE INFLUENCE OF SOCIAL MEDIA USAGE IN SE

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2. THE INFLUENCE OF SOCIAL MEDIA USAGE IN SE

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2.1 What kind of social media is used in SE and how is it related to SE ?

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2.1 What kind of social media is used in SE and how is it related to SE ?

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Features of social media enable collaborative software development.

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ie.Blogs allow developers to document “how-to” information and to discuss the release of new features

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ie. Platform like GitHub ,a “social coding environment”, allows users to “follow” what other developers are coding and to share resources.

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Project Coordination and Management becomes difficult when teams are distributed across time zones and geographic locations. Effective and informal mechanisms for communication are required.

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2.3 Benefits of using social media in SE

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2.3 Benefits of using social media in SE

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-Support coordination and task articulation

-Enable informal communication between developers about their programming tasks

-Keep up to date on changes to software resources.

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2.4 Potential risks and limitations of using social media in SE

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2.4 Potential risks and limitations of using social media in SE

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-Quality of software might not be consistent as it is collaboratively authored

-Developer’s performance might be impaired due to interruptions and information overload

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The impact of social media on software engineering practices and tools (acm.org)
Overview of the UK's IT industry | Prospects.ac.uk

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A political commentator is someone who makes commentary on current political events and affairs. Political commentators analyse and comment on the information, or misinformation, circulating within the media and public thought. Political commentators occasionally give their own opinions on political events however, this tends to be seen as a newer element to the role, deriving from the traditional understanding of a political commentator.

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What does the role of a political commentator involve? 

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What does the role of a political commentator involve? 

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Strong analytical skills: a political commentator must be able to rapidly analyse data and sources

A political commentator needs to be able to give an impartial perspective on political issues

Clear communication skills: a political commentator must be able to articulate clearly and present ideas in a clear concise format

Be able to use social media and the internet: politicians, political parties and governments now use social media as a means of communication with the general public - a political commentator must be able to interact with these

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Political commentary has become more available to the wider public

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Political commentary has become more available to the wider public

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Activist and individuals all over the world are using social media as a means to build a community, often outside of their physical surroundings to lobby, raise funds and organise events

Since 2004 and the emergence of Facebook and Twitter, it has been possible for political campaigns to be run entirely online and reach a much wider element of the population than ever before

Social media has meant that the spread of messages, political campaigns, political commentary and widespread understanding of political events has been spread at unprecedented rates, also allowing for support or understanding of topics that may previously have been overlooked

Blogs and micro-blogging: means of non-filtered communication with an audience about any topic, used in political campaigns to spread awareness of issues or events. The hashtag function is often used to generate widespread attention and interest in a topic

Ability to connect with large community: easy and rapid information sharing. Social media allows for fast and widespread rally of support

Availability of social media means that anyone can ‘make their case’, give their opinion and form their own political movement or campaign

Beneficial to those who wouldn’t normally have access to political commentary

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Emergence of new role in world of politics - political media strategist 

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Emergence of new role in world of politics - political media strategist 

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Role: maintaining public relations aspects of a political campaign on social media

Specialists with deep understanding of political campaigns and leverage their expertise to manage the digital facets of a campaign

Provides assistance to parties and politicians in developing their campaign on social media platforms as well as distributing and promoting them to relevant audiences

Helps political parties and politicians to establish direct connections with people at lesser cost

Tends to be younger people in the role: able to bring in new ideas as well as better understanding of social media on the whole and how to connect with intended audience

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“She represents the future of how politicians will build support and then use that support to accomplish their political and policy goals”

“She has built one of the most engaged followings on Capitol Hill in just eight months and was even appointed to teach social media lessons to her colleagues upon her arrival”

“Ocasio-Cortez introduced herself to many voters with a campaign video in May that ended up going semi-viral”

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“Currently 72% of U.S. citizens of voting age actively use some form of social media”

“while President Trump has some 87 million followers on Twitter to Vice President Biden's 11 million followers, both candidates have seen a massive and continuous increase in engagement during this election cycle”

“Data from Hootsuite, showed that from Oct. 21 to Oct. 23 there were 6.6 million total mentions of Trump and Biden, with Biden owning 72% of those mentions”

“During the actual debate, mentions for Biden spiked up to 511,000 with a sentiment breakdown of 14% positive, 38% neutral, 48% negative – while mentions for Trump spiked up during the debate to 244K with a sentiment breakdown of 10% positive, 41% neutral, and 49% negative”

“An extremely important consideration with social media during this election cycle is how it can reach the youth vote, which could certainly determine the outcome of the election like never before”

"influencers" tend to have large young audiences who are still discovering the political climate and are able to be convinced, or follow in the steps of their favourite influencers

This in itself expands the role and number of political commentators - anyone with a social media following is able to voice their political opinions

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List of top 30 hashtags (case insensitive) in our dataset occurred between 20 June 2020 and 9 September 2020. Official Trump campaign hashtags highlighted in red. Official Biden campaign hashtags highlighted in blue. Conspiracy hashtags highlighted in yellow.

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💃😂✊: How Alexandria Ocasio-Cortez beat everyone at Twitter in nine tweets

Social Media Could Determine The Outcome Of The 2020 Election

Characterizing social media manipulation in the 2020 U.S. presidential election

New career as a political social media strategist

Digital and Online Activism

The Effect of Social Media on Elections: Evidence from the United States

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