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Know the New perfume Red Power by ésika​ with Carolina Ramirez, the Colombian actress!

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Know the New perfume Red Power by ésika​ with Carolina Ramirez, the Colombian actress!

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Don't let stereotyping and prejudices stop your dreams, but Fight for them!

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Don't let stereotyping and prejudices stop your dreams, but Fight for them!

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Redifining The Image in of Women in Advertising, in the 21st Century (14)

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From my point of view, being a woman means being strong to face different life situations such as gender stereotypes, and responsibilities at home. 

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WOMAN, NEVER GIVE UP ON SOMETHING YOU LOVE!

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WOMAN, NEVER GIVE UP ON SOMETHING YOU LOVE!

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The woman is a fighter that uses her abilities to achieve all her goals and everything she sets out to do. In this sense, she fights against society which judges her for different reasons or against beauty and gender stereotypes.

Today in the 21st century, advertising portrays women as independent people, empowered, confident, and know what they want. It is reflected in the ad of Red Power by ésika which shows modern women as powerful, strong, and self-confident who look for a better version of themselves every day. However, at the same time, some ads represent the woman in a sexualized way, and these have used her image as a way to attract more public. This has evolved as time goes by. For example, in the 50s and 60s, woman dressed modestly with much clothing, and all advertisements that she interpreted were at home taking care of her children and husband. Her role was as a housewife. Now she is free and independent and can interpret different products with her family. We can see both wife and husband cleaning the house in some TV commercials for cleaning products. In this way, some ads have started to promote gender equality in housework chores because before man was the one who worked and woman stayed at home.

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Redifining The Image in of Women in Advertising, in the 21st Century (15)

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Redifining The Image in of Women in Advertising, in the 21st Century 

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IT'S TIME TO EMPOWER YOURSELF WITH THE MUSIC OF YOUR LIFE!

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IT'S TIME TO EMPOWER YOURSELF WITH THE MUSIC OF YOUR LIFE!

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From my point of view, a woman is a warrior and a strong person who does not give up by gender stereotypes. She also fights against beauty stereotypes imposed by society such as having a perfect body and beautiful face. It has become so normal nowadays that teenage girls and women want to have a slim body. Besides, society points out that women must behave in a delicate way.

In this sense, today in the 21st century, advertising portrays women as empowered people, but at the same time, the image of women is represented in a sexualized way. Representation of women in advertising has changed over the different decades in the 20th century. For example, in the 50s and 60s, women were portrayed in the kitchen as housewives doing household chores, and taking care of their children and husband. Then, in the 70s, 80s, 90s, and 2000s, women became more independent and free than in years before. They were not ashamed of wearing bikinis and showing their bodies. Unfortunately, this led to seeing women as a “sexual object” to satisfy men’s desires. That’s why, women are currently portrayed as empowered and sexualized too.

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Redifining The Image in of Women in Advertising, in the 21st Century (12)

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Being a woman is being strong despite the gender and beauty stereotypes that the media impose on us every day. 

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Being a woman is being strong despite the gender and beauty stereotypes that the media impose on
us every day.  For example, social networks and advertising show us models with smooth skin and perfect bodies. In spite of this, we as women are unique and we must love ourselves as we are.  We must not allow ourselves to be carried away by beauty standards and what mass media show us. Besides, being a woman means empowering ourselves to overcome gender stereotypes, take control of our life, and come true our dreams without depending on a man to get ahead.

I think that advertising portrays women as sexual objects because society imposes some beauty stereotypes such as a perfect body and beautiful skin. For this reason, many women follow these beauty standards in order to fit into society and not end up being excluded. We can see this reflected in clothing magazines when they advertise women's underwear, swimsuits, and miniskirts. In this sense, advertising represents women in an inferior way because we are not treated with respect, and some brands show us in a sensual way as an object to satisfy men’s desires. However, lately, some TV Commercials are being inclusive because they show beauty as diversity. They include all women, no matter if they are thin, fat, tall, or short, and with different skin tones, as we could see in the Red Power perfume by ésika and the brand Dove.

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THE IMAGE OF WOMAN IN ADVERTISING TODAY IN THE 21ST CENTURY

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Redefining the Image of Women in Advertising, in the 21st Century.

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Being a woman is a warrior, a fighter who has the strength to give everything in what she does. It is also looking in the mirror, smiling at herself, and courageously facing a new day.

Advertising portrays women today in 21st-century culture and society as strong and powerful. I think that the role of advertising in the representation of women and gender equality should be equitable and in an appropriate way, without being stereotyped or sexualized. This can also promote diversity and inclusion by showing women of different backgrounds, ages, body sizes, and abilities. Companies and brands can use their influence through ads to motivate positive social change and promote gender equality.

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Redifining The Image in of Women in Advertising, in the 21st Century (2)

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Women are not a sexual object. They are powerful, beautiful, intelligent and have the power to come true their dreams. They show us every day who they are.

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For me, being a woman means being feminine, having the power for being strong, and building confident skills, sensuality, and intelligence. It also means not depending on anyone to move forward, having the freedom to go out without being afraid of what people say, showing your personality, and forgetting the need to marry or have love from another person.

In this sense, I think that mass media are portrayed woman in a stereotyped way. It refers that the image of a woman is generalized and considered as an “object” and their body parts are the highest attribute. Likewise, the woman’s body image is used to sell all kinds of products both for men and women, or it is also used as mere decoration and entertainment to satisfy men.

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Redifining The Image in of Women in Advertising, in the 21st Century (4)

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Being a woman for me means being able to achieve all the goals we set for ourselves. In spite of being different from men in terms of physical characteristics..

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Society shows women as strong, empowered, and brave human beings with equal capacities like those from men.  It has been an advance and achievement that women have had throughout the last decades. They have gained some rights through Women's Liberation Movement with the help of hippie and feminist movements.

In my opinion, today, advertising portrays women as powerful and empowered people, also with perfect body and beautiful face that fit beauty standards. However, these standards are very difficult for adolescents to be able to suit to them. In some cases, this leads them to develop eating disorders and makes them feel unconfident about themselves.

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Redifining The Image in of Women in Advertising, in the 21st Century (1)