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Ambers feedback explained how the images might run - be clear about your ideas and don't leave parts out - BE THOROUGH

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Don't assume that everyone already knows all the good points about the club and don't forget to finish it off explaining the broader positive aspects rather than focusing on one angle- perhaps we could turn it into a series of ads. This one is professional development / successes, next is club culture / inclusiveness and the final one could be friends for life.

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Dont assume every knows about t

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Scholarly sources regarding Junior Football clubs were few and far between.

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Before final submission, need to add a slide about club culture and family friendliness.

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B. Gibson, "Determining the Role of the Parents in Preparing Elite Player for a Professional AFL Career" 2002 pg. 253
Common values of the parents to endorse to their children were to play for enjoyment, encourage them to play a wide range of sports, and to use the sport as an environment to develop their children self esteem and confidence.

Eime, R.M., Young, J.A., Harvey, J.T. et al. A systematic review of the psychological and social benefits of participation in sport for children and adolescents: informing development of a conceptual model of health through sport. Int J Behav Nutr Phys Act 10, 98 (2013). https://doi.org/10.1186/1479-5868-10-98
Sport in children is a fantastic way to benefit children's psychological well being and socialisation for development.

Ramón Spaaij (2009) The glue that holds the community together? Sport and sustainability in rural Australia, Sport in Society
Sport in Rural Communities is widely responsible for holding small towns together and providing activities for kids to go to which helps to lower crime rate. Sport in small towns is a major resource for networking which helps business thrive.

KC Williams, RA Page - Journal of Behavioral Studies in Business, 2011
Younger generations value Authenticity and realness in advertising. Fitting in is very important for younger generations and therefore showing them footage of their AFL heroes playing for our club may give them a sense of belonging. "Some 72% of 6-8 year olds and 56% of 9-11 year olds ask their parents to buy things they see in television commercials."

Michael J. Dotson &Eva M. Hyatt "A comparison of parents' and children's knowledge of brands and advertising slogans in the United States: implications for consumer socialization" Pages 219-230 | 2010

Children as young as nine understand advertising and consume the knowledge portrayed to them as much as adults do. Therefore, it is necessary to market to the child as much as it is to market at the parent.

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It would also be necessary to do a second video promoting the Netball Side of the Club with their strength being that they win the local premiership on numerous occasions making it a very strong club for development and skills.  Target at girls

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STAND OUT STRENGTH FROM OTHER LOCAL CLUBS 

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STAND OUT STRENGTH FROM OTHER LOCAL CLUBS 

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Family friendly club with great culture and a great development program by past players which creates AFL Stars.

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https://www.youtube.com/watch?v=LXCPu5pt1Hc

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https://www.youtube.com/watch?v=6g-Cr9qdk7c

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https://www.youtube.com/watch?v=d8DAd5BicoE

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https://www.facebook.com/RFCTragics/videos/307476957269352

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https://www.youtube.com/watch?v=AuGV6edB9fo

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https://www.youtube.com/watch?v=u6iXX-kfNi8

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Start with a 7-8 year old boy kicking the footy to himself and then cut to words flashing and the voice over of the child saying "Daaaaaad? Can I play footy at Wentworth?" And then cross to flashes of each of our AFL players that have come through Juniors football with us. Finish with the dad saying yes and the last screen saying "Start your Footy at Wentworth, who knows where it might take you"

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Fast paced action filled images with minimal speaking. Lots of cutting back and forward of athletes playing and training. Flashing words in the minimal sepaking.

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Fonts are clear and easy to read while having a modern sharp feel

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Wentworth District Football Netball Club Fonts and Colours

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Foremost - Parents
Make it look like a fun and inviting film for the Kids, depicting their AFL heroes who came through our Club.

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This film should evoke fun emotions for children and nostalgia for the parents of a happy time in their lives when they were about to begin sport.

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Team colours are Red, White and Blue which will be highlighted by clothing, white text backlit by Red and Blue Backgrounds

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Clear large fun lettering that is energetic, trusting, and fun.

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Wentworth District Football Netball Club is a rural football club which runs junior and senior competitions.
The Club is renown for producing AFL stars as above and endorsing a Family friendly environment and culture.

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We want to encourage Kids to want to play for us and also establish our reasons why with the parents ie its a good investment because the kids will become stars like the above.

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No longer viable idea as Border Restrictions in a Border Community stops me (NSW) getting to VIC.

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with the kid friendly cafe - kids eating ice cream and spiders - envoking nostalgia

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Show guests what the new club is like

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Breeding AFL stars like Ben McGlynn, Kobe Mutch, Jarrod Brander, Derek Smith, Alves, Vandy, Jamie Lawson, Ronnie Andrews.