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Advertising where it is appropriate to use Quibi such as the subway or a bus versus advertising on social media.

1. The target audience is millennials, but advertising on social media reaches more than just millennials and those are wasted ad views because children can't pay for Quibi and their parents probably don’t want to.

Make ads more relatable to the target audience partly by changing how they use celebrities.

1. Have celebrities be used in a more productive way that helps with getting the younger audience to view the product similar to a sense of what MTV did with their celebrities.

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https://www.hooked.co/

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The interactive package would provide the audience with a whole new experience of virtual reality and "in-person" experience. This service will provide the audience with a new way to enjoy entertainment. The package would include:
1. Virtual Reality Experience - This allows the audience to experience the VR world with their phones and a VR headgear similar to Google Cardboard. The user will get to be put "inside" the movie and interact with a virtual "scene".
a. The company would have the potential to intellectual property protection it which would give it a monopoly in a new "virtually immersive cinema" market.
2. Film Sports Games and Reality TV shows - This allows the user to choose what camera angle they are viewing from and listen to different commentators.
a. Example: The show Murder House Flip would allow the user to explore the house that is being renovated.
3. Real-Time voting on reality TV shows: Similar to shows like the Voice and American Idol, the audience could engage with the show and do live votes.

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https://quibi.com/

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Note: You can also choose to add to the solution and comment on what you need to be changed.

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Pain Point B: Ineffective marketing campaign. 

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Pain Point B: Ineffective marketing campaign. 

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Their website was very similar to hooked (https://www.hooked.co/). Online advertisement campaigns extended beyond Quibi's target audience.

1. Young people/millennials already have free and paid on-the-go entertainment options like the Snapchat discover page, TikTok, YouTube, Netflix, Hulu, etc.

2. It feels as if they are currently capitalizing off of “distraction culture” which people don’t necessarily want to buy into.

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The product did not cater to target audience because its services did not provide a clear advantage in terms of quality in cost when compared to competition.

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Quibi was not providing more serves than its competitors and that it also followed a similar product model to the app Hooked