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 Marketing is a system for carrying out overall marketing activities from product planning, pricing, promotions to designing product distribution strategies to satisfy consumers. (Edward)

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 Marketing is a system for carrying out overall marketing activities from product planning, pricing, promotions to designing product distribution strategies to satisfy consumers. (Edward)

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- The GoPro team is skilled at creating content that appeals to their key customer personas . It is a brand that knows its audience and produces relevant, shareable content that caters to them. They are adept at using the internet to create meaningful connections with their fans, and turning those fans into brand advocates.
-  The key takeaway is that in today’s ever-evolving marketing landscape, new creative opportunities arise in the blink of an eye. People are enthralled by new tech, and so it follows that great content marketing stems from content that gets the consumer genuinely excited.

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Challenges in 21st Century Marketing World

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Challenges in 21st Century Marketing World

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- Shrinking Markets:
fragmentation & decentralization of subjects due to market complexity
- Green Issues:
responsible to more marketing ethics and social responsibility
- Marketing Strategy:
accelerating demand for market efficiency and effectiveness and aggressive innovation
- Engagement and Connection with Customers:
delivering high standard customer experiences through service quality enhancement
- Build Strong value proposition:
growing needs to capture marketing knowledge , power shift and reversed production and consumption

https://www.researchgate.net/publication/46567398_The_Marketing_Philosophy_and_Challenges_for_the_New_Millennium

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An advertisement from Burger King to quip McDonald's as their competitor

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Marketing is "how to sale". Marketers have to understand what their customers need, and give appropriate strategies to make customers have willing to buy products from  them.

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Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company.

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Billboard advertisement for a travelling package in Australia. Shows how the company has taken into consideration the fact that drivers only have a few seconds to look at ads on the road. The company is able to Promote its travel package which just a few words. Less is more.

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Marketing Concept refers to the marketing management philosophy that holds to achieve organizational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors do in order to expand market share in the future.

Classification of Marketing Orientation
- Customer Orientation:
incorporate customer perception and understanding by creating value & offering cost-effective solutions to satisfy customer needs
- Competitor Orientation:
seek competitive advantage in the market by using competitor analysis, PESTED analysis, porter's forces analysis, boston matrix analysis to evaluate competitors' capabilities and results.
-Organization Culture:
how organization integrated market orientation factor. Culture should support customer services and customer relationship development and employees' development.
-Interfunctional Coordination:
focus on the interaction between internal functional areas of organization best-served customer needs and expectation
-Long Term Focus:
how the above factors can sustain and considered in long term by an organization

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Process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

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Quality is not an act it is a habit.- Aristotle

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Quality is not an act it is a habit.- Aristotle

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Understanding their strongest side and marketing the truth is what lead to the rise in popularity for GoPro. Showing honest marketing can lead to short-term & long-term popularity and a dedicated consumer base.

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The GoPro marketing strategy team searches the web for the best and coolest videos shot with their cameras. They leverage the passion of well-known users by sponsoring athletes.With point-of-view video content, GoPro puts the viewer in the driver’s seat of a multitude of experiences.

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GoPro marketing strategy is quality: top-notch visual content and quality products to back their advertisement. This is because they have 3.4 million subscribers on YouTube and 6.8 million followers on Instagram.